Mindful Marketing

SEPTEMBER 21, 2019

.’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” ” But, do systems that push consumers to the brink of breakdown solve problems or create them?

Company 51

Company Customer Service Analytics Ethics 51

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). A limited version of this is available as Muck Rack Trends.

Pitching 86

Pitching Media System Tools 86

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Do you work for a PR technology vendor? Here we go….

Trends 60

Trends Media Report Technology 60

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Sword and the Script

JANUARY 7, 2020

Third, I do quite a bit of PR and marketing work in cybersecurity and so I’m familiar with the key issues and trends. By default, the system pulls results from the last 30 days, but you can adjust this to back as far as 180 days. This prevents you from having to go into the system and check every time you want to review coverage.

Tools 83

Tools Comparison Media System 83

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. The very best value systems at an organizational level reflect, at least in aggregate, the values and beliefs of individuals.

Ethics 78

Ethics Employee Communications System 78

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A The good news for comms pros: It will be a blend of both technology and human insight.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.”

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Prohibition

DECEMBER 17, 2021

Information technology team. They will include first responders, relatives of customers, social media users, government representatives, regulators and more. Establish crisis monitoring and alert systems. Use lessons learned from the crisis management effort to improve the organisation’s crisis management system.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. Practice all your crisis response plans and create a contact system for everyone involved. Evaluate your technology needs.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

The Stalwart Blog

APRIL 26, 2020

He has a PR security systems business down in San Diego. I’ve learned more about technology in the last three weeks than I’ve known in the last five years. Steve Smith: Just as an opener, just tell us a little bit about PR security systems and how you got into this line of work. His name is Dave Oates.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

APRIL 18, 2016

” Implementation of this appears to be operating system specific, available using iOS , Android , and mobile/desktop web. As far as content goes, this is a differentiating feature although it remains to be seen how cost prohibitive this technology is. What could be more customer service-y than an unsolicited autoresponse?

Facebook 0

Facebook Mobile Analytics Advertising 0

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78