5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. While this is a great way for brands to build relationships with customers, it also means that any interactions between the two can be visible to the customer’s followers. They catch viewers’ attention and drive engagement for brands.

Social Media 97

Social Media Media Instagram Strategy 97

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Katie Paine's Measurement Blog

JULY 10, 2023

All the data in one place, all the KPIs and metrics agreed upon, all the progress plain to see. You’ve got to have a strategy, pick KPIs and metrics, find the best sources of data, and then get all of it approved by everybody who matters. Thanks for the photo up top by Danielle MacInnes on Unsplash.

Measurement 98

Measurement Communications How To Survey 98

PRSay

FEBRUARY 7, 2023

PRSA will present the Anvil Awards on June 8 at the historic Edison Ballroom in the heart of New York City’s Theater District. PRSA makes the answer key available, and it’s a matter of matching your content to what the judges will be grading. Photo credit: albert chau ] 10; final submissions are due on Feb.

Local 80

Local Resources Report Strategy 80

Mindful Marketing

MAY 22, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.”

Advertising 114

Advertising Advertising Agriculture Ethics 114

Communications Conversations

DECEMBER 7, 2021

However, a good, in-depth social media audit is worth it’s weight in gold. Here’s a few of the reasons companies have come to me for social media audits over the last 12 years (at last count, I’ve done 20+ of these social media audits over the years): #1 – We need to adjust/revamp our social media strategy.

Social Media 104

Social Media Media LinkedIn Facebook 104

Polaris

SEPTEMBER 18, 2015

One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos. Twitter and Facebook lagged significantly behind the photo-sharing platform—engagement increased a mere 32% and 27% respectively. Measurement Metrics for Social Influencer Programs on Instagram.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Communications Conversations

JULY 6, 2018

By now you’ve heard of Instagram’s latest update: IGTV. Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. First, let’s start with the facts and what we know about IGTV.

Social Media 87

Social Media Instagram Media Video 87

PRSay

NOVEMBER 21, 2022

Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S&T Live. Photo credit: sundry Photography ].

Leadership 60

Leadership Conference Retail Storytelling 60

Communications Conversations

APRIL 10, 2018

It’s a question I’ve been asking myself more and more lately. Because, let’s face it, management won’t be the ones running the Stories accounts–the junior team will be. And, I’m sure there’s a major trust issue there for many companies. It’s just not that robust.

Instagram 114

Instagram Brand Branding Facebook 114

Shift Communications

NOVEMBER 17, 2014

It’s meaningless on the infinite dial , and it’s missing the bigger picture. If you’re being asked about share of voice, think about the metrics you’re presenting and consider adding some new dimensions to your metrics, some new perspectives such as conversations, engagement, and sharing behaviors.

Measurement 140

Measurement Tools Analytics Data 140

Shift Communications

SEPTEMBER 15, 2014

Photo Credit: Benny Mazur. As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Should we hold Grandpa accountable for Grandma’s salty apple pies? Christopher S. The answer is no. Vice President, Marketing Technology.

Publicity 167

Publicity Data-Driven PR Measurement Data 167

Sword and the Script

AUGUST 29, 2020

About half (52%) of those survey identified “engagement as a key metric to prove the value of their work” while “17% consider share of voice as a key metric.” Separately, engagement is a metric that’s easier to obtain, which is why I think it scores higher here. Engagement vs. share-of-voice. Perspective.

Media Relations 98

Media Relations Report Industry SEO 98

PRSay

DECEMBER 27, 2023

The need for early career PR practitioners to understand the basics of analytic metrics and data analysis could not be clearer. Photo credit: geber86 ] The post 2023 CPRE Report Underscores Need to Connect Practitioners to Students Through the Classroom first appeared on PRsay.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The need for early career PR practitioners to understand the basics of analytic metrics and data analysis could not be clearer. Photo credit: geber86 ] The post 2023 CPRE Report Underscores Need to Connect Practitioners to Students Through the Classroom first appeared on PRsay.

Report 78

Report Ethics Education Survey 78

PRSay

JANUARY 13, 2021

There are many metrics you could measure depending on your goals. It’s important that you pick the metrics that matter most to your organization. Having performed this examination, it’s now time to present an executive summary to report on your findings and make recommendations that inform your plan.

Internal 177

Internal International Data Communications 177

Communications Conversations

OCTOBER 29, 2019

The panel consisted of General Mills’ Kevin Hunt, US Bank’s Monica Wiant and Hubbard Interactive’s Melissa Young. Photo credit: Debbie Friez. So, it’s hugely important you keep that little fact in your frontal lobe as you plan your new podcast. But, it’s definitely not necessary.

Corporate 104

Corporate SMB Banking Employee 104

Cision

DECEMBER 29, 2017

That’s why it’s important to create attention-grabbing and high-quality photos to promote your products — you only have a fleeting chance to make yourselves known to them. A high-quality, high-resolution product photo will effectively communicate its features. An amazing photo or video – it entices people to participate.

Instagram 120

Instagram How To Guidelines Facebook 120

Landis PR

OCTOBER 25, 2021

Photo courtesy of Pixabay. Note: This article originally ran on O’Dwyer’s PR News ‘ website. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Begin with goals, find a metric to measure against them and report. By Brianne Miller, LCI.

Healthcare 98

Healthcare Communications Measurement Resources 98

Communications Conversations

DECEMBER 1, 2014

Here’s the thinking. It’s a complete vanity metric. And, some could argue it’s been a vanity metric for a while now. Let’s say you’re a midsized business with a page of 30,000 page likes. For others, it’s a competitive thing. ” But, then I got to thinking.

