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Increasing Your Media Coverage Through Storytelling

PRSay

In today’s media environment, pitching reporters and editors has become a lost art. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. I didn’t understand how to craft a good pitch and how to pitch a story. PR professionals and journalists have very similar skills.

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Embracing Language as a Storytelling Tool for PR in 2018

PRSay

In France, I understand the gist of a newspaper story. Some argue that lengthy, in-depth storytelling has seen better days. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. It will always provide the infrastructure for storytelling.

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Embracing Language as a Storytelling Tool for PR in 2018

PRSay

In France, I understand the gist of a newspaper story. Some argue that lengthy, in-depth storytelling has seen better days. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. It will always provide the infrastructure for storytelling.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Trade allow more in-depth storytelling. Pitching trade press can be easier than getting a story in a large media outlet. Others require membership fees.

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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. This has less to do with the actual business storytelling and more about how The Man measures journalists.

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Are CVBs and other tourism groups pitching you now to come and visit? There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay.