ImPRessions - Crenshaw Communications

MAY 3, 2021

Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S. It’s always great to generate coverage within top-tier technology publications like TechCrunch or VentureBeat. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. adults say they want to work for a company that places a priority on ESG practices, according to a recent survey from multi-national manufacturing and service companies network SK Group.

Automotive 97

Automotive Technology Communications Mobile 97

Agility PR Solutions

JUNE 14, 2023

Central artificial intelligence pioneer, key developer and, until last month, Google CEO for the last decade, Geoffrey Hinton sounded the alarm bells on the technology he helped bring to life in May when he stepped down from the search giant to “focus on new concerns he now has about AI,” saying that “companies are accelerating […] The post Many (..)

Survey 78

Survey Industry Marketing Google 78

ImPRessions - Crenshaw Communications

JULY 14, 2020

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. One way to be proactive in generating news is to showcase research that offers surprising insights or trends. If well designed, a simple survey can garner coverage when there isn’t any original news.

Tools 295

Tools Software Survey Meeting 295

5W PR

SEPTEMBER 16, 2020

What changes, if any, in strategy, services, and technology do they need to employ? Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. Forrester reported that its latest survey showed the popularity of online purchases remaining high. and Canada.

Consumer 88

Consumer Trends Publicity Survey 88

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. Yep, hundreds.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 101

Survey Report Media B2B 101

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. This is down slightly, but macro trends across the economy suggest corporate revenues are up.

Survey 85

Survey Marketing Exercises Study 85

Agility PR Solutions

JULY 5, 2018

But in the same time frame, 10 percent of businesses have laid off employees due to new technology. These divergent trends are creating growing anxiety in the workplace, according to a new survey conducted by Clutch, a leading […]. The post Is new technology causing career anxiety?

Technology 68

Technology Survey Employee Trends 68

Waxing UnLyrical

MAY 17, 2019

With the dawn of a new year and along with it, innumerable opportunities for improvement, the digital customer experience is bound to be a witness to a few significant trends. For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019.

Trends 70

Trends Ethics Survey Data 70

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. That’s where a survey can come in.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. The findings remind me of a trend I’ve seen in other technology sectors. 38% said cost.

Survey 111

Survey Software Technology Tools 111

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

MAY 8, 2018

That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. In the technology vertical, budget growth is expected to grow even more – to 12.4%

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising.

Agency 92

Agency Trends Marketing Survey 92

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. If you’re running a campaign for your client you’d want to be aware of these trends and be sure to adapt your strategy based on your audience targets. That’s where the digital marketing technology tools come in. Katie Lioy.

Technology 60

Technology Marketing Tools Customer Service 60

NewsWhip

MARCH 15, 2024

Can you talk about the role technology has played throughout that journey? At Disney and most other companies, we rely on technologies like NewsWhip Spike to help us access data from the social media platforms and other online sources through queries. The way that we as analysts and researchers use that technology has changed as well.

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. As I wrote this time last month , Notified, Muck Rack, and PRophet both offer gAI based on OpenAI technology.

Survey 144

Survey Software B2B Pitching 144

Prowly

AUGUST 30, 2023

The majority of PR professionals surveyed (67.8%) in The State of PR Technology 2023 are already utilizing AI in their work. These numbers mean the growing link between AI and Public Relations is undeniable. So let’s take a closer look at how PR professionals are using AI.

Publicity 104

Publicity Survey Technology Industry 104

Agility PR Solutions

NOVEMBER 1, 2023

Instead, we’re here to discuss disruptive technologies and the use of AI in the workplace. A recent Microsoft survey found that LinkedIn […] The post AI in the workplace: How to use it to motivate employees to develop new skills appeared first on Agility PR Solutions.

Employee 105

Employee How To Survey LinkedIn 105

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Bianchi Biz Blog

AUGUST 31, 2023

These podcasts range widely in length and topic focus, but together, they can keep supplier executives informed on the latest industry news, technologies and trends. Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology.

Transportation 87

Transportation Automotive Mobile Interviews 87

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. This is an encouraging sign from this report, which is a slice of the annual global survey co-produced by the Content Marketing Institute and MarketingProfs.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Agility PR Solutions

JULY 19, 2022

New research from SaaS video platform SundaySky examines emerging trends in how businesses create and use video today.

Video 78

Video Survey Resources Trends 78

PR in High Definition

APRIL 26, 2021

Not to mention, like the flowers finally coming into bloom, surveys show there is also growing optimism looking towards the future. The post What’s trending this month in tech? Firstly, while a little off topic, we have to acknowledge that we’ve all made it through the drab winter months and spring has finally sprung.

Trends 62

Trends Banking Energy Retail 62

Stern + Associates

MARCH 27, 2024

The job market and in-demand skills are in flux, resulting in high-profile redundancies, but the trend of declining talent pipelines in key areas – especially artificial intelligence – is real. According to a recent report covering talent strategy by Manpower Group, 75% of employers are having difficulty filling roles.

Strategy 114

Strategy Communications Employee Groups 114

Stephen Waddington

MAY 24, 2021

The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. Technology: media and workflow Most practitioners across Europe highlighted the importance of digitalising stakeholder communications (87.7%) and building a digital infrastructure (83.9%).

Report 127

Report Communications Big Data Survey 127

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 Here are three examples: 1.

Mobile 60

Mobile Survey Marketing B2C 60

Newsfile

DECEMBER 13, 2023

” Artificial Intelligence is advancing rapidly, and professionals in investor relations are quickly adopting AI prompts for IR and technologies to improve their strategies. Identify current market trends for strategic IR planning in the [industry description] industry. Develop a curriculum on emerging IR technologies.

Financial 105

Financial Crisis Management Training Analysis 105

Onclusive

MAY 31, 2018

In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. Source: AirPR Software. How data can tell the story.

Crisis 191

Crisis Data Software Privacy 191

Flack's Revenge

MAY 14, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year.”. These can include commissioning research, surveys, even PR stunts. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior?

Survey 195

Survey Journalism Agency Data 195

Agility PR Solutions

FEBRUARY 6, 2022

“The survey results clearly point […]. The post AI-powered language is fueling customer engagement—here’s how to make it work for you appeared first on Agility PR Solutions.

Privacy 146

Privacy How To Survey Creativity 146

PR 20/20

OCTOBER 23, 2018

To quantify the trends among this group, each year, Content Marketing Institute and MarketingProfs gather up their extensive survey findings for a B2B content marketing report. Getting started is sometimes the hardest part, so we’ve pulled a few key trends and listed simple, actionable starting points—with resources!

Content Marketing 81

Content Marketing B2B Trends Marketing 81

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. Yet as we look at 2018 — and the years to come — there is much that remains to be done.

Survey 114

Survey Ethics Leadership Financial 114

Communications Conversations

MAY 7, 2019

Technology is accelerating at a pace so fast, few can keep up. In our day-to-day lives, technology has completely changed how we communicate, how we capture photos and video and how we consume media. Technology has completely changed the way to perform many day-to-day tasks at work. Measuring results. Just to name a few.

Technology 60

Technology Tools Social Media Media 60

ImPRessions - Crenshaw Communications

MAY 2, 2023

A recent Harris survey found that 40% of workers familiar with ChatGPT are concerned that the AI-powered chatbot will replace them. Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text. Video content is often more engaging and memorable than text or images alone.

Retail 156

Retail Video Pitching Technology 156