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With digital trust in a tailspin, consumers turn to social commerce—but brands say they aren’t reliable, and sellers’ reputations will suffer

Agility PR Solutions

Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable.

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. Big tech’s reputation challenges.

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How today’s growing brand imposter risks pose dangers to consumers—and can fatally destroy brand reputations

Agility PR Solutions

The frequency and impact of the growing problem of brand impersonation is putting consumers at increased risk of privacy and personal data issues—and wreaking havoc on the brands affected.

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Navigating the New Wave: PR Strategies for Emerging Fintech Startups

5W PR

Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations.

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Leveraging AI in Public Relations: A Game-Changer for Startups and Leaders

Landis PR

How AI Can Boost PR for Startups: Effective Strategies and Benefits AI in PR is more than just a passing trend; it is a transformative force. Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Required Resources.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

His accomplishment has helped cement a reputation as an authority in a poorly understood sector. A company that regularly holds its own entertaining and relevant panel events can quite literally earn the label, because it’s taking the lead in an industry discussion on a trending topic to benefit customers. Write the book on it.

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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. What are three interesting tech trends you keep reading about? At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats. Are you on Twitter?

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