Cision

SEPTEMBER 25, 2015

I could escort a tech executive to a taping at CNBC in the morning and write a set of key messages for an energy client in the afternoon. Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. My job never got old. Whitepapers were pasted into Word documents and called bylines.

Survey 120

Survey Print Creativity Energy 120

Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. This is a trend that will continue to grow within the PR industry.

Technology 66

Technology Trends Survey Report 66

Buzzstream

JUNE 13, 2024

In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. Leverage Buzzwords: Using trending topics, celebrity names, or current events in subject lines significantly boosts open rates. So, I wanted to know more. Statements tend to perform better.

Study 62

Study Writing Data Case Study 62

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been. Video Analysis.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.

Publicity 134

Publicity Small Business Trends Leadership 134

Contently - Strategy

APRIL 6, 2023

This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. Surveys Surveys are an excellent way to gather both qualitative and quantitative data throughout the buyer journey, especially since there are so many distribution channels you can use.

Survey 135

Survey Data Interviews Reddit 135

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, how does that happen?

Agency 97

Agency Trends Marketing Survey 97

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137

B2B Company Survey Enterprise 137

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Another trade-specific trend was these outlets increased openness to contributed articles.

Report 102

Report Automotive Media Local 102

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. So what are four of the biggest PR measurement trends? Anthropologists more or less agree that writing originated through pictures.

Measurement 120

Measurement Trends Analytics Data 120

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey. How long does it take to write the average blog post? 1) Content marketing benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Flack's Revenge

MAY 14, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year.”. These can include commissioning research, surveys, even PR stunts. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior?

Survey 195

Survey Journalism Agency Data 195

Communications Conversations

NOVEMBER 30, 2018

Each year, something called “Orbit” (don’t worry, I had to look it up, too) publishes a survey of 1,000+ bloggers on best practices in the industry. Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs. More than an hour longer!

Corporate 100

Corporate Survey Trends Blogging 100

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. We use proprietary survey data that help shape that. Also, we’ll write a lot of articles using survey data.

Survey 73

Survey Pitching Technology Writing 73

Buzzstream

FEBRUARY 25, 2020

With a huge amount of redundancies from some major publications such as Buzzfeed, HuffPost and Elle in 2019, journalists are being assigned more and more publications, assignments and niches, and are therefore responsible for writing even more articles per day. . At AGY47, we have recently concluded that surveys aren’t for us.

Data 115

Data Google Trends Survey 115

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Business and tech media in particular have an ongoing appetite for research, studies and surveys. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. For B2B companies, this presents a massive PR opportunity. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Public Relations Sydney

OCTOBER 8, 2014

Commenting on current trends in your industry through a survey Conducting a survey is an excellent way to get publicity and present your business as a valuable source of information and enhance your credibility. Think carefully about how to write the media release and always find the hook to help grab the journalist’s attention.

Writing 45

Writing Media eBook Survey 45

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. It was the 5 th annual B2B Content Marketing Survey which conjured up that memory – from perhaps a more frightening part of my mind. He rattled off a bunch of answers to prove his point.

Content Marketing 129

Content Marketing Study Marketing Survey 129

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. It’s that time of year again. If not, you should.

Video 78

Video Trends Strategy Marketing 78

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. But the same trends can be applied to so many other industries. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. The appetite is there.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Too many tasks and too many trends to follow.”.

Communications 126

Communications Crisis Internal International 126

Solo PR Pro

APRIL 2, 2019

The Content Marketing Institute (CMI) annual report on benchmarks, budgets, and trends, sourcing data from marketers creating content consistently for at least one year, reveals these highlights: 56% of content marketers increased their spending on content creation over the last 12 months. On the B2C side, a similar finding is true.

Content Marketing 45

Content Marketing Trends Report B2C 45

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 10) “Write and create content for internal and external audiences about my company.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 104

Interviews Publicity Technology Social Media 104

PR Conversations

NOVEMBER 12, 2015

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. ” to ensure “technical accuracy” in opinion surveys. He writes: “One of the major functions of research is to map out the important areas of ignorance.” Whom to question?

Survey 40

Survey Publicity How To Measurement 40

Beyond PR

DECEMBER 5, 2016

It takes a lot of time, money and manpower to identify trending content via news or social media and infuse it into your marketing or communications strategy. I’m here to tell you that you’re wrong – and created this quick checklist to help your PR strategy benefit from trending content: Consider the content, context and conversation.

Trends 40

Trends Strategy How To Resources 40

Sword and the Script

DECEMBER 31, 2019

2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. The post summarizes the findings of the 2 nd Annual JOTW Communications survey, which I’ve conducted in collaboration with Ned Lundquist and his free “ Job of the Week” (JOTW) email newsletter. hours to write.

Blogging 80

Blogging Publicity Marketing Survey 80

Buzzstream

JANUARY 15, 2024

The tool helps save countless hours which would otherwise be spent manually writing and sending emails to our contacts. For example: Research-Based Subject Lines Research-based subject lines are those that start with keywords like ‘data’, ‘survey’ and ‘study’.

Case Study 83

Case Study Digital PR Study Tools 83

5W PR

JUNE 12, 2020

Other times, it means organizing and conducting surveys, focus groups and/or community meetings. This goes not just to being conscious of what’s on today’s news but also clients’ industries as well as trends and changes within the PR profession. This means excellence in writing as well as speaking before a variety of groups.

Ethics 128

Ethics Government Data Groups 128

Landis PR

MAY 17, 2021

A lifelong journalist, he has been writing about the supermarket business for 40 years. What types of stories, trends or issues are on your radar now? Now I’m happiest writing stories that provide new information to my readers and help their businesses. Suzy Surveys Shoppers on Veggie Burgers. Related articles: J.B.

Meeting 92

Meeting Media Retail Radio 92

Stephen Waddington

MARCH 20, 2019

These are the headline findings from Vuelio’s UK Bloggers Survey 2019 produced in conjunction with Canterbury Christ Church University. Vuelio surveyed 500 bloggers in the UK from its database of 7,500. There’s an equal split between bloggers writing for personal reasons and writing professional blogs such as my own.

Blogging 76

Blogging Fashion Survey Instagram 76

Burrelles Fresh Ideas

MAY 14, 2024

Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. As a social media manager, you must keep up with all the accessibility trends and be aware of what each social media platform offers. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

FEBRUARY 18, 2020

In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). That leaves us with opinions or a tally of opinions through a survey. A couple of days ago, I posted this survey question to Twitter. So, a glimpse at page one results is not even pretending to be conclusive.

Blogging 119

Blogging Survey Google Engineering 119

Critical Mention

APRIL 19, 2019

With this rising trend, we have seven tips for building customer advocates to become your brand’s champion. Conducting surveys are a great way to gather customer feedback to continuously improve your product. Conducting surveys are a great way to gather customer feedback to continuously improve your product. Until next time!

Case Study 80

Case Study Social Media Survey Video 80

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The majority of respondents see income trending upward (year-to-year, 2013 to 2015). Satisfaction with revenue.

Survey 40

Survey Report Local Data 40

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

ImPRessions - Crenshaw Communications

JUNE 23, 2016

Current subject-line trend that I HATE: “Does it make sense to discuss this, Ira?” My readers have said in survey after survey that they don’t want a product pitch; they want insights. No, it doesn’t. What do you look for in a byline submission and what should interested writers avoid?

Financial 136

Financial Pitching Survey Customer Service 136