Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. We can help!

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Communications Conversations

OCTOBER 9, 2017

Would you post even 1-2 posts a week about your organization’s recent participation at a trade show? In that moment, you want ALL your employees talking about this via social media. They may be proud of working for your company, but that doesn’t mean they want to talk about it on social 2-3 times per week.

Social Media 60

Social Media Employee Trade Shows Media 60

Bianchi Biz Blog

FEBRUARY 22, 2024

Traditional and digital media relations environments are seeing it, too. Earning media coverage in credible media outlets can be a powerful way to receive objective, third-party endorsement of your company, while also increasing your company’s rankings in search engines. We can reach our customers via social media.

Automotive 65

Automotive Technology SEO Engineering 65

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Familiarize yourself with the journalist you are pitching to by finding out what they typically cover, reading their past articles and following them on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. Sharing favorite sessions on social media is another worthwhile way to engage with fellow attendees and network with VIP speakers.

Conference 310

Conference Trade Shows Technology Video 310

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. There’s never been a better time to get very good at social media. Shifting to influencer engagement can create some of the same organic communication and connection that happens at conferences and trade shows.

Trade Shows 88

Trade Shows Conference System Social Media 88

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

JUNE 29, 2023

CTA also offers a number of hospitality suites, exhibit suites and meeting rooms outside of the main show floor. These options allow your company to conduct meetings or media interviews in a private and distraction free location.

Mobile 75

Mobile Technology Automotive Trade Shows 75

5W PR

FEBRUARY 22, 2023

The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 88

Strategy Product Launch Brand Branding 88

Karwoski & Courage

MARCH 23, 2018

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

Trade Shows 69

Trade Shows Conference Social Media Publicity 69

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. Which channels should smart B2B marketers prioritize during this economic crisis – social media, online video, email? We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. I applaud all that.

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

DECEMBER 18, 2019

The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 133

Strategy Marketing Trade Shows Video 133

Landis PR

FEBRUARY 7, 2022

Use snippets for organic social media posts and copy for PPC ads. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Trade media relations is a building block – not the end game. Writing a white paper? Lots of swag?

B2B 52

B2B Communications Trade Shows YouTube 52

PR Fuel

JULY 14, 2021

With these tips, you can gain the media attention your brand deserves. For example, you might want to announce an upcoming trade show or conference. Then, start developing a media list. Social media influencers. Radio shows. Not sure where to start? Get started with these nine easy tips today.

Writing 88

Writing How To Media Guidelines 88

Deirdre Breakenridge

NOVEMBER 3, 2016

For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? Stacy is Hootsuite Social Media Certified and is the co-founding Vice President of Stockton’s Chapter of PRSSA.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. Blended media. Additional duties.

Communications 120

Communications Crisis Internal International 120

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Attract New Audiences with a Social Media Spell.

Trade Shows 72

Trade Shows Video Writing Conference 72

Polaris

DECEMBER 30, 2014

With so many visual social media platforms to choose from, and with limited resources to go around, choosing between Pinterest and Instagram for your brand can be challenging. Have a conference, trade show, or other special event to promote? If you need help getting started with social media, get in touch.

Pinterest 196

Pinterest Instagram Brand Branding 196

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Creating opportunities for customers to know, like and trust you on personal level is handy to have when you ask for a B2B media reference. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Liam Rawson , Account Director & Media Strategist, gives some hints, tips and learnings.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. This is where the savvy PR team comes in.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Polaris

DECEMBER 9, 2014

even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). When used with an opt-in list and following other best practices, email marketing is powerful—a kind of social media platform on steroids. Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. This is especially true in this era of news breaking every second, where the wrong move on social media could have a dire impact. It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% and for B2B Services it was 11.0%.

Survey 96

Survey B2B Marketing Trade Shows 96

Konnect Agency

AUGUST 2, 2022

A PR agency can assist with crafting this valuable content, building relationships with key media in the industry space and more. They can also help repurpose content to be leveraged across social media platforms, speaking engagements, and additional valuable press coverage. Driving Valuable Content Through Media Coverage.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Beyond the show floor, CTA offers a variety of hospitality suites, exhibit suites and meeting rooms.

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

DECEMBER 2, 2021

During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Media coverage in trusted publications that have established, engaged audiences can help you to build your own audience and drive traffic to your website. Will your company come to the top of those searches?

Automotive 68

Automotive Technology Engineering Trade Shows 68

Cision

OCTOBER 20, 2015

Journalists attend the same conferences and trade shows as you. Follow them on social media and comment on and share their content. Want more tips for pitching journalists? Check out the free “PR Starter Kit” to brush up on your basic PR skills! This will also help you find that common ground.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

PR 20/20

MARCH 2, 2023

Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on social media. Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. Connect with key influencers. Reengage with top visitors.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Search engine guru Danny Sullivan wrote a great piece on Medium about the benefits of bootstrapping a tech media operation. First, GigaOm was not just another tech media operation. I disagree.

B2B 120

B2B Trade Shows Enterprise Banking 120

Communications Conversations

DECEMBER 13, 2018

They trust and admire the media. The other generation gets news from all over–friends, social media, online. Less reliance on tactics like trade show marketing and staffing – and more experimentation with virtual reality, AR and other more experiential marketing. They read the newspaper.

Communications 106

Communications Newspapers Trade Shows Sports 106

Garrett Public Relations

FEBRUARY 12, 2020

They’ve done little or no content marketing, social media or […]. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly.

Company 98

Company Marketing Mobile Content Marketing 98

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. The Importance of Hustling During the Show.

Trade Shows 83

Trade Shows B2B Conference Marketing 83