Stephen Waddington

AUGUST 13, 2019

In the public relations sector AI is transforming media and workflow. The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. A new report AI: Ethics into Practice (opens as a PDF) published by the CBI shows that AI will impact almost all sectors of the economy by 2021.

Internal 84

Internal International Ethics Communications 84

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

Advertising 322

Advertising Advertising Privacy Television 322

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course.

Privacy 149

Privacy Technology B2B Data 149

Stephen Waddington

NOVEMBER 27, 2020

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

PRSay

MAY 15, 2019

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. And they’re thinking globally: how to attract foreign investment as East Asia shifts from a manufacturing economy to one that’s information and technology based; how to convey the vision and values of foreign companies planning to list on U.S.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 124

Communications Crisis Internal International 124

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive. Earlier this month The Wall St. Earlier this month The Wall St. Changing strategy?

Privacy 174

Privacy Data Government Journalism 174

Stephen Waddington

FEBRUARY 24, 2020

ICCO is working with the Council of Europe to shape European policy around digital media and misinformation. It’s an international organisation created to uphold human rights, democracy and rule of law in Europe, comprised of 47 member states. I caught up with Deputy Rob Morbin to find out more.

Government 78

Government Policies Ethics Media 78

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course.

Privacy 120

Privacy Technology B2B Data 120

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Instead we advocate taking a thoughtful look at all media inquiries to determine if they advance a company’s goals. When to “Just Say No” to a Media Request. When the story direction is questionable. .

Interviews 160

Interviews Media Local Privacy 160

Newsfile

FEBRUARY 27, 2024

By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. These global giants have immense reach and help propel your press release onto the international stage. In addition, thousands of investors, analysts, and media worldwide access these screens.

Financial 52

Financial Media Analytics Data 52

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media?

Marketing 244

Marketing Facebook Social Media Community 244

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

5W PR

NOVEMBER 7, 2019

Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy. Because of this, the social media giant has attempted to change its tune. It’s made promises surrounding the consumer data privacy debate.

Advertising 68

Advertising Advertising Privacy Facebook 68

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Critical Mention

JUNE 24, 2018

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this. Of course, my day also includes catching up with my social media friends. SCHEDULE A DEMO.

Storytelling 106

Storytelling Technology Course Privacy 106

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. With mobile technology comes engagement.

Communications 60

Communications Insurance Insurance Privacy 60

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. SM: I look at our challenges in two ways: internal and external.

Marketing 79

Marketing Data Wireless Industry 79

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings.

B2B 60

B2B Leadership Crisis Communications Technology 60

Sword and the Script

OCTOBER 13, 2018

From the outside looking in, it sure seems like a long internal political battle, because Google+ didn’t die suddenly, instead, Google let it suffer from a slow decay , picking through its parts for recycling which kept some people guessing. Long List of Abandoned Projects.

Google 73

Google Privacy YouTube Data 73

Scott Public Relations

SEPTEMBER 26, 2018

Patients need to know what telehealth can and can’t do, how their privacy is protected, and when telehealth can complement or substitute for in-person care. Providers need access to evidence-based research on the best practices for telehealth technology.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Stephen Waddington

MAY 8, 2018

2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. Instead, where appropriate, technology is already empowering online consultations and self-care in the home. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. As it is with the newsroom, it’s easy to add rich media – embedded social posts, images, or video – to a pitch. Prezly does not provide a media database – that is a ready-made list of media contacts. 5) Prezly bakes in GDPR compliance.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! Internal culture is becoming part of a brand’s identity. The build-up of mistrust.

Privacy 82

Privacy Brand Branding YouTube 82

Cision

MAY 18, 2017

The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. The same goes for those mentioning your company name: “People have lots of different reasons for talking about a business on social media.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. Meanwhile, 84 percent say A.I.

Creativity 78

Creativity Study Survey Advertising 78

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. The challenge for most organizations will be selling the value of big data internally, as it’s costly to fund the tools and people required to be successful. Related Posts: The State of the News Media 2015 Why Do I Attend SXSW?

Trends 56

Trends Big Data Mobile Conference 56