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What people think vs. What people think about

Onclusive

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

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Just Because You Get Away With Something For A While, Doesn’t Mean You Will Forever

Melissa Agnes

Last week I wrote about the Hotel that had a policy where they would fine newlyweds $500 for negative online reviews , whether written by the newlyweds or by any of their wedding guests. (If The hotel’s (ludicrous) policy was posted to their website last year, yet it only went viral against them last week.

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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app.

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Blogger Outreach: 4 Questions Marketers Need To Ask Their PR Firm

Polaris

Here are 4 questions every marketer needs to ask their public relations firm to avoid a blogger outreach snafu: 1: Do You Have A Blogger Outreach Policy? The best way to ensure you hire a PR agency that understands bloggers is to ask to see their blogger outreach policy. Take time to avoid a viral disaster.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Yes, it feared legal retaliation.

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Airlines have been under close scrutiny, with their new policies needing to comply with the national vaccine mandate in the United States. Rising audience-side misinformation.

Crisis 78