Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. It can be leveraged for lead generation, brand reputation, and loyalty building. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out.

Media 97

Media Nonprofit Pitching Analytics 97

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Effective PR also involves managing the company’s reputation when problems arise during the campaign period. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 108

Video Marketing SEO Social Media 108

Prohibition

SEPTEMBER 27, 2022

In some way or another, all organisations rely on reputation and awareness for success. Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. How to pitch to journalists .

Publicity 62

Publicity Brand Branding SEO 62

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. With a print interview, there are opportunities to reach out to a journalist and add or amend statements.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Rock the Status Quo

NOVEMBER 16, 2014

It’s all about how to build an online marketing strategy based on clarity of messaging, positioning and target audience – then using that clarity to create trust, value and reputation within the right target market so you can… rise above the noise! I’m very excited about it and ready to tackle something new!

Print 150

Print Resources Reputation Pitching 150

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Consistency and quality are key when building a reputation as an industry authority.

Case Study 178

Case Study SEO Film Video 178

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. Because coverage, reputation and ultimately business is at stake. Our traffic logs show that bad pitches get more traffic than our how-to articles. Consider the various outlets that send us pitches, and promote, our content. There are two reasons.

Pitching 68

Pitching Case Study Print Google 68

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. It will include reputation management, crisis management, brand enhancement and media relations. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. Seeing your byline next to an article in VentureBeat or AdAge is a great feeling.

Leadership 149

Leadership B2B Tools Conference 149

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. This can include product reviews, interviews, or features in food publications, both online and in print.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

MAY 4, 2017

Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. It may seem obvious, but study the publication you’re pitching, and read more than one issue. T his piece written for a 3D printing company , does just that. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Critical Mention

FEBRUARY 27, 2020

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Being fashionably late in world of social media just doesn’t work. What is the #1 thing you try to express to new clients when you bring them on board?

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

OCTOBER 25, 2022

Heightened customer reputation, improvements to retain customers, reorganizations.”. From print to digital. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”.

Communications 120

Communications Crisis Internal International 120

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Reputation management – more 24/7 than ever. 2017 PR Takeaways. 2017 PR Takeaways. Good news, bad news, fake news – it never stops. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Shift Communications

FEBRUARY 2, 2016

Older hats in the PR industry might struggle to distinguish between advertorial and native advertising, except for the fact that one belonged to the age of print, and the other belongs to that of digital. First and foremost, it’s a revenue issue for publishers, with print disappearing and digital ads failing to make up the shortfall.

Advertising 60

Advertising Advertising Print Pitching 60

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement. You can then start to fine-tune the route forward.

Community 90

Community How To Marketing Data 90

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

For your PR team to both burnish and protect your company reputation, you must have honest conversations about the good, the bad and the ugly. Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success.

Agency 136

Agency Meeting Print Course 136

Mindful Marketing

JUNE 22, 2015

Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. It’s bad enough that the PR industry already suffers from a tainted reputation when it comes to media relations skills. Purporting otherwise is going to keep the Bad Pitch Blog very busy.

Media Relations 50

Media Relations Measurement Report Media 50

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. As PR pros, our jobs revolve around content. We create and market our own content. copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. As PR pros, our jobs revolve around content. We create and market our own content. copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Sword and the Script

APRIL 22, 2017

His words were printed in a piece for The Daily Beast entitled Bad Writing Costs Businesses Billions : “Think about it. See these related posts: Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] . Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]. 2) Words matter in marketing strategies.

Writing 62

Writing B2B Analytics Reputation 62

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”.

Advertising 100

Advertising Advertising Television Radio 100

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. Cover photo by Jerry Silfwer ( Prints / Instagram ). How to train a spokesperson? Being a camera-shy introvert, I’ve got a profound respect for anyone prepared to step out into the spotlight. FOOTNOTES [ + ] FOOTNOTES.

Training 52

Training How To Video Corporate 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Every interaction, purchase, and share contributes to growing your brand’s reputation. People aren’t interested in constant sales pitches. Track your competitors and understand the sentiment in real-time from all media – print, online, broadcast, and social. Word spreads, and your brand gains traction among a wider audience.

Social Media 86

Social Media Media Mobile SEO 86

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 100

Marketing SEO Writing Engineering 100

Sword and the Script

AUGUST 1, 2017

Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. They’ll share stories from competitive publications and reporters, add commentary, and interview each other (it is especially common for print reporters to be interviewed broadcasts and podcasts). 1) Take a few minutes to get focused. .

Interviews 60

Interviews B2B Media Report 60

Sword and the Script

JUNE 14, 2016

Sure, we developed content and we wrote email marketing pitches and purchased ads. Anyone that has attended a physical conference can appreciate the cost of overhead in a facility, food, staff, printing, and even entertainment. These are investments in relationships, reputations, loyalty, brand cache and content.

Marketing 60

Marketing Conference Software B2B 60

Doctor Spin

MAY 21, 2021

See also How to write a PR pitch. If the organisation has an excellent reputation and does well, their jobs become much more manageable. These lists are highly relevant for classic business press pitches; new clients, new hires, new awards, new testimonials, new milestones, new contracts, innovations, new launches etc.

How To 52

How To Hotels Survey Employee 52

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100