Sword and the Script

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report did not state a margin of error that I observed but it did say the report had a confidence interval of 95%.

B2B 103

B2B Study Company Leadership 103

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

You’re not the only pitch in the inbox, after all. You’re not the only pitch in the inbox, after all. Pitch a story – not your client. Your pitch must quickly and concisely show them the value of your story to their audience. Tech media pitches need be no more than three lines. Don’t call.

Pitching 160

Pitching Media Enterprise Media Relations 160

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Critical Mention’s Earned Media Suite also allows users to analyze audience reach and share-of-voice values, as well as website metrics through Google Analytics.

Radio 174

Radio Sports Journalism Analytics 174

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. Dr Jackie Le Fèvre will join us to discuss the relationship between organisational values and decision-making. This a keynote that I gave to the CIPR Inside Conference this morning.

Internal 78

Internal International Communications Employee 78

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. How are case studies being used?

Case Study 123

Case Study Study Company B2B 123

Sword and the Script

JUNE 27, 2020

The Muck Rack survey highlights this in a question about PR budgets: 44% expect the pandemic to “significantly affect” their budget 38% say “it’s too soon to say”; and 18% believe the effects won’t’ be significant Separately, the report covers a broad range of questions, not just those related to COVID-19. Give our services a try.

Study 133

Study Publicity Survey Internal 133

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world.

Transportation 99

Transportation Meeting Newspapers Media 99

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

AUGUST 24, 2021

A while back I was having trouble reaching one reporter for a client. I’ve known this reporter for a long time, we’ve met in person previously, and I have worked with this person on behalf of multiple clients and employers for years. In this case, I couldn’t get a reply from this reporter. Had I done something to offend him?

Pitching 112

Pitching Media Relations Survey Advertising 112

Onclusive

FEBRUARY 12, 2018

M : We focus a lot of our efforts toward new customer acquisition while increasing brand recognition and affinity to let people know what Overstock really is and the unique value we provide to our customers. Finally, because we’re a publicly-traded company, any public-facing message from the PR team (or any other team) can have an impact.

Interviews 223

Interviews Retail Data Engineering 223

Sword and the Script

SEPTEMBER 28, 2022

LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. In other words, pitch a story , not a product.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. While dealmakers always have a logical thesis and cool buzzwords like “unlocking value” the thing they overwhelmingly underestimate is culture. I’m open to being proven wrong.

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

According to news reports, the agency originally pitched The GEO Group in May, and it won the contract last month. Possibly because trade media coverage of its new assignment involved other agency clients who had publicly cut ties with for-profit ICE contractors. Had Edelman finally grown into the principles it likes to espouse?

Industry 217

Industry Reputation Groups Internal 217

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews. FDR was, among other things, a master of public relations.

Communications 107

Communications How To Banking Government 107

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 which is a privately held “special acquisition vehicle.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

NOVEMBER 3, 2020

Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 138

Instagram Technology Resources Employee 138

Bianchi Biz Blog

APRIL 24, 2023

The enlightened in-direct procurement executive looks beyond hourly rates to take a systemic view of total value offered by PR agencies. The enlightened in-direct procurement executive looks beyond hourly rates to take a systemic view of total value offered by PR agencies. Just one or two clients? Just a few projects?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Little did we know we’d be in that place for more than a year.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The reporter responded she hadn’t seen the study yet and would review it. The interesting thing is, I had pitched her on that study by email already. This isn’t unusual today.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Proven business value. 90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly.

Communications 122

Communications Crisis Internal International 122

Cision

FEBRUARY 11, 2016

Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration?

How To 120

How To Media Employee Policies 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

FEBRUARY 16, 2021

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Cision

JULY 28, 2016

For example, a release written for the beauty and lifestyle industry will have a more lighthearted and fun tone, while if you are targeting a trade publication, you may want to be more straightforward. Tailor Your Pitches. But make sure you offer the scoop to just one reporter and not all of them! Use the Right Tone.

Local 120

Local Writing Industry Creativity 120

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Try our services.

Survey 95

Survey Industry Leadership Study 95

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. But the truth is that there is value in keeping that post-earnings glow alive. Compare the competition. Revisit key company announcements.

Pitching 83

Pitching Product Launch Data Measurement 83

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Now that’s a coverage report,” he would say. When someone values quantity instead – when they say that they “just want ink” – I shake my head. I don’t do media.”.

Print 120

Print Interviews Pitching Conference 120

Sword and the Script

APRIL 18, 2020

There are several strategies for this including: You can help people – content has utility value. You can captivate people – content has entertainment value. You can answer questions – content has knowledge value The more people hang around your website, the more they get to know, like and trust you. Give our services a try.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last year, I’ve taken to publishing PR Tech Sum on the first Tuesday of every month.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Shift Communications

SEPTEMBER 15, 2016

We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit. Step 1: Ask for access. Step 2: Confirm goals. Step 3: Check for links.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. over the next 12 months.

Survey 98

Survey B2B Marketing Trade Shows 98

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Want your public relations to rule? Then be prepared to break some rules. Not convinced? Some have become obsolete, while others just need tweaking.

Skype 136

Skype Conference Agency Product Launch 136

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. with a task that provides value and has to be completed by 8:00 a.m., Photo courtesy of Pixabay. Note: This article originally ran on O’Dwyer’s PR News ‘ website. By Brianne Miller, LCI. That was true in 500 B.C., What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98

Shift Communications

NOVEMBER 10, 2016

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – So where do you start? are locked and loaded.

Healthcare 144

Healthcare How To Analytics Mobile 144

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. In the past, I’d use my work email to complete the registration forms – trading my contact information for content. However, whenever I changed roles or organizations, my email would also change. Give our services a try.

eBook 72

eBook Exercises Employee SEO 72

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? We often see reporters complaining about PR pitches (just check out @SmugJourno any day of the week for examples). One of their top complaints is that public relations people send them pitches that aren’t relevant.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70