Ronn Torossian

MAY 10, 2023

AI privacy issues are on the rise as AI technology becomes more common in our daily lives. Facial recognition systems, personal assistants, and automated customer service are only a few examples of how AI is enhancing our lives. However, these advancements bring up concerns about data privacy and security.

Privacy 195

Privacy Customer Service System Technology 195

Onclusive

DECEMBER 7, 2023

Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade? Our broadcast monitoring service covers not only TV but Radio and podcasts as well. Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage?

Radio 195

Radio Video Internal International 195

Onclusive

DECEMBER 7, 2023

Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade? Our broadcast monitoring service covers not only TV but Radio and podcasts as well. Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage?

Radio 195

Radio Video Internal International 195

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. Our agency largely focuses on an ecosystem of high-growth technology clients for whom PR IS marketing. So, what does independent status mean today?

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

APRIL 18, 2023

That’s why some reputation management firms offer PR services and PR agencies often address reputation management. As a B2B tech PR firm with an understanding of how to use strategic public relations to impact brand positioning, our team frequently examines the intersection between PR and reputation management.

Reputation 333

Reputation Crisis Customer Service B2B 333

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

An underrated aspect of our role as PR professionals is to think about how a client’s brand is perceived not only to the writers we contact, but also their audiences. If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. Go narrow, but go deep.

B2B 366

B2B Media Pitching Leadership 366

PRSay

DECEMBER 7, 2023

For communicators, here are some takeaways from our report “ Next-Gen Journalists: Navigating Misinformation, AI & The Future of Journalism.” Our survey suggest that young journalists and journalism students consider diversity, equity and inclusion a priority in their field.

Journalism 188

Journalism Real Estate Survey Report 188

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars.

Industry 221

Industry Crisis Management Measurement Data 221

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. For more on how PR turns prospects into customers , see our earlier post. In many cases they support a path to a market leadership position.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Clients pay us for our recommendations, so we do everyone a service when we share them. . In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Our job is to educate them in advance about what media need and want. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Business Wire

FEBRUARY 17, 2021

Our unique position between media and organizations has provided us an insider look at industry’s needs and challenges, providing an opportunity to build innovative delivery services with ease-of-use and ROI in mind. For nearly 60 years, Business Wire has been an integral player in the newswire space.

Blogging 293

Blogging Publicity Media 293

Reputation Us

OCTOBER 16, 2023

Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. Power and Associates have long been regarded as the gold standard for unbiased product and service evaluations. The Big Players Consumer Reports and J.D.

Reputation 167

Reputation Consumer Report Ethics 167

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. ” Here are some classic responses: “Our people set us apart. ” “Our products are very high quality. ” “We offer great customer service/value/reliability.” Get personal.

How To 310

How To Transportation Software Employee 310

Newsfile

FEBRUARY 28, 2024

Our clients’ experiences paint the clearest picture of the unmatched service and innovative solutions we provide. Let’s explore these first-hand accounts and uncover the essence of our PR and IR success stories. At Newsfile, we strive to provide easy and efficient service. Raffi Elmajian, Blue Star Gold Corp.

Energy 59

Energy Customer Service Tools Corporate 59

PRSay

MAY 27, 2022

May is Military Appreciation Month and an opportunity to recognize those who have given a portion of their lives to defend our freedoms. You have likely heard about the rigors our military and veterans face, including moral injury from the travesty of war or service in difficult times. Pedene, APR, Fellow PRSA , is a former U.S.

Public Affairs 164

Public Affairs Case Study Community Leadership 164

ImPRessions - Crenshaw Communications

APRIL 4, 2023

Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. They’re also important trends for any retail PR strategy.

Retail 310

Retail Technology Mobile Consumer 310

The Proactive Report

NOVEMBER 3, 2022

While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer.

Digital PR 246

Digital PR Reputation Employee Energy 246

Reputation Us

APRIL 15, 2024

See our first article in this series on the financial benefits of managing your reputation. The company’s 2023 loyalty statistics overview show that, beyond simple transactions, loyal customers form emotional connections with brands and become advocates who champion their favorite products or services to friends, family and acquaintances.

Reputation 78

Reputation Financial Consumer Survey 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities.

Brand 323

Brand Branding eBook Advertising 323

PRSay

SEPTEMBER 19, 2023

The Navy’s collaboration with Yeoman 2 nd Class Joshua Kelley was part of its Digital Ambassador Program, an effort to spotlight service members with popular social media accounts who the Navy deems as positive representatives. Otherwise, we enter influencer partnerships at our peril.

