Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. According to this report : “Optimism hit 66.3 (out

Survey 150

Survey Marketing B2B Comparison 150

Sword and the Script

MAY 10, 2022

I don’t really remember how it happened, but somehow Ned and I got linked up and had an idea to run a survey of his subscribers. The survey results would provide industry benchmarks and ignite a constructive professional conversation. It feels like we blinked, and the survey is now in its fifth year. Image credit: Unsplash.

Survey 85

Survey Public Affairs Construction Writing 85

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 94

Survey Industry Leadership Study 94

Shift Communications

AUGUST 29, 2023

So, we conducted a consumer survey. Here is what our survey of 1,000 employed U.S. Trust building Our survey showed a good amount of fear around AI, from privacy to job displacement. However, their requirements for writing a story are already becoming greater, the storytelling more sophisticated.

Survey 60

Survey How To Storytelling Corporate 60

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

It surveyed 1,001 PR professionals from November 2 through December 14. According to the report, “The goal of this survey is to deliver insights to the PR industry to help improve the workflow of public relations professionals, particularly around the rapidly expanding field of generative artificial intelligence.”

Report 182

Report Policies Survey Ethics 182

Wadds Inc.

MARCH 8, 2023

We looked at how AI tools could be used to help write a press release based on the recent CIPR report about the impact of AI tools on public relations practice researched and written by Andrew Bruce Smith and myself. These could be survey design, analysis of datasets, content production, or pitching.

Tools 98

Tools Writing Pitching Web 98

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 101

Survey Report Media B2B 101

Stephen Waddington

APRIL 3, 2019

The CIPR State of Profession survey suggests that basic skills are more important than ever and that we need to grasp the opportunity for management potential. Writing and editing are the most common task for 73% of junior roles and 50% of senior roles. Writing is an important and often underappreciated skill in business.

Writing 84

Writing Survey Government Media Relations 84

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Cision

SEPTEMBER 25, 2015

I could escort a tech executive to a taping at CNBC in the morning and write a set of key messages for an energy client in the afternoon. Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. My job never got old. Whitepapers were pasted into Word documents and called bylines.

Survey 120

Survey Print Creativity Energy 120

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

ImPRessions - Crenshaw Communications

MAY 10, 2023

We’ve held training session s for the entire team on how to write better prompts for better outcomes. A Harris survey found that 40% of workers worry that the AI-powered chatbot will replace them; yet 60% are optimistic that generative AI will make them more productive!

Publicity 410

Publicity Retail Tools B2B 410

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median PR Salary by Industry.

Survey 72

Survey Corporate Comparison Financial 72

Sword and the Script

JANUARY 10, 2017

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey. The ConvertKit survey has similar findings.

Survey 60

Survey Blogging Corporate Analytics 60

PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. Among marketers and communicators surveyed, 82% expect their productivity to improve as they adopt AI further.

Study 78

Study Communications Conference Survey 78

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. According to a survey, comms professionals gave themselves good grades. This mirrors the sentiment in a separate survey that quantified a self-assessment by CMOs. Check out our services.].

Study 165

Study Communications Survey Pitching 165

Agility PR Solutions

DECEMBER 12, 2021

Content writing firm Semrush Marketplace surveyed more than 700 marketers from a wide array of companies to determine how they’re creating content. The result […]. The post Content creation: Half of companies outsource content, but quality is a persistent challenge appeared first on Agility PR Solutions.

Company 167

Company Survey Internal International 167

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 147

B2B Study Blogging Marketing 147

Communications Conversations

JUNE 25, 2021

They’re typically fairly to very overworked–too many responsibilities to focus all that much on the writing/creation process. They’re typically asked to do a variety of tasks–from community management to reporting to yes, writing. 2 – Survey your customers twice a year.

Survey 183

Survey Meeting Groups Writing 183

PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Get FREE writing tips here. Find more than 2,000 writing tip sheets at RevUpReadership.com.

Mobile 199

Mobile Web Writing Training 199

PRSay

JULY 17, 2020

Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. And: Survey: Cover crops deliver strong harvest amid drought. Write for the reader. Don’t write about us and our stuff. Get FREE writing tips at this link. Learn a lot.”.

How To 177

How To Writing Training Survey 177

Sword and the Script

FEBRUARY 20, 2024

That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. PR agencies Additional findings from the survey I found interesting are: Generative AI. The survey asked respondents who they thought were the most influential people in persuading consumers to take action.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

OCTOBER 12, 2021

The publishing organization conducted the survey in July 2021, and the report is based on polling of “1,145 IT buyers from organizations across North America and Europe. I often write about marketing surveys on these pages. The top driver of IT spending is prioritization, according to the survey. 30% said hardware.

B2B 104

B2B Software Survey Study 104

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. Below are some of the findings that stood out for me.

Creativity 95

Creativity Study Ethics Publicity 95

Sword and the Script

JANUARY 2, 2024

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter) A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources. Here are some useful links: about | services.

Blogging 113

Blogging Software B2B Survey 113

The Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing.

Survey 147

Survey LinkedIn Engineering Web 147

Shift Communications

NOVEMBER 20, 2015

You’ve taken all of the initial first steps of conducting a survey. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Do they accept survey data?

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

You’ve taken all of the initial first steps of conducting a survey. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Do they accept survey data?

Survey 60

Survey Data Pitching Report 60

Sword and the Script

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey report produced this year by the sales consulting firm The Bridge Group provides good context for doing so. The company has conducted this survey every year since 2007. Most (69%) are U.S.-based

B2B 81

B2B Marketing Survey Groups 81

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

PRSay

DECEMBER 27, 2023

The report represents over a year’s involvement of the 65 CPRE board members as they participated in brainstorming sessions, crowdsourcing surveys, focus groups, and an omnibus quantitative survey of over 460 PR practitioners and educators. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78