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What journalists need from PR pitches

Presspage

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Personalize your PR pitches.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Beyond PR

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

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Writing, Labels and Cohorts; Words Really Do Matter [UML]

Sword and the Script

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. It takes time for writing and filming — and a strong, informed point of view.

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Improve B2B PR With Better Bylines

ImPRessions - Crenshaw Communications

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Write for the audience.

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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Regional Foundation.