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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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Major Differences Between a Career in PR and Marketing

5W PR

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Pitching story ideas to journalists to secure media coverage.

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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

One of your brand’s most valuable resources is your reputation. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. Media monitoring is a must-have for successful PR and communications professionals.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

However, media pitching and media relations to secure earned media still dominate the industry. It can be leveraged for lead generation, brand reputation, and loyalty building. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation.

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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded. Contact us to discuss your specific needs.