Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit. Or committed?

Automotive 84

Automotive Agency Tourism Mobile 84

Communications Conversations

NOVEMBER 12, 2020

I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. ” I can’t think of three better words. There couldn’t be a better testament.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

JULY 5, 2016

There are three types of buyer personas that buy PR firm services: 1) Kindred Spirits 2) Arm’s Length and 3) Been Burned. Those are the findings from research by Drew McLellan and the Agency Management Institute titled, 2015 Agency Hiring & Firing Insights. 6 Ways to Get More from your PR Agency.

B2C 61

B2C Corporate Agency Survey 61

Sword and the Script

SEPTEMBER 27, 2016

I hadn’t heard from the vice president in three or four weeks. Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. Hiring a Solo PR Firm for B2B. Post some tweets?!

B2B 60

B2B Corporate Agency Creativity 60

Sword and the Script

FEBRUARY 23, 2016

to sometimes three times the position’s annual salary.”. Similar Challenges to Switching PR Firms. Hiring and managing PR agencies is similar in the sense of human capital management. Hiring and managing PR agencies is similar in the sense of human capital management. by Frank Strong.

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Education Corporate Employee Agency 60

Sword and the Script

MARCH 7, 2017

Good PR people are in demand, but hard to find and so, businesses seem to be upping the ante for talented communications professionals. Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. Median Corporate and Agency PR Salary .

Survey 72

Survey Corporate Comparison Financial 72

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

Solo PR Pro

JULY 26, 2022

After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs.

How To 52

How To Travel Insurance Insurance 52

Prohibition

JULY 3, 2018

Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. Here are a few things that you can focus on, to stand apart from the rest of the crowd, with no PR experience at all: Build Your Personal Brand.

Case Study 54

Case Study Interviews Study Social Media 54

Sword and the Script

JUNE 2, 2015

At the time, I worked for a PR firm he inherited us from his predecessor. 6 Tips for Getting the Most out of your PR Agency. The things I’ve picked up from my agency days have served me well on the corporate side of PR (never forget where you grew up). Here’s a few tips that have worked for me: 1.

Agency 60

Agency Construction Leadership Corporate 60

Prohibition

JULY 3, 2018

Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. Here are a few things that you can focus on, to stand apart from the rest of the crowd, with no PR experience at all: Build Your Personal Brand.

Case Study 48

Case Study Interviews Study Social Media 48

Solo PR Pro

MAY 1, 2018

based public relations firm and recently had spun out to set up shop in Manhattan. Her old firm done good work, but where to get started in this massive market called New York? Here are some tips from professional rainmakers: Shrink the pond – If you can’t be a big fish in a big pond, then make the pond smaller. It was daunting.

How To 40

How To Case Study Technology Conference 40

Solo PR Pro

NOVEMBER 14, 2017

As counselors setting the path for those who hire us, winning trust enables us to restore public trust one client at a time. In this post we share five quick tips that will have you rocking your client engagements and building relationships that last. If you say that you will follow up in three days, follow up.

Government 41

Government Crisis Internal International 41

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. Aaaarrreuuughhwhattheheck! Facts for all seasons. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

Waxing UnLyrical

DECEMBER 21, 2018

Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. When planning and strategizing for your entire brand or a specific campaign, all the above come into play.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The company rolled out three new chat channels to provided 24/7 support to customers.

Trends 60

Trends Media Report Technology 60

Prohibition

DECEMBER 13, 2021

Crisis management can be divided into three main steps. Any company, big or small, can experience a crisis. There’s no getting around it! According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

David PR Group

MAY 27, 2015

The agency hired him and put him to work, but they checked his credentials with UCLA via old-fashioned postal mail. A CareerBuilder study last year found that more than 40% of employers review applicants’ social media accounts, and more than half found information that caused them not to hire an applicant. You Will Be Googled.

Google 40

Google Reputation Privacy Fashion 40

ZudePR

JANUARY 26, 2016

Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs). Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs). Warts and All.

How To 65

How To Meeting Creativity Agency 65

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

MAY 20, 2015

Ideally you’d hire a PR firm, but if you don’t yet have thousands of dollars a month to spend, you’re SOL. If you must DIY your PR, the easiest place to start is by generating thought leadership. Here are three tips for becoming a thought leader: 1. Guest Post by Molly Borchers.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR has EXPANDED. Today, PR is very much involved in different types of creative work.

Creativity 150

Creativity Web Social Media Data 150

Bianchi Biz Blog

FEBRUARY 4, 2021

You’ve seen the articles and blog posts for start-ups that have titles such as: “ Three PR Hacks To Boost Your Startup’s Exposure ” or “ 4 Public Relations Shortcuts to Get More Media Coverage.”. But before we get to that, let’s talk about business, the auto industry and PR to set the stage. Trust is Key to Winning Business.

Automotive 91

Automotive Mobile Agency Technology 91

Stephen Waddington

SEPTEMBER 18, 2020

Along the way she has published three books and created a vibrant community. It's not the whole solution - long-term, systemic change is required - but professional coaching can transform the careers (and experiences) of people from demographic groups that remain under-represented in PR, particularly at a senior level.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS. Have you installed every productivity app and extension known to man?

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. As such identifying and selecting a firm is a big decision that deserves a thorough examination of the proposed team. When should you consider hiring a PR firm.

Corporate 60

Corporate Communications Web Creativity 60

MaccaPR

JANUARY 19, 2015

However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Our Minneapolis PR agency reviews every application that crosses our transom, whether or not we have an opening.

How To 48

How To Agency Writing Interviews 48

Stephen Waddington

MAY 31, 2018

PR practitioners shared the stories of their careers and advice on landing that all important first job at a recent event for students at Newcastle University. Along the way she studied a MA in PR at Newcastle. Since 2014 Matty has worked for Super Cat PR , a music marketing agency.

Local 60

Local Agency Corporate Internal 60

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Our Measurement Vendor Selection Guide begins below. Any suggestions?”

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. Webinars have long been a staple of B2B marketing. There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. How ready are you to deal with a real-time marketing & PR event? Let’s take a look at your brand (or your clients for your agency readers).

Marketing 52

Marketing Community Trends Case Study 52

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Of course, it’s important to know how PR should work. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. My son Rowan on his first day of Kindergarten. Say You’re Sorry.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

JULY 17, 2015

In my previous WUL post, I celebrated the many contributions of women in PR, highlighting three whose own efforts helped shape the profession for all. This go round, I shift my attention to another segment of PR practitioners: publicists of varying race, gender, sexual orientation or ethnicity. Ed: Did you do a double take?

Agency 40

Agency Report Training Leadership 40

Remote PR Jobs

SEPTEMBER 25, 2023

Our PR firm just doesn’t ‘get’ our message.” “We That’s largely because both people who work in the media and the PR industry as a whole sort of like to keep it that way, in spite of the fact that they also like to complain about how no one else gets it. Here’s a peek behind the curtain. Journalists are biased.” “Our

Print 100

Print Media Pitching Writing 100

MaccaPR

AUGUST 8, 2018

Media agency Initiative, advertising agency Fallon, creative agency Laundry Service and PR firm Olson Engage all resigned Papa John’s, an extraordinary situation in our marketing world. What’s unique about John Schnatter’s situation is that it appears he was exposed by the very agencies Papa John’s hired to smooth out his rough edges.

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Crisis Marketing Training Employee 63