ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 156

Software Tools Print Technology 156

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. It appears as sponsored articles, videos, or social media posts.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Videos Video marketing can be an effective part of any public relations campaign.

Strategy 88

Strategy Product Launch Brand Branding 88

PRSay

AUGUST 8, 2018

For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. During Autism Awareness Month in April, you can share relevant content or pitch stories throughout the month. The same is true for Valentine’s Day and Halloween.

Pitching 136

Pitching Interviews Video Report 136

OnePitch

NOVEMBER 29, 2022

During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more. Her Inbox & Pitches. [00:02:37] Or do you folder stuff, pitches specifically? [00:03:16] Good to see.

Pitching 77

Pitching Travel Writing Report 77

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Video marketing can be an effective part of any public relations campaign. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising.

Print 120

Print Tourism Transportation Film 120

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. From print to digital. Old and new tasks. Additional duties.

Communications 124

Communications Crisis Internal International 124

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write snappily Use active voice, not passive. How to stand out?

Wikipedia 103

Wikipedia Writing Video Report 103

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. Using paid media, you can promote content about the new branding through distribution, social ad campaigns, Adwords for Video, PPC ads, and more to get top-of-mind with the new look.

Corporate 270

Corporate Brand Branding Guidelines 270

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. However, for a variety of reasons, the process of securing the video stalled as quickly as it had begun.

Print 60

Print Media Travel Wireless 60

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 97

Strategy Ethics Social Media Data 97

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. Now it’s time to make your strategy a reality.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Critical Mention

FEBRUARY 27, 2020

I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show. Articles will get shorter and video will remain king. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Notice none of them cited a wire service.

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Bad Pitch Blog

MARCH 21, 2007

Michael Beno from Ruder Finn sent me a simple, straight forward pitch today. The pitch is relevant to what I write about at my other blog. Maybe he took the time to read my blog and confirm that I''ve been writing about car marketing and advertising since before Oprah gave a bunch away (along with big tax bills).

Pitching 40

Pitching Print Video Writing 40

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video.

Media Relations 40

Media Relations Media Journalism Print 40

Bad Pitch Blog

MARCH 13, 2009

We’re paid to write, more often than not, so PR people are not necessarily visual in nature. In this video he weighs in on why PR people should think more visually. In this video he weighs in on why PR people should think more visually. In the past four years I’ve increased my communication skills by thinking more visually.

Print 40

Print Pitching Writing Creativity 40

Doctor Spin

MAY 21, 2021

For inspiration, I suggest checking out famous vlogger Case Neistat’s video “Make It Count” that he made on behalf of Nike: Make a list of employees and ask them how each of them would spend 10,000 EUR from your budget if they could spend it any way they wanted with no constraints. See also How to write a PR pitch.

How To 52

How To Hotels Survey Employee 52

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 How to Overcome These Hurdles . percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Bad Pitch Blog

JUNE 22, 2009

Dear Bad Pitch Participant: You have to remember that all democracy truly guarantees us is death, taxes and (says Mark Twain) good ole Letter to the Editor. I’m sure that after BusinessWeek printed these sentences, Martin and his pals were high fiving each other in the conference room, sparking up Churchills left and right.

Newspapers 40

Newspapers Print Writing Video 40

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Beyond PR

APRIL 27, 2016

Promote your story on your website with visual cues such as banner imagery, videos, etc. By incorporating your press kit link into these posts, it’s easy to write a snappy line of text and have the nitty-gritty details housed on the kit. Anchor your event message with visuals. Social Media Straits. Social media is a two-way street.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I also host HDT’s audio and video podcast, HDT Talks Trucking. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. They asked if I’d consider writing something for publication.

Meeting 86

Meeting Media Chemicals Radio 86

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes.

Community 40

Community Print Twitter Creativity 40

PR for Anyone

OCTOBER 8, 2020

If it’s a print interview, read what they write. Pay attention how they write stories. Whether you have a print interview or a television interview, practicing your sound bites, practicing what you want to get across, will really help you when you land that interview - and this is especially important with television.

Interviews 100

Interviews Publicity Television Print 100

PR Fuel

JANUARY 17, 2022

Use a Professional to Write and Distribute Press Releases. Consider using the services of a professional press release writing service. Consider using the services of a professional press release writing service. These agencies are knowledgeable in writing different types of press releases. Use the Right Outlets.

Radio 105

Radio Local Writing Newspapers 105

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 178

Survey Marketing B2B Study 178