ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Is there a need to build or improve reputation? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan. Consider and prioritize your goals.

Writing 136

Writing How To Pitching Privacy 136

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. So, when paired with PR activity, it takes your content to the next level!

How To 62

How To Analysis Comparison B2C 62

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190

Marketing Content Marketing Data Social Media 190

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Everything from PR, social, and owned content are starting to bled together into one job.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Dynamic content and regulations. Less static content.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. “A PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 93

Social Media Marketing Media Creativity 93