5W PR

DECEMBER 19, 2018

In the end, though, if you’re in public relations and you want to be successful, it’s your responsibility to initiate and nurture the media connections that will work for your clients. Do your media partners like email or text? Are they always on social media or do they prefer snail mail? Relate Before You Pitch.

How To 74

How To Media Pitching Guidelines 74

Cision

AUGUST 10, 2016

The media company’s Elevate DC conference provides event professionals in the Washington region with the best ideas on everything from marketing and technology to event design to leveraging social media at events. If you aren’t familiar with BizBash, it is North America’s No. Automaticity.

Marketing 120

Marketing Conference Reputation Government 120

Shift Communications

JUNE 8, 2018

Beyond the fact that this is something that should be engrained in every Canadian after years of filling out blank province map worksheets in grade school, I couldn’t stop thinking about how it could have been avoided through a simple Google image search. When Hudson’s Bay left P.E.I. Yet this wasn’t an isolated incident.

Print 83

Print Fashion Writing Google 83

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. Then, fill in the blanks with some evergreen subject matter, leaving flexibility for breaking news Tweets.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Solo PR Pro

APRIL 13, 2021

If you take the word of mainstream media, you’ll likely believe influencers are Instagrammers with large followings, duck-lip selfies and unmeasurable content — but that’s far from the truth. Share your results in the comments or on social media using #solopr! What comes to mind when you think about influencer marketing?

Marketing 89

Marketing Employee Local Community 89

ImPRessions - Crenshaw Communications

MAY 4, 2015

The issue for many public relations professionals is that most are trained into an “earned media” mindset. The “frustration” line that triggered my thought is what Kevin Rogers calls the “ rebel yell ” statement, – a story about being fed up and wanting to make a better (fill-in-the-blank.)

Storytelling 120

Storytelling Insurance Insurance Film 120

Cision

DECEMBER 28, 2015

Winning in the future PR media landscape means anticipating clients’ needs many steps in advance. Teetering on the horizon of a new year filled with opportunities and challenges alike, it is imperative that PR agencies take a long look in the mirror to evaluate the good, the bad and the ugly. New Approach in 2016.

How To 120

How To Agency Creativity Pitching 120

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link.

Social Media 100

Social Media How To SEO Media 100

Cision

APRIL 5, 2016

B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. But the social advertising model looks nothing like the traditional shotgun approaches we are used to. In addition, Facebook partners with companies like Acxiom and Datalogix to fill in blanks. Not just social.

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

NOVEMBER 19, 2019

6) Just for fun: in just a word or a phrase, fill in the blank: You’re favorite marketing campaign of all time is…(JC) tough to find anything as effective and direct as Just Do It. This integrated and differentiated story was the foundation of our sales strategy and differentiated us in the market.

Storytelling 85

Storytelling Brand Branding Customer Service 85

Sword and the Script

NOVEMBER 27, 2018

Managing Media Relations for a Publisher; Off Script No. b) Engage swiftly with detractors – Today, an unhappy customer can tell thousands of people via review sites and social media rather quickly…and once it’s out there, it isn’t always easy to pull it back. 33: Bryan Young. 32: Rachael Wolensky of ALM.

Interviews 63

Interviews Software Government Journalism 63

Waxing UnLyrical

JULY 23, 2014

Just 19% of Olympic viewers posted about the games on social media, according to NBC. Your programming has to be live in order for social media to drive it. How can you expect social media to drive ratings when social media likely spoiled the outcome hours earlier?! in New York.

Television 79

Television Twitter Sports Social Media 79

Waxing UnLyrical

DECEMBER 5, 2014

I have, however, expanded the definition of the word to any social post that makes you want to barf, regardless of whether it’s sunshiny or not. X invited you to play (fill in the blank). Shonali Burke Social Media barfshiner buzzfeed Facebookisms listicle' Cats. ~ Shaun Dakin. Robert Udowitz.

Facebook 111

Facebook Google Twitter LinkedIn 111

Waxing UnLyrical

FEBRUARY 19, 2011

… fill in the blanks. If you’re a social media junkie like me, how about a few other ideas? It’s the President’s Day weekend. here in the States, and you might be… planning to hit the stores to find great President’s Day deals, or. heading out of town for a long weekend, or.

Social Media 79

Social Media Media Education Facebook 79

Sword and the Script

FEBRUARY 19, 2019

CS: Marketing is so much more than emails and social media. 6) Lightning round just for fun: in just a word or a phrase, fill in the blank: One marketing tool you can’t live without is… (CS) a marketing automation system and CRM. 31: Nicole Wojno of UserIQ . 34: Mike Mitchell of Listen360.

Company 66

Company Nonprofit Marketing Software 66

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors).

