5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. There’s never been a better time to get very good at social media. Shifting to influencer engagement can create some of the same organic communication and connection that happens at conferences and trade shows.

Trade Shows 88

Trade Shows Conference System Social Media 88

Bianchi Biz Blog

FEBRUARY 22, 2024

Traditional and digital media relations environments are seeing it, too. Earning media coverage in credible media outlets can be a powerful way to receive objective, third-party endorsement of your company, while also increasing your company’s rankings in search engines. We can reach our customers via social media.

Automotive 65

Automotive Technology SEO Engineering 65

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Liam Rawson , Account Director & Media Strategist, gives some hints, tips and learnings. Understand what your goals are for attending.

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Trade Shows Meeting LinkedIn Big Data 36

Deirdre Breakenridge

NOVEMBER 3, 2016

For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? Stacy is a member of the Meeting Professionals International Greater New York Chapter and serves as the Digital Chair. Is PR Right for me?”

Trade Shows 150

Trade Shows Community Social Media Resources 150

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Beyond the show floor, CTA offers a variety of hospitality suites, exhibit suites and meeting rooms.

Technology 87

Technology Automotive Trade Shows Hotels 87

Cision

OCTOBER 20, 2015

But it always amazes me how much can happen after meeting someone for a few minutes. If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Where to Meet Journalists. Journalists attend the same conferences and trade shows as you. Ask questions.

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Trade Shows Pitching Conference Meeting 120

PR Fuel

JULY 14, 2021

With these tips, you can gain the media attention your brand deserves. For example, you might want to announce an upcoming trade show or conference. Then, start developing a media list. Social media influencers. Radio shows. Not sure where to start? Get started with these nine easy tips today.

Writing 73

Writing How To Media Guidelines 73

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Creating opportunities for customers to know, like and trust you on personal level is handy to have when you ask for a B2B media reference. 4) Personal social media engagement.

B2B 78

B2B Media eBook Interviews 78

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. Blended media. Additional duties.

Communications 126

Communications Crisis Internal International 126

Polaris

DECEMBER 9, 2014

even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). When used with an opt-in list and following other best practices, email marketing is powerful—a kind of social media platform on steroids. Email marketing clearly deserves to be near the top of the list. I certainly was.

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B2C Content Marketing Study Trends 194

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. It is the members-only social media drop-in audio app.

Marketing 52

Marketing Instagram Facebook Consumer 52

Solo PR Pro

NOVEMBER 6, 2018

Set up a kick-off meeting to officially launch the engagement. This meeting should include your primary contact and other key stakeholders. Use the first meeting to set expectations and outline the information you need to work. Meeting schedule. How often will you meet with the client? Set expectations.

How To 49

How To Trade Shows Meeting Product Launch 49

Bianchi Biz Blog

DECEMBER 2, 2021

During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Media coverage in trusted publications that have established, engaged audiences can help you to build your own audience and drive traffic to your website. Will your company come to the top of those searches?

Automotive 68

Automotive Technology Engineering Trade Shows 68

Mark My Words

SEPTEMBER 21, 2018

Not only that, it smartly taps into the power of the second screen as the traditional audience attention turns away from television and moves toward mobile devices and social media who chat about the content they are watching. from TV and press to direct mail and social networks?—?from Or the lack of it. the ‘Omnichannel’.

Trade Shows 60

Trade Shows Mobile Television Fashion 60

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Are you thinking about social media? Failing to target the right media. Better start pitching EARLY, say in July.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. The Importance of Hustling During the Show.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Social media – video is the content format of choice. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business?

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Video Mobile Trade Shows YouTube 100

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 20% social media. 20% social media. According to the survey, the most valuable techniques for nurturing leads are: 65% say in-person meetings.

B2B 64

B2B Report Marketing Survey 64

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. This post provides metrics to track, but better yet presents them in a framework you can adapt to meet the needs of your organization. 6) 4 Big Media Trends that have Upended PR and Marketing.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms.

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Airlines Exercises