Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. With that, let’s look quickly at the trends we’ll be investigating in this series. The 2018 PR Mega-Trends. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. I think a lot could happen here, especially in B2B technology media.

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. The TikTok train has taken off and if you’re not on board, you may be missing out. TikTok: Capturing Gen Z and beyond .

Social Media 156

Social Media Trends Media Instagram 156

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Vice President, Marketing Technology. Conclusion. Christopher S.

Social Media 111

Social Media Trends Video Media 111

Deirdre Breakenridge

NOVEMBER 13, 2017

Not only did we witness numerous crises and campaigns, but also several new trends emerged. In addition, as PR professionals, we are trained to craft unique and decisive messages that help clarify our opinion on issues. A Guest Post by Emma Ingram, Student, American University. The year 2017 has been quite a year for the PR industry.

Trends 0

Trends Storytelling Creativity Reputation 0

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. How does it work : algorithms are trained to recognize patterns in images and videos by going through huge data sets (this process is called machine learning ). Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Too complicated? AI: Friend or foe?

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was trained on a huge dataset and uses a predictive model to generate content in real time in a fluent, conversational style. That’s a big deal when your work includes generating content based on up-to-the-minute trends as it does in B2B tech PR. It’s different from previous generations of chatbots. So, what is ChatGPT?

Tools 353

Tools Trends Creativity B2B 353

Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully. Solution: Hop aboard the AI/SEO the train now. SEO and PR Merge In Some Firms.

Video 88

Video Trends SEO Marketing 88

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Newsfile

DECEMBER 13, 2023

” Artificial Intelligence is advancing rapidly, and professionals in investor relations are quickly adopting AI prompts for IR and technologies to improve their strategies. Identify current market trends for strategic IR planning in the [industry description] industry. Compose an update on ESG initiatives.

Financial 105

Financial Crisis Management Training Analysis 105

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Bianchi Biz Blog

MAY 6, 2024

Can you tell us what types of stories, trends or issues are on your radar now? I regularly write articles on market reports, industry regulations, information management technology, and operations. I appreciate interview proposals and prepared written statements regarding trending topics in the trucking space.

Meeting 57

Meeting Media Pitching Newspapers 57

Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

APRIL 22, 2021

Some of these will be different for every company—depending on factors like your scale, organizational structure, the technology you leverage, and your geographic location. For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. Forget the Silicon Valley playbook of viral trends and flashy apps. Here, technology isn’t about entertainment. This involves crafting compelling narratives that go beyond technical specs and delve into the real-world impact of technologies.

Industry 78

Industry Publicity Ethics Privacy 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The rise of data-driven marketing has been a difficult transition for some PRs because few of us are data engineers and the old guard is unlikely to be trained in analytics.

Trends 124

Trends SEO Leadership Print 124

Inbound PR

MARCH 19, 2019

I flew to Copenhagen early this month to attend an internal training for a rather large organisation where I was asked to be their keynote speaker and specifically present on digital communication and digital communication trends. Comms professionals fear technology. They fear the unknown.

Trends 55

Trends Communications Training Advertising 55

NewsWhip

NOVEMBER 3, 2022

Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online. NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else.

Reddit 158

Reddit Viral Analytics Social Media 158

Onclusive

SEPTEMBER 27, 2017

Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Offleash

NOVEMBER 1, 2023

Think of all the technology innovation we’ve witnessed over the past two decades. Technology trends and the very tools powering our business now weren’t more than a twinkle in a founder’s eye when the agency started. , and the very fabric of it becomes somehow more interesting and beautiful.

Skype 122

Skype LinkedIn Media Training Agency 122

NewsWhip

NOVEMBER 15, 2023

Introducing AI Digest The AI Digest is ideal for time-poor users who need to stay informed on the latest trends and topics of interest, or for those who want a high-level snapshot of evolving topics to grasp the newest trends and themes. Simple, right?

Guidelines 97

Guidelines Ethics Analysis Trends 97

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135

Trends Marketing Pinterest Social Media 135

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A trained PR expert has the experience to not only understand technology advantages, but build a narrative to guide positive visibility and thought leadership at the executive level. Additionally, specialist communicators are adept at spotting and synthesizing trends within a sector or industry.

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 93

Agency Trends Marketing Survey 93

5W PR

AUGUST 14, 2023

Anyone can do PR PR is often perceived as a field that anyone can excel in without formal training or expertise. They have a deep understanding of media landscapes, digital communication trends, crisis management , and stakeholder engagement.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Stephen Waddington

MAY 24, 2021

The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. Technology: media and workflow Most practitioners across Europe highlighted the importance of digitalising stakeholder communications (87.7%) and building a digital infrastructure (83.9%).

Report 127

Report Communications Big Data Survey 127

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. It features live discussions, training sessions, and Q&As, among other things. Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show. to 800+ sq.

Automotive 78

Automotive Mobile Technology Transportation 78

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics.

Publicity 90

Publicity Ethics Analysis Data 90

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. We want to make it possible for our users to understand the stories shaping the world – as they are happening.

Viral 78

Viral Analysis Crisis Data 78

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. Cisco, for example, stands out on YouTube with a variety of videos on service providers, business trends, industry solutions and product training. As most PR agencies know, social media is not just for B2C companies anymore.

B2B 276

B2B Social Media Brand Branding 276

5W PR

MAY 30, 2023

It is important to begin recruiting and training staff early to ensure that they are prepared for the increased workload. Technology Upgrades Investing in technology upgrades can help businesses and summer travel locations handle the increased demand during the summer rush.

Tourism 97

Tourism Hotels Travel Meeting 97

PRSay

JUNE 11, 2019

However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals. Insurance industry innovations.

Insurance 142

Insurance Insurance Sports Telecommunications 142

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Want is key here. Create a content plan.

Leadership 126

Leadership Content Marketing Healthcare Google 126

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. Trends like the hybrid workplace and the metaverse affect both the workforce and customer experience. Trends like the hybrid workplace and the metaverse affect both the workforce and customer experience. Why is communication so important? Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Solo PR Pro

JULY 26, 2023

Continued Learning: Stay updated with the latest industry trends and technologies to remain competitive. Certifications and Training: Obtain relevant certifications to demonstrate your expertise and attract premium clients. Specialization: Consider focusing on a niche where demand is high, allowing you to command higher rates.

Financial 85

Financial Insurance Insurance Training 85

PRSay

AUGUST 26, 2022

We felt it was important for our business-to-business technology clients to be introduced to what it is — to get in it, to experience it, so they could start to think about how they might use or they might not use this new communications channel,” Neumeier said. A new communications channel. What communicators should know about the metaverse.

Technology 113

Technology Meeting Training Survey 113