Facebook 140

Facebook Advertising Advertising Web 140

Communications Conversations

MARCH 1, 2019

And, there’s a lot to talk about there. Let’s start with Jason. How do you best prepare influencers to create content on your brand’s behalf? “It’s important as a brand to ensure that work you do with an influencer accomplishes your objectives but isn’t canned.

How To 99

How To Guidelines Creativity Examples 99

Cision

MARCH 30, 2015

For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. If there’s one overarching theme of this post, it is that you must focus on your reader’s experience. ” It’s also important to determine the sources that you’ll use, too.

Google 120

Google Measurement Content Marketing Engineering 120

Buzzstream

APRIL 25, 2024

It will also pull in metrics and contact information and set you up for the subsequent steps in this post. BuzzStream’s filtering features will help you uncover only the best link targets. Ahrefs’ Content Explorer works similarly to Google Search, but it’s a little more focused and provides some helpful metrics and filters.

Brand 62

Brand Branding How To SEO 62

The Awards Blog

JULY 4, 2019

’ Well if our list of close to 8,000 awards programs tells you anything, there’s an award out there somewhere for you to consider applying to right now. If your company did something noteworthy, there’s most likely an award for it. Perhaps photos or video was captured as well. . For Organizations.

LinkedIn 50

LinkedIn Leadership Creativity Company 50

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Build in and budget for metrics. While it’s unlikely that an organization’s strategy, positioning, target audiences, and key messages will change, most tactics benefit from quarterly review and refreshers. A thorough brand or organization audit will make setting milestones toward goals clearer and easier.

Writing 130

Writing Comparison Product Launch Leadership 130

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. Also, awareness is a helpful metric because it usually correlates to brand market share—and sales.

Measurement 100

Measurement Advertising Advertising eBook 100

Shift Communications

FEBRUARY 18, 2015

Photo credit: Buzzfeed Motion Pictures. But a summary in the WSJ’s CMO Today news digest managed to make us sit up and take notice: For Mr. Obama’s purposes, the video seems to have worked well. “For Mr. Obama’s purposes?” Metrics Strategy measurement strategy' Emphasis ours – ed. ].

Measurement 60

Measurement Video Data Strategy 60

Communications Conversations

DECEMBER 8, 2014

It’s that time of year. Let’s take a quick peek at the prediction, and what a potentially sane, level-headed and rationale person would say or think. And, as far as I can tell, no one else is reporting any user metrics either. And, to be honest, I’m just not buying Ello’s value proposition.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Sword and the Script

JANUARY 21, 2017

First, metrics can be gamed. Sometimes I think metrics in marketing is trying to measure the circumference of a circle with straight edge ruler – and neither the circle or the ruler is perfect. As units of measure, metrics are intended to be indications – stepping stones of some larger direction. What is Agile Marketing Again?

Social Media 60

Social Media Crisis Marketing Media 60

Communications Conversations

MARCH 16, 2016

Let’s tackle those two claims head on–because, for the most part, I believe they’re both false and misleading. First, let’s talk about how “cost effective” influencer marketing is. ” The metric of choice? ” The metric of choice? I think that’s a bit of a stretch.

Marketing 60

Marketing Hotels Advertising Advertising 60

Konnect Agency

NOVEMBER 25, 2019

Historically it has been used as a primary metric for success. The question that needs to be answered is, will people still “like” a photo if they can’t see how many others are liking. We’re here to lead you in the discovery of what’s next! The post Instagram Is Hiding Likes: Don’t Panic!

Instagram 78

Instagram Analytics Measurement Brand 78

Waxing UnLyrical

JUNE 24, 2019

But, their authenticity is a win over the brand’s needs. Engagement is a key metric for making the case for micro influencers. Choose the most important metric, like report downloads and measure your success. Photo by Greyson Joralemon on Unsplash. In fact, as reach grows, engagement tends to drop.

Measurement 95

Measurement eBook Tools Survey 95

Presspage

JULY 25, 2018

It’s going to change the world. It’s a good idea to paste your text in the email, rather than an attachment, so if a reporter is on a mobile devices can scroll and read it quickly, she says. “Encourage video embedding so views count towards your metrics, not theirs,” Copps says.

Wikipedia 103

Wikipedia Writing Video Report 103

Cision

AUGUST 3, 2015

It’s keeps them close to me while away at college or with their father.” Some noted that Facebook changed their image uploads to emulate Snapchat photos. If you are unfamiliar with Snapchat or have an outmoded perception of the network, let’s try to get you up to speed… 1. Who is using Snapchat?

Mobile 120

Mobile Advertising Advertising Facebook 120

Sword and the Script

OCTOBER 24, 2017

In a separate, but related conversation, my friend Rich Young made an observation that seems appropriate here: “For all the valuable intel shared among marketing pros on marketing tech stacks, content marketing strategies, inbound tactics, customer personas, and the buyer’s journey – let’s not forget the power of quick response.”.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

AUGUST 11, 2018

Marketers have herd instincts to sit back in the cheap seats, read all the analyst’s reports, read all the buzzy PR puffery and repeat phrases and regurgitate the latest buzzwords. Maybe it’s a temporary effect of getting some attention. Photo credit: Photo credit: Unsplash. Let me explain why. Talk to Us !

Marketing 71

Marketing B2B Pitching Advertising 71