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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back. The health system has launched a comprehensive “Welcome Back” campaign to let patients know that they can safely return for care. Dennis Wilson, Jr.,

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” If you have data processing through your systems, it’s an excellent opportunity to get earned media coverage for insights because it’s based on fact, not opinion.

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What is Media Monitoring and Why Does it Matter?

Beyond PR

The same was true for watching hours of TV news or listening to shows on the radio. ” Fortunately, media monitoring has evolved enormously over the years as content was digitized, social media became mainstream, and artificial intelligence made its way into corporate systems. Broadcast – television and radio.

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Your Earned Media Measurement Strategy Checklist

Cision

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

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Media Monitoring: How to Plan, Execute and Engage

Cision

Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. A print mention is different from a broadcast mention, which is different from a social media mention, and so on.

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