Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

PR for Anyone

JUNE 23, 2021

How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. Sharing her knowledge on trending story that was impacting many made it easy for the pitch to land in the media. Media outlet that was pitched: Great Day Washington , WUSA9 , Washington D.C.

Travel 130

Travel Television Insurance Insurance 130

Wadds Inc.

NOVEMBER 11, 2023

Transparent data management and security policies are required before the technology can be deployed in commercial applications. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor.

Report 119

Report Publicity Training Policies 119

Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. I’ve done 170-plus interviews and it’s the first one like this I’ve heard. One of them I had actually already been pitching. We had already scheduled an interview, and he had already seen it directly from me. Thank you for sharing it.

Report 91

Report How To Ethics Nonprofit 91

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 106

Interviews Publicity Technology Social Media 106

ImPRessions - Crenshaw Communications

JUNE 13, 2017

With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

Bianchi Biz Blog

AUGUST 17, 2023

Being Lazy with List Prep Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. While buried in a deluge of pre-show CES pitches, a journalist’s response to you might not be immediate.

Automotive 78

Automotive Mobile Technology Resources 78

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews.

Communications 106

Communications How To Banking Government 106

Bianchi Biz Blog

FEBRUARY 20, 2023

Anything to do with car technology and at the moment I’m focusing on subjects such as software-defined vehicles, autonomy, electronic architectures, EVs and issues surrounding them, such as charging, ownership, policy and infrastructure. What advice do you have for PR people that want to pitch you? I also review new vehicles.

Automotive 86

Automotive Meeting Media Mobile 86

OnePitch

SEPTEMBER 27, 2022

During the episode, Mia talks about deceptive subject lines, pitches she receives from The Verge tip line, a recent scoop about Etsy sellers, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:02:47] I get a lot of pitches.

Pitching 80

Pitching Writing Interviews Policies 80

Bianchi Biz Blog

AUGUST 21, 2023

What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant. The amount of completely irrelevant pitches I get in my email drives me insane. I try to be easy to work with :) Any pet peeves with PR people?

Meeting 74

Meeting Automotive Engineering Journalism 74

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. With public affairs, the end goal is policy change…with brands, the end goal is improved brand recognition/visibility or confidence, which leads to increased sales.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. This can include everything from reaching out to reporters to fix errors in a story to arranging an interview with a CEO or other company spokesperson to set the record straight.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

AUGUST 8, 2023

It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Anyone that helps marketing with interviews, content, press, or in this case, a case study, gets a $100 gift card. Can you create a company policy to incent AEs or CSMs to provide case studies?

Case Study 132

Case Study Study Company B2B 132

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. That kind of PR pitching reveals a shot-gun approach. And I gather lots of opinions about business and public policy on Facebook, reading what friends are posting.". Paul Pioneer Press , the weekly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Flack's Revenge

MARCH 8, 2022

And what about the blowback from poor tech design, policies, data and security vulnerabilities? “ Guest host Julia Galef interviewed Tetlock as Ezra was on paternity leave. Why is it so important to make accurate predictions in tech, and for PR to try to guess correctly too? Just think about it.

Technology 156

Technology Comparison System Enterprise 156

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

They’re useful for story pitching, new product research, and new perspectives from industry leaders. In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches. Crunchbase.

Blogging 136

Blogging B2B Technology Pitching 136

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. What are the biggest pitching mistakes brands make? Talk to them even when you’re not trying to pitch them. That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Even if your new SaaS platform is the coolest and most disruptive tech ever, it’s not wise to focus solely on its features and benefits, and it’s worse if the pitch is drowning in jargon or technical terms. This is part of relationship-building, but it’s worth noting on its own. What persistent problem does it solve?

B2B 232

B2B Agency Energy Media Relations 232

Bianchi Biz Blog

OCTOBER 5, 2020

Specifically, I’m interested in how the combination of technology, economics, policy and design within cities can work for or against its citizens. What advice do you have for PR people who want to pitch you? If they did, I think they would be far more mindful of who they pitch. But that’s not my job.

Transportation 92

Transportation Meeting Report Media 92

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. A simple way to do this is to request an interview for a corporate blog.

B2B 60

B2B Blogging How To Media 60

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch.

Media Relations 60

Media Relations Media Pitching Writing 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Experience counts, as do other variables like the economic environment, the competitive set (or lack of it) and the founder(s). Embrace competition.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

5W PR

DECEMBER 18, 2018

Authenticity…” Read the full interview below! That could involve self-reflection about some of their policies, internal complaints on employee conduct, or the right person to speak publicly on a given topic. This will continue to be a challenge beyond 2020, but expect a fever pitch in the days ahead.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. patients) and industry trends (e.g.

Conference 80

Conference Healthcare Marketing Crisis 80

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio.

Real Estate 290

Real Estate Skype Radio Pitching 290

The Hoffman Agency

APRIL 11, 2017

I remember one of the questions I got during my job interview was whether I’d be able to cope with industries that were outside of my norm. I hadn’t been actively involved in the pitching process and so became, effectively, the last person introduced. It’s a skill that’s highly useable, if you think about it.

Writing 28

Writing Policies Interviews Agency 28

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions.

Conference 36

Conference Journalism Web Comparison 36

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

PRSay

SEPTEMBER 2, 2016

Whether it’s to tweak your pitch. We need to get that message out. It’s not for everybody. I think we’re very clear. What is one piece of advice you would give to PR pros? Don’t take no for an answer. Just because someone may not like your idea, use it as constructive criticism. Use it as an opportunity. Whether it’s to look at another angle.

Sports 68

Sports Education Construction Television 68

Shift Communications

APRIL 20, 2018

He stressed that while most people think a lobbyist strictly influences laws or policies to benefit a company or organization, the role entails much more. Quite frankly, the best way to form a relationship with a journalist is to make sure he or she is relevant to your pitch, always serve up a good idea and always meet a promised deadline.

B2B 68

B2B Pitching Policies Resources 68

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 200

Writing Communications Marketing B2B 200

Shift Communications

MARCH 22, 2016

In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. These groups created quality panels and presentations that provided attendees with information – not just sales pitches. . SHIFTxSW part 3: Sights from those battle lines.

Privacy 60

Privacy Hotels Film Data 60