Presspage

JANUARY 17, 2018

The company recently offered information such as, “ On the soccer pitch and in the classroom, feminism flourishes in ruralIndia ,” and “ With new Microsoft breakthroughs, general purpose quantum computingmoves closer to reality.” subheads or deck heads) matter to SEO in ways both obvious and obscure.

SEO 60

SEO Engineering Mobile Pitching 60

Shift Communications

JANUARY 30, 2017

How to Pitch a Data-Driven Pitch with… Data! The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Suppose we take our pitch about SEO, about how trust and linking have a relationship. Who should we pitch this story to?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Sometimes it feels like there are simply not enough media outlets to meet the goals of those PR team members trying to fill their client reports with good news.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. million of red ink on $92.01

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. The pitches I’ve received are all highly automated.

Software 133

Software Pitching Analysis Community 133

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Explore SEO link building budgets You might not expect this one but it’s big! I know as I have pitched and won these budgets.

How To 180

How To SEO eBook Measurement 180

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. But this is SEO, not digital PR. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.” You need an SEO professional. How should these distinctions be made? Getting links is one thing.

Digital PR 83

Digital PR SEO Engineering eBook 83

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). Brand mentions are great.

Brand 62

Brand Branding How To SEO 62

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML]. PRdaily.com: 18,134.

SEO 65

SEO Tools Engineering Web 65

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To Google SEO Pitching 62

Newsfile

FEBRUARY 28, 2024

What is ESG Reporting? ESG (Environmental, Social, and Governance) reporting involves disclosing an organization’s performance in these areas. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. What is SEO PR? How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Reporters use these clear directions to weed out the people who aren’t paying close attention. In addition to hitting all the items on the reporter’s checklist, you’ll also want to be concise and get to the point quickly.

How To 279

How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Many reporters are under pressure to build their own brands and they’re particularly active on Twitter.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. Every now and again, a reporter would take Vocus to task for selling contact information.

Pitching 60

Pitching SEO Media Relations Report 60

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

AUGUST 30, 2022

a reputation platform,” according to reporting by Ray Shultz for Media Post. Onclusive acquired the European “social listening and intelligence platform Digimind for an undisclosed fee,” according to reporting. million reported during the same period a year prior. million in sales reported in Q1 2022 with losses totaling -$6.6

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. Writing for SEO is standard PR practice.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Scheduling recurring tasks (reports, right?). Content, SEO, PPC, etc).

Software 151

Software How To SEO System 151

Shift Communications

JULY 26, 2022

But we’re planning for a change in the narrative. While the labor shortage is still having an impact (and we’re still telling those stories), just this week, one of Wall Street’s biggest harbingers of a downturn, the yield curve, is sending signals — “stronger than it has been since late 2000” — of an economic decline.

Brand 78

Brand Branding SEO Employee 78

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Media Relations Adds Credibility, Reach & SEO to Your Campaign.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Communications Conversations

MARCH 12, 2019

In spots, they work quite well (getting corporate announcements out to a large group of reporters, for example). On the other side, today’s reporter is more stretched than ever before. 2: The SEO angle is dead. This was almost 100% an SEO strategy by PRs. I would certainly think so. As if it were really ever alive!

SEO 125

SEO Corporate Course Banking 125

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Consistent production of longer PR content allows one to take control of one’s public image instead of leaving it to the interpretation of sound bites, a LinkedIn summary, or “official” channels like annual reports.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Crunchbase reports Critical Mention has raised $9.3 SEOs want links and PR is the function that can legitimately earn high-value backlinks. Critical Mention vs. TVEyes. earned $13.9

Software 85

Software Internal International Pitching 85

5W PR

JUNE 15, 2022

For example, companies in the cannabis industry can set up SEO and email sign-up targets. Pitching content to journalists and media outlets should always be focused on the reasons why the journalist or outlet should be accepting and publishing the company’s pitch.

Brand 88

Brand Branding Consumer Pitching 88

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Harder to pitch.

Communications 122

Communications Crisis Internal International 122

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Land a media relations pitch with SEO and social audience data If you want to improve your media relations game I recommend reading the 2019 Cision Global State of Media Report.

Privacy 60

Privacy SEO Pitching Instagram 60

Sword and the Script

SEPTEMBER 8, 2020

Journalists more likely to cover an exclusive Three-quarters of journalists say they are more likely to cover a story if they are offered an exclusive, according to a survey of 1,000 reporters by Muck Rack. It could be a way to cut through the clutter since reporters are deluged with pitches.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. In fact, more than any response to any question in the survey, daily bloggers are the most likely to report ‘strong results’. Conversely, inconsistent bloggers are the least likely to report ‘strong results’.”

B2B 149

B2B Study Blogging Marketing 149

Sword and the Script

OCTOBER 8, 2016

For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. That’s a good pitch that landed a fantastic story about growing a business. Beyond PR 101: 3 Truly Unique Pitching Tips [UML].

Marketing 114

Marketing Pitching Survey Study 114

PRSay

AUGUST 9, 2019

Your audiences would find it when they searched, so why bother with those pesky reporters? I’m not saying that press release SEO, Facebook pages or Snapchat strategies are bad. Get more media pitching knowledge from Michael Smart here. Google figured this out, and now they ignore or even penalize links from news releases.

Strategy 130

Strategy Newspapers Facebook Google 130

Bianchi Biz Blog

MARCH 7, 2022

The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Like every reporter, I’m a sincerely curious person. Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you?

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

APRIL 11, 2023

AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” The Presspage use case is responding to inquiries rather than writing pitches or press releases – but it’s still about generating text.

Software 78

Software Company Pitching Training 78

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. It’s tough to ramp up and expect a commensurate level of productivity like, say, SEO or programmatic advertising, so we look to add complementary services. .” Who, me, a publicist? Neither would describe my role.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Cision

JUNE 25, 2015

This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Is there a topic you wish the reporter had delved a little deeper? Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Landis PR

MAY 1, 2023

If you use Google Chrome, AIPRM for Chat GPT is a convenient extension that integrates with ChatGPT and provides curated prompt templates for a range of industries, such as sales, marketing, SEO, and SaaS. suggests relevant journalists pitch based on your news. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52