Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 99

Media Nonprofit Pitching Analytics 99

Business Wire

FEBRUARY 3, 2020

Today’s news distribution landscape has made media outreach more challenging than ever. Email, news feeds, voicemail, snail mail—there are millions of communications delivered every day that are instantly deleted or disregarded without a second thought. PR professionals have adapted to this new reality in various ways.

Report 319

Report Brand Branding Communications 319

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. For many, the answer is something like “increase visibility” or ”promote our new product.” It involves media relationships that grow out of working in a specific industry or beat. Most businesses are aware of that, and they prepare accordingly.

Agency 234

Agency Energy Resources Internal 234

Onclusive

JANUARY 22, 2020

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . Sentiment scores are delivered in real-time through Onclusive’s media monitoring and analytics platform. Why is sentiment analysis important for PR teams?

Analysis 376

Analysis Measurement Engineering Analytics 376

PRSay

DECEMBER 20, 2023

When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. Our primary objective is to secure at least 10 earned placements and 300,000 impressions in trade media by Dec.

Publicity 177

Publicity Case Study Ethics Study 177

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. However, the integration process can be challenging. Director, Global Corporate Communications, Mimecast. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions.

Conference 304

Conference B2B Content Marketing Case Study 304

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Over the last decade, Onclusive has built and maintained the largest earned media database in the business.

Reputation 307

Reputation Analytics Corporate Government 307

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this! “By

Consumer 195

Consumer Publicity Media Analysis 195

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. Young companies need to find ways to earn endorsements from a reputable third-party. Drive differentiation – or establish a new category.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

APRIL 2, 2024

However, I thought the HARO news was worth delving into again since the service is being shuttered today – according to an email that was sent to subscribers at the end of March. Sword and the Script Media can help with B2B marketing, PR and social media. You must create a new account at connectively.us Click To Tweet 2.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Working in PR, you hear stories about challenging clients, but they are rare. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Media moves on Twitter. An updated and current media list is a PR person’s best friend.

Agency 310

Agency B2B B2C Pitching 310

The Hoyt Organization

JULY 20, 2023

New media has become increasingly popular, availing more channels for PR digital strategists. However, the availability of these channels has yet to make getting earned media placements easier for PR professionals.

How To 77

How To Media Survey Brand 77

Onclusive

JANUARY 6, 2020

One of my key takeaways from Mathew Dixon’s book The Challenger Sale was that the best salespeople show up with credible, new information for their prospects. Then, they challenge and expand their prospects’ thinking about those needs and wants, often in a way that aligns with what they are selling. Think about it.

Advertising 195

Advertising Advertising Marketing How To 195

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. According to the Cision State of the Media Report , 59% of U.S. Here’s why: 1. Credibility is paramount.

Mobile 100

Mobile SEO Reputation Web 100

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for. So what’s the solution?

Measurement 225

Measurement Tools eBook Analytics 225

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate. Beyond the media relations role, an objective view of the organization will help identify vulnerabilities, opportunities, and new strategies to build a leadership positioning.

Leadership 182

Leadership Reputation Internal International 182

Onclusive

FEBRUARY 28, 2022

As data science specialists for communications, in our new blog series on “Demystifying PR Measurement” we’d like to offer best practices and frameworks for setting communications goals, success metrics and processes that you can use even if you’re just starting out. What keeps them up at night?

Measurement 368

Measurement Guidelines Data Education 368

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. Editorial teams run hot and lean.

Pitching 124

Pitching Media Print Social Media 124

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

A PR relationship may be challenging for brands to manage if they expect to take a hands-off approach and still be successful. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. In media relations, timing is everything.

Agency 310

Agency Measurement Meeting Reputation 310

Sword and the Script

AUGUST 1, 2022

“The challenge will be in properly allocating long-term headcount and budget – how long will these needs be amplified? Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Top three comms challenges. Owned media is the top area of emphasis. It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

Stephen Waddington

JANUARY 9, 2022

WaddsCon is back for a new season. We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. Training and development has also been challenging. Exploring ways to use owned media to land press coverage. We’re looking for newshounds to share their tips.

Media Relations 132

Media Relations Media Case Study Storytelling 132

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. PR-generated content offers a depth that helps educate customers about a complex product or a new category. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. According to the Cision State of the Media Report 59 percent of U.S.

Mobile 244

Mobile SEO Web Journalism 244

PRSay

OCTOBER 10, 2022

While Americans are trying to put the pandemic in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge. And on a daily basis, we are bombarded with — let’s just say it — bad news all around, from new health threats to economic instability and grim news from abroad.

Consumer 166

Consumer Brand Branding Marketing 166

The Hoyt Organization

DECEMBER 8, 2023

As a result, life science companies find it challenging to cut through the noise and reach their target audience, differentiate themselves, and keep up with the rapid pace of innovation in this field. You can use them to share product development news and other news as they happen, keeping your audience informed and sparking conversations.

Leadership 52

Leadership Social Media Reputation Brand 52

Cision

NOVEMBER 8, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. Of course not.

Video 0

Video Marketing Media Measurement 0

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. That requires thoughtful attention and a strong sense of how media work. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges.

Media 333

Media Pitching Report B2B 333

Shift Communications

MARCH 15, 2022

About a month ago, The New York Times made a lot of hay when they purchased Wordle. What does this have to do with your earned media strategy? Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report.

Strategy 103

Strategy Media Journalism Banking 103

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Travel media reported on hotels decorated in the style of Barbie. and Mattel for the 2023 “Barbie” movie.

Film 129

Film Marketing Sports Hotels 129

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

” Earned media doesn’t work as consistently as email marketing or paid media. The blurring of lines between earned media, paid, shared, and owned media has greatly amplified PR’s reach. This kind of organic brand awareness is particularly valuable for new companies or challenger brands.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. They often break news before anyone else. Wired: Threat Level.

Enterprise 296

Enterprise Trends Journalism Resources 296