Communications 178

Communications Ethics Public Affairs Social Media 178

PR for Anyone

JUNE 20, 2023

Kristina is the president and CEO of Reston Limousine and Travel Service, Washington’s largest luxury transportation provider. Not one to back down from a challenge, Kristina Bouweiri knows exactly what it’s like to be the only female to get a seat at the table. But just like the rest of us, she didn’t start at the top. Find us on

Transportation 246

Transportation Industry Nonprofit LinkedIn 246

Flack's Revenge

MARCH 24, 2023

. “We have a sponsorship of a Formula One team and periodically donate that sponsorship to a nonprofit, putting their logo on the car instead of ours. ” “With our CAB, we’re building deep relationships and eventually building expectations around doing press.” 2 recession-proof business by Forbes.

B2B 240

B2B Nonprofit Small Business SEO 240

PR for Anyone

DECEMBER 5, 2023

Although she’s not quite 50 like our other guests, her incredible story is worth sharing. She emphasizes the eco-friendly, scent-free, and travel-friendly aspects of their products, aiming to offer convenience through various layers of services, retail, and innovative solutions.

Industry 130

Industry Travel Education Employee 130

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We’re counselors to our clients. And it’s true that many PR firms have reprioritized their service offerings. It’s time-consuming, and time is the basis for our compensation in most cases. The most valuable services are those we do well. We’ve embraced the PESO model of content. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2022

Just ahead of the Thanksgiving holiday, the software-as-a-service sponsorship analytics platform announced a $35 million dollar investment to build out its database of brand sponsorships. That’s where Sponsor United comes in.

Sports 156

Sports Software Analytics Data 156

5W PR

MAY 24, 2023

Founded in 2003, 5WPR has been providing incredible PR services in the market. For more than two decades, we’ve managed to establish our award-winning team as one of the best in New York’s PR industry and, eventually, all over the world. We couldn’t have done it without our amazing team!

Industry 88

Industry Enterprise Fashion Financial 88

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Sign up for our webinar. when you sign up for our webinar. Focus on your reader’s wants and needs first, then follow up with your organization and its products, services and ideas. Lead with the benefits.

Case Study 192

Case Study Training Writing Storytelling 192

Sword and the Script

APRIL 2, 2024

However, I thought the HARO news was worth delving into again since the service is being shuttered today – according to an email that was sent to subscribers at the end of March. When I arrived, all the angry reporter calls that used to our support line were re-routed to me. It’s a bit of an eclectic mix of announcements this month.

Reddit 176

Reddit Software B2B Technology 176

Stern + Associates

AUGUST 8, 2023

When it comes to designing and executing communications strategies for professional services firms, we have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure clients’ key messages repeatedly reach their targeted audiences.

Conference 91

Conference Media Relations Strategy Financial 91

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. VA also chose to offer most outpatient care through telehealth services. Our internal communications team provided communications support for our facilities across the country.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

5W PR

MARCH 25, 2024

Learn more about the best techniques and strategies involving TikTok marketing today with the help of our team at 5W Digital (HOW). A full-service PR firm in NYC, 5W is renowned for its innovative programs that interact with companies, concerns, and concepts. Get in touch with us! We are thrilled to be part of your next project.

Agency 88

Agency Marketing Advertising Advertising 88

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. One noted they were unable to provide media monitoring services for clients as a result of the outage.

Software 126

Software B2B Pitching Data 126

The Stalwart Blog

AUGUST 17, 2023

Thanks to The Washington Post for telling the full story of our client Maui Snorkeling ‘s charitable efforts after the fires. The post PR Security Service in Washington Post appeared first on PR Security Service. I was honored to help get the word out for this company.

Social Media 78

Social Media Company Media Blogging 78

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. With Susan now retired, here she reveals the intangible qualities essential to client service that keep Stern Strategy Group forward-thinking in a world changing at lightning speed. What made you start your own firm?

Groups 104

Groups Employee Strategy Ethics 104

PRSay

AUGUST 5, 2020

We must be smart and intuitive in how we answer that question since this is a particularly challenging time for boutique PR firms and sole practitioners who work with small-to-midsize companies that must sell their goods and services daily or face the threat of going out of business. But that would be lazy. Consider the value.

Product Launch 196

Product Launch Pitching Meeting Conference 196

Axia PR

MARCH 9, 2021

Learn how human motivation impacts sales and how you can leverage it with our guest Darryl Salerno of Second Quadrant Solutions. Guest: Our episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions.

Training 173

Training Company Marketing 173

Critical Mention

NOVEMBER 17, 2021

NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. “We’re thrilled to partner with Podchaser to elevate our podcast monitoring service and further expand our Earned Media Suite.”

Analytics 126

Analytics Radio Television Measurement 126