Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

AUGUST 26, 2016

Harsch explains that his goal is to contribute to the planet’s health by improving the public’s environmental understanding, and consequently environmental policies and procedures. So how do you impress this veteran when you send a pitch to his inbox? I prefer to receive pitches which relate directly to this energy focus.

Pitching 120

Pitching Agriculture Report Energy 120

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Cision

SEPTEMBER 23, 2016

How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them. I especially prefer story pitches where an end user of the technology (i.e. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome.

Technology 120

Technology Pitching Insurance Insurance 120

ImPRessions - Crenshaw Communications

MARCH 6, 2020

From daily email correspondence with clients to new business pitches, our team members put in the extra effort that helps us stand out as a top PR firm. Try a WFH policy. A modest policy like twice a month is a great way to dip your toe into a WFM policy. Free lunch on the boss. Organize a company lunch once a month.

Employee 156

Employee Policies Pitching Groups 156

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Competitive compensation, a comprehensive benefits package, 401(K), and a fantastic vacation policy. Perks include: -Flexible work-from-home policy. Diverse range of clients. Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

Wadds Inc.

APRIL 17, 2024

Our vision is to help frame policy that will contribute to the future of the UK economy and society. The deadline for pitch submissions is Friday, 17 May. We have an important, often unrecognised role in helping frame policy at an organisational and societal level. The project's working title is Renewal.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Landis PR

MARCH 4, 2024

An endorsement by a media outlet you trust adds credibility to policy issues also. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Targeting those audiences that influence your target customer can cut through the digital clutter.

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

PRSay

FEBRUARY 8, 2021

What is preventing us from looking for and pitching media on these stories year-round? To address that this pitching strategy may lack significance or longevity outside of that cultural observance link, we should be looking for and pitching media on other aspects of these stories.

Media 158

Media Policies System Pitching 158

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. They engage with stakeholders, develop advocacy campaigns, and manage issues related to public policy and government affairs.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Remote PR Jobs

SEPTEMBER 25, 2023

Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers. The same goes for dense jargon and abstract, blanket assertions. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

PR for Anyone

APRIL 28, 2020

Every aspect of the supply chain, service-based industries, restaurants, insurance, real estate, work from home policies, and many more. I have been pitching some things with my local media about working from home, since I’ve been doing it for ten years. Go and pitch that to the media. Do your homework.

Real Estate 130

Real Estate Media Insurance Insurance 130

PR for Anyone

JUNE 23, 2021

How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. Sharing her knowledge on trending story that was impacting many made it easy for the pitch to land in the media. Media outlet that was pitched: Great Day Washington , WUSA9 , Washington D.C.

Travel 130

Travel Television Insurance Insurance 130

Onclusive

JUNE 9, 2021

A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. Business impact of the communications, e.g. improved reputation, increased sales, change in policy, or improved social change.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Wadds Inc.

NOVEMBER 11, 2023

Transparent data management and security policies are required before the technology can be deployed in commercial applications. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor.

Report 119

Report Publicity Training Policies 119

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I try and imagine friends sitting around a table talking about a story they heard on the radio that made them think of someone that could learn or benefit from the message and ultimately sharing… so I tend to cast a wide range pitch net! Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Remote PR Jobs

JUNE 14, 2023

Still, they can provide a wide range of services, from creating press releases and pitching stories to journalists to managing social media accounts and monitoring coverage. This makes it easier to conduct short-term or one-off campaigns without having to invest in a long-term commitment.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. Does it have a written blogger outreach policy?

Policies 181

Policies Marketing Viral Pitching 181

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

MAY 25, 2021

In general, larger agencies have a more traditional work atmosphere and all that goes with it — a more formal hierarchy, multiple layers of management, and set policies about work hours. When considering a career in PR — or a pivot from another industry — size can matter.

Agency 361

Agency Mobile Meeting Sports 361

Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. One of them I had actually already been pitching. What is your policy in terms of disclosing the use of AI? Internally, our policy is if you used AI at all in your process, you need to tell your next-level editor about it. He and I had been corresponding.

Report 90

Report How To Ethics Nonprofit 90

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

PR for Anyone

APRIL 9, 2020

This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. If you have a business related to something that happens in the winter mainly, it's going to be hard to pitch that story in July. health, fitness, women, men, family, food, etc.)

Media 130

Media Television Exercises Newspapers 130

Deirdre Breakenridge

FEBRUARY 8, 2019

Leading the chat session that day will be our special guest and co-host, Rebecca Primis ( @RebeccaPrimis ), director of marketing at the State Policy Network (SPN). How has pitching media changed? ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “PR for Issues & Advocacy.”

Policies 157

Policies Community Twitter Blogging 157

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. Internal Communications. How do you know what’s working? Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Bianchi Biz Blog

AUGUST 21, 2023

What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant. The amount of completely irrelevant pitches I get in my email drives me insane. I try to be easy to work with :) Any pet peeves with PR people?

Meeting 72

Meeting Automotive Engineering Journalism 72

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62

System Google Policies Guidelines 62

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Approaching any one of them without understanding what they cover will ensure your pitch is ignored. Follow key reporters on social media, read the trades and learn the differences between contacts that cover breaking data breaches or ransomware attacks and those that cover IT security management policies or white hacks and research reports.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

JANUARY 14, 2016

Send Pitches Using a Media Database. Editorial calendars make planning campaigns and pitching easy. Avoid counteracting your long-term preparation by double checking pitching policies and requirements of the outlets or contacts you want to target. Mark down deadlines to prepare your own calendar with lead times.

Media 120

Media Pitching Policies Trends 120

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. One reason for the concern about earned media is the flabbergasting ratio of PR people to journalists. Last time I checked it was around 6 PRs for every journalist.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read.

Media Training 397

Media Training Crisis Communications Conference Training 397

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. With public affairs, the end goal is policy change…with brands, the end goal is improved brand recognition/visibility or confidence, which leads to increased sales.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Presspage

NOVEMBER 29, 2023

Because we also changed the underlying data structure, this also meant having to reconsider a lot of workflows while always keeping our strict data privacy policy in mind. We wanted to tackle the issue of having to do double work in different local teams. Be able to support and track more engagement with journalists.

System 78

System Software Technology Privacy 78

Cision

FEBRUARY 11, 2016

Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. The streaming media company first announced its extensive parental leave policy last summer. Want inspiration? Conclusion.

How To 120

How To Media Employee Policies 120