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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. Now the privacy zombies are coming faster and more frequently.

Privacy 434
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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. Media attitudes have hardened, too. My, how things turn. Focus on the future. .

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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

The “panel based” approach to inferring earned media exposure is statistically invalid and vastly limits the insights which can be used for reporting and optimization. In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. How does this impact earned media attribution solutions?

Media 273
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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

This “panel based” approach to attribution uses third-party data from providers like Jumpshot to infer earned media exposure. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. How does this impact earned media attribution solutions?

Media 221
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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

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