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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

These units rely on printed materials to disseminate information, making print-shop training more relevant for afloat sailors and Marines than for airmen or soldiers. Some Navy vessels also have their own broadcasting systems onboard, which require specialized skills to operate.

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These Emerging Technologies Are Shaping Defense Tech PR

5W PR

Additionally, as robots and autonomous systems take center stage, PR campaigns help build public trust by explaining their roles and emphasizing the measures in place to ensure ethical use. Networks In the digital battlefield, public relations efforts are crucial in highlighting the importance of cybersecurity.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Before my time the company had added a footnote to every PR message sent through its system: “powered by Vocus.” The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 176
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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The Downing Street communication team under New Labour’s communication director Alastair Campbell famously took a strategic approach to news across Government using a calendar system call the Grid. News has a finite shelf life.

Tools 203
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How to find the right PR measurement partner

Onclusive

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back. The health system has launched a comprehensive “Welcome Back” campaign to let patients know that they can safely return for care. Dennis Wilson, Jr.,

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What You Need to Know About Media Relations Today

PRSay

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. Have you seen this lack of trust affect earned-media plans?