PRSay

OCTOBER 20, 2023

17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications.

Communications 165

Communications Ethics Training Hotels 165

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing?

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Why do vendors in PR skip this part? Onward with this month’s PR tech sum. All this leaves me shaking my head.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

MAY 2, 2023

As the age of Artificial Intelligence (AI) takes shape, many companies have mixed feelings about ChatGPT and the AI arms race. A recent Harris survey found that 40% of workers familiar with ChatGPT are concerned that the AI-powered chatbot will replace them. So, what are the best ways for PR teams to incorporate ChatGPT?

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. AI technology is everywhere Many expect AI technology to dominate conversations at Cannes Lions this year (Yahoo!

Creativity 156

Creativity Meeting Advertising Advertising 156

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. That’s true in any market – and public relations (PR) is notwithstanding.

Software 138

Software Pitching System Analytics 138

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming.

Blogging 114

Blogging Software B2B Survey 114

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. He was previously a Director and has been with Crenshaw since 2012 where he has worked on B2B brands in cybersecurity, ecommerce, AI, and enterprise technology. About Crenshaw Communications.

Report 156

Report Communications B2B Enterprise 156

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future.

Enterprise 117

Enterprise Automotive Company Airlines 117

Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. Track and research companies, trending topics, and authors across a variety of media formats.

Enterprise 307

Enterprise Analytics Media Analysis 307

5W PR

FEBRUARY 1, 2024

Now, they can benefit from AI-powered playmates and smart healthcare gadgets. Pet AI companions Pet owners can now have peace of mind about their pup’s activities while they’re away at work. Pet AI companions Pet owners can now have peace of mind about their pup’s activities while they’re away at work.

Industry 78

Industry Mobile Healthcare System 78

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I thought my headline was better, but my client chose to go with the headline generated by the AI.

Software 85

Software Media Relations Pitching Media 85

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

Remote PR Jobs

SEPTEMBER 25, 2023

In the PR realm, AI has been touted as equal parts something to celebrate (no more manual coverage reports!) Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement.

Industry 100

Industry Publicity Data Technology 100

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

NOVEMBER 9, 2023

Practical applications of AI and machine learning One of the prevalent themes at AdWeek 2023 was the continued discussion surrounding the practical applications of artificial intelligence (AI) and machine learning (ML) in advertising and marketing. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. The best example of this is the emergence of AI tools, which take time to learn but are proving to be a valuable addition. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

JULY 28, 2023

Why do most sales tech companies struggle to drive great PR? Look at companies like Crunchbase or Drift. Everyone drinks the Kool-Aid Every sales tech company thinks they’re the coolest thing ever. The sales tech market is incredibly hot. There is a Search Engine Journal but no Sales Tech Journal. Probably not.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. For lots of organizations, an AI marketing strategy works. This is a PR problem and one that PR teams need to watch.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. For lots of organizations, an AI marketing strategy works. This is a PR problem and one that PR teams need to watch.

Company 78

Company Strategy Marketing Technology 78

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. For five years, she served in various PR roles at The Coca-Cola Company. Have fun with PR.

Creativity 78

Creativity Writing Agency Pitching 78

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When big things are happening at your organization, it makes the PR roadmap fairly clear. One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. But what if you have no news? Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

5W PR

NOVEMBER 8, 2023

“Teenage Mutant Ninja Turtles: Mutant Mayhem” took the spotlight, with various companies, including Playmates, Super Impulse, and The Loyal Subjects, expanding their TMNT lines. The intersection of artificial intelligence (AI) and toys was a standout toy trend. Several companies unveiled AI-powered products at the event.

Trends 78

Trends Education Google Industry 78

ImPRessions - Crenshaw Communications

APRIL 30, 2019

One of the top issues tech PR people are helping clients deal with today is that of diversity. In particular, the artificial intelligence (AI) sector is facing deserved and overdue scrutiny about their commitment to diversity and inclusion. Just 15% of the AI team at Facebook are women. Hire a diverse PR team.

Company 168

Company Ethics Google Facebook 168

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Relatively speaking, [AI] is still very new. Perry said.

Communications 73

Communications Guidelines Technology Tools 73

Shift Communications

JULY 25, 2023

GET THE GENERATIVE AI PR PLAYBOOK Our playbook is built on decades of experience building leadership for companies amid innovation waves and includes helpful insights like: Data on how interest in genAI is evolving fast. PR lessons from previous hype cycles.

How To 78

How To Storytelling Leadership Technology 78

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Zain Kahn, aka The AI Guy , has a lot to say about the space and is tracking all the cool developments. There’s a huge spike in AI in communications and media as well as interest in VC circles.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Zain Kahn, aka The AI Guy , has a lot to say about the space and is tracking all the cool developments. There’s a huge spike in AI in communications and media as well as interest in VC circles.

Company 78

Company Technology Privacy Guidelines 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! The Next Phase of Growth.

Financial 98

Financial Conference Agency Resources 98

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Internal PR teams also rely on PR tech.

Software 156

Software Tools Technology Resources 156

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. I’ve had an exciting new title change.

Report 90

Report How To Ethics Nonprofit 90