article thumbnail

Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences. gurus court influential voices on the social Web to endorse new companies, Web sites or gadgets a transformation that analysts and practitioners say is likely to permanently change the role of P.R.

article thumbnail

21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

The phone has become an underused tool Double spaced press releases for edits and notes Printing at a dedicated workstation from disk, documents shared via hard copy Sharing a dial-up modem and email address between the whole office Photocopying, posting and faxing press releases Printing and collating press kits for an event An embargo was an embargo (..)

Agency 135
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Should Utilise Video Content as Part of Your PR Strategy

Prohibition

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62
article thumbnail

Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. Let them know who you believe will respond to this story, and why is it important.

Print 245
article thumbnail

What are the different types of media?

Axia PR

The three types of media are commonly known as news media, social media, and web media, but you might also see them referred to as earned media, shared media, and owned media. Some other forms of modern media are print media, television, movies, and video games. Media is a communication tool used to deliver information.

Media 62
article thumbnail

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

You can find templates for creating press releases on the web. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. For example, if you offer SEO services, you may want to team up with a web design firm. They can, however, be good for drumming up publicity.

article thumbnail

Post Launch Marketing Strategy

5W PR

You can find templates for creating press releases on the web. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In For example, if you offer SEO services, you may want to team up with a web design firm. They can, however, be good for drumming up publicity.

Strategy 133