Bianchi Biz Blog

MAY 6, 2024

I regularly write articles on market reports, industry regulations, information management technology, and operations. I joined my university’s newspaper as a reporter in 2018. A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication.

Meeting 87

Meeting Media Pitching Newspapers 87

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . Several years ago, I attended a conference that was geared to both reporters and public relations professionals. Personalize pitches to each reporter/editor. .

Media Relations 52

Media Relations Publicity Sports Media 52

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 370

Measurement How To Analysis Data 370

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million in print and 3 million online subscribers.

Marketing 106

Marketing Newspapers Print Local 106

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time.

Pitching 95

Pitching Print Measurement Report 95

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. Many public relations practitioners start their career working with the media. The future of media relations is not what it seems. But ultimately this is a zero sum game.

Pitching 124

Pitching Media Print Social Media 124

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Transportation 201

Transportation Print Conference Technology 201

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Regardless, it’s evident that acquiring the game was a smart move for the publication, in terms of daily traffic, engagement and time spent on page. What’s evident through the report is publishers are trying to navigate some seismic changes in the market.

Strategy 103

Strategy Media Journalism Banking 103

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The publication says this will complement “Talkwalker’s social and customer data.”. Print circulation drops again. Access Intelligence Plc.

Software 90

Software Print Tools SEO 90

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. That suite contains products for public relations, investor relations and events. Minor notes from the world of PR technology. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 156

Software Tools Print Technology 156

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Burton-Taylor report on media monitoring companies Consulting firm Burton-Taylor also published a report on about the impact the Coronavirus pandemic is having on PR tech vendor sales. Or thereabouts.

Internal 147

Internal International Tools Software 147

Solo PR Pro

NOVEMBER 28, 2023

In between the mad dash to finalize reports, budgets and campaigns, Solo PR Pros are also thinking about year-end client gifts for clients. Get technical For clients who appreciate the latest in technology, consider gifts that enhance productivity or offer convenience. Tis the season to wrap it all up and put a bow on it.

Local 96

Local Travel Print Groups 96

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Finish this sentence: If I am not reporting, I am ….

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. The newsdesk is the department of a broadcasting organization responsible for collecting and reporting the news. Make it relevant.

Local 323

Local Pitching Print Interviews 323

Cision

JUNE 8, 2017

Cision’s 2017 State of the Media Report revealed that more than half of journalists and influencers are driven to pursue a story because a PR professional has displayed knowledge of their past work, interests and beats. broadcast, online, print, etc.). publication frequency, last 3 articles written, etc.). Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports. Wired describes itself as covering the intersection of technology, science, art, and culture.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. Cision acquires Factmata “Cision has acquired Factmata, a social and news media monitoring startup,” according to BusinessCloud , a UK-based tech publication. as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. If you’re a company founder, you have expertise that others don’t.

Leadership 149

Leadership B2B Tools Conference 149

Bianchi Biz Blog

MAY 16, 2022

After 11 years at a publication focused on the design of heavy-duty equipment, I have recently moved to the publication Power & Motion. Note: Power & Motion was previously known as Pneumatics & Hydraulics. Since changing it’s title, the outlet now covers a wider range of topics, including electric and hybrid power.

Meeting 74

Meeting Media Engineering Journalism 74

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. Sure, earning media coverage is more difficult.

Automotive 78

Automotive Media Report Print 78

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. It can develop into a separate function, often reporting to the CEO, as the business grows.

Employee 150

Employee Print Writing Survey 150

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. But also assess the brand identity and its ultimate mission, something communications and public relations professionals are adept at. You should also utilize technology. Are they being risk-averse enough?

Community 91

Community How To Marketing Data 91

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Bianchi Biz Blog

NOVEMBER 19, 2020

Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter.

Automotive 86

Automotive Journalism Interviews Engineering 86

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters.

Print 120

Print Tourism Transportation Film 120

Presspage

JANUARY 23, 2018

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press. The technology , however, can best be outsourced to specialized companies. Press release! Press release!

Newspapers 92

Newspapers Financial Print Technology 92

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). Finish this sentence: If I am not reporting, I am … Playing pickleball (yes, I’m one of the millions of people in the U.S. Any pet peeves with PR people?

Engineering 78

Engineering Automotive Agriculture Media 78

Cision

JULY 31, 2015

Issuing a public statement is an important first step, but it needs to be followed by action. Philanthropy done quietly is a great thing, but publicity is required here. A public crisis demands a public apology and public action. Also print out a hard copy for those people. So, print a handout.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103