Media Relations 68

Media Relations Media Insurance Insurance 68

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Beyond PR

MAY 5, 2016

Open most Instagram feeds and they’re filled with sweeping vistas, crystalline oceans, plates overflowing with decadent food and drinks of all shapes and sizes. If you’ve ever watched a video on social media of someone mixing ingredients to make a grand drink or some delicious dish, you know how mesmerizing it can be.

Travel 40

Travel Video Consumer Storytelling 40

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018. There are a few technology companies finding that out the hard way these days.

Internal 70

Internal International Interviews Trends 70

Sword and the Script

FEBRUARY 20, 2018

It was hard enough to stand out in traditional media. The social platforms are really ad platforms and they’ve done a wonderful job of making it easy for anyone to run an ad. 6) Just for fun; fill in the blanks : One company you with marketing you admire is…Apple. One marketing tool you can’t live without is… Mautic.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

JUNE 6, 2017

The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning. That function within the overall Marcom group is typically best at telling stories and how to frame them so that the company benefits in the all-important earned media area.

Agency 60

Agency Corporate Interviews eBook 60

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

Sword and the Script

JULY 17, 2018

For military and non-military agencies, the role of media engagement has diminished with each successive administration since the turn of this century. Social media is an incredible tool for reaching all of an agency’s publics. 2) Do you think communications in government has gotten harder or easier in the last 10 years?

Government 90

Government Publicity Public Affairs Agency 90

Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR Fuel

NOVEMBER 28, 2020

saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts. It starts with a media list. What is a media list, you may be wondering? What Is a Media List? How to Build a Media List.

Media 52

Media Newspapers Pitching Blogging 52

Sword and the Script

JANUARY 23, 2018

’ Remember when ‘social media’ came into vogue? Every marketer had to be ‘doing social media.’ 7) Just for fun…fill in the blank: One person you recommend following on Twitter is… Michael Brenner. Or I’ll go to Marketing Land or Marketing Profs or Social Media HQ.

Marketing 69

Marketing Content Marketing Sports B2C 69

ZudePR

MARCH 22, 2018

Looking back now, my initial concept was unambitious: a business card book that would have grown my media list but not set the heather on fire. Filling in the tracker sheet* with hours spent in total, hours spent writing, daily word count, words per hour, plan for that day, what actually transpired, prompt for tomorrow.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

DECEMBER 19, 2017

I published that list on my blog, and got such a great response that I bought the domain, built a WordPress site, and started pushing everything to social media and email. 8) Just for fun…fill in the blank: One company with marketing you admire is… SalesLoft for their nonstop content marketing game.

Marketing 65

Marketing Local Pitching Blogging 65

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. 8) Just for fun; fill in the blank: One marketing tool you can’t live without is… Google Analytics. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

MARCH 20, 2018

3) What impact has the emergence of digital media had on event marketing? I would say the emergence of digital media has had at least four significant impacts on the events industry: a) Personalized information delivery: The ability to personalize digital information has been extremely powerful for the events industry.

Industry 71

Industry Marketing Enterprise Mobile 71

Sword and the Script

MAY 2, 2017

There is no doubt in my mind that when I started in PR – and especially when I was in media relations – I stayed completely in my own silo. Once social media started, that overlap started to increase and I don’t think it will stop anytime soon. . To be honest I am not really sure it matters.

Corporate 61

Corporate Communications LinkedIn Agency 61

MaccaPR

OCTOBER 2, 2014

Best of all, videos about your company and its products are shareable by your customers, so your YouTube channel – properly treated and optimized – automatically equips your customers, dealers, employees and fans to become evangelists in pushing out your video content via social media.

YouTube 54

YouTube Video Web SEO 54

Buzzstream

DECEMBER 17, 2020

My ideation process often begins with getting a blank page in front of me and mindmapping all of the aspects surrounding that topic. And even if, in the dream scenario, you could discover a journalist’s email on their author page every time, this is not ideal for PRs who mass-send releases and need to pull in media lists.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

When you notice a story gaining traction in the media, try to ensure you’re thinking about ways in which your client can align with it. However, if you’re pulling blanks don’t fret. I knew that quotes helped me to publish stories faster as I would then have less lines to fill (a story was 12 lines at OK! Expert tips pitches.

Digital PR 170

Digital PR Industry Strategy Film 170

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Post a fill-in-the-blank question. But coming up with the content can be grueling and actually quite stressful. I want to make it easy for you. Create and post a video.

Real Estate 227

Real Estate How To Infographics Video 227

PR for Anyone

OCTOBER 20, 2021

Post a fill-in-the-blank question. The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. If you like this and you want to talk about how you can up level your online presence, your social media, your PR, anything to get you more visibility. Interview a customer.

How To 130

How To Video Interviews YouTube 130

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. In my time with Siege Media, I learned to build and vet my own lists, leading to many more relevant pitches and high-authority coverage.

Construction 62

Construction How To Media Google 62