Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point? PR tech mentions.

SEO 139

SEO Content Marketing Marketing Software 139

ImPRessions - Crenshaw Communications

JULY 16, 2019

Technical media and category analysts may be interested in drilling down into all aspects of your offering, but beware getting lost in the technology features. It’s not just a matter of the disruption of operations, of course; there’s often a reputational impact that can linger for years. Focus on the benefit, not the tech.

Company 213

Company Case Study Airlines Study 213

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Image Credit: Pixabay.

Community 206

Community Nonprofit Conference Social Media 206

Konnect Agency

MARCH 31, 2020

Work with them to ensure your people have what they need to succeed in terms of technology – laptops, devices, wires, dongles, Wi-Fi, etc. And, with all the technologies in place, in times like this motivating your team is vital. Crisis and Reputation Management.

Resources 85

Resources Crisis Healthcare Creativity 85

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Emerging targeting technologies. Response to legislative initiatives.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Yet businesses continue to fall short when it comes to diversity, equity and inclusion (DEI) in the workplace. One glaring example is the technology sector.

Technology 248

Technology Company Enterprise Community 248

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away.

Creativity 101

Creativity Data Measurement Product Launch 101

PR 20/20

JANUARY 16, 2023

The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. Learn Hub ( @G2Crowd ) Explore insights from the G2 Crowd team across marketing, sales, productivity, design, management, and technology. For Marketing in general, we like…. Medium ( @Medium ): Anyone can publish on Medium.

Blogging 52

Blogging Marketing Pinterest SEO 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more.

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. Technology Adoption and New Services. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Beyond PR

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. So, how can you ensure that happens?

Strategy 64

Strategy How To SEO Engineering 64

Sword and the Script

MARCH 17, 2015

The database was merely tool and any technology can be misused. Not just anyone either – but reputable, perhaps even esteemed, reporters working for tippy-top of coveted publications (I’ll never give names, so don’t ask). Next I blamed well intended but misguided small business owners. I literally lost sleep.

Pitching 60

Pitching SEO Media Relations Report 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Every interaction, purchase, and share contributes to growing your brand’s reputation. What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Groups for business give brands the opportunity to organically build engagement while discussing technical and insider information, with lead generation as an added benefit. . Targeting local and small businesses. For large B2B marketers who target SMBs, Facebook may be an ideal environment.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. This goes beyond crisis communications.

Brand 112

Brand Branding Reputation Corporate 112

Communications Conversations

JULY 18, 2019

When I first started my business, the primary way to interact with clients was face-to-face meetings, so I found myself alone much less than I am today. How have you built that reputation? I think one of the best parts of being a solo consultant is that you get to choose the team that surrounds you.

Local 94

Local Course Community Interviews 94

Burrelles Fresh Ideas

JUNE 13, 2023

Keep a close eye on any coverage or mentions from reputable media outlets and perform sentiment analysis for insight into how people feel about your brand. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

MAY 23, 2017

Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” And, their name lives up to the promise with articles focused on tech and the impact on businesses. The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn.

Resources 53

Resources Marketing SEO Engineering 53

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. Entrepreneur On Fire is a podcast created for you, the Serial Entrepreneur, Side-Preneur, or Small Business Owner.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JANUARY 14, 2016

The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Mindful Marketing

JULY 26, 2019

So, an argument about unemployment can be countered by the age-old logic that people always need to adapt their job skills in order to keep pace with new technology and not be displaced by it: To stay employed, people who dug holes with shovels needed to learn to drive backhoes and bulldozers.

Ethics 70

Ethics Consumer Reputation Corporate 70

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. This underscores the need for a robust digital presence. Susan Kostal | Stet.

Marketing 174

Marketing Employee Content Marketing Training 174

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. It is an amazing gift to invite them into our spaces. Powered by CommPRO.

Report 225

Report Media Advertising Advertising 225