Leadership Pitching Print Reputation 
ImPRessions - Crenshaw Communications
APRIL 12, 2018
Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Seize the stage at conferences.
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2018
The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. Miller’s sales pitch to Silicon Valley execs, whom he views as “surprisingly unsophisticated” at using their own communications tools, seems to be that good will is a zero-sum game.
Newsfile
FEBRUARY 28, 2024
It helps organizations stay informed about their reputation, competitors, and industry trends. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.
Burrelles Fresh Ideas
SEPTEMBER 19, 2023
Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.
Sword and the Script
OCTOBER 25, 2022
The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Some CEOs and others in leadership positions shun the idea of media training. Lack of preparation for a media interview.
PRSay
JANUARY 8, 2019
As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Keep it ethical.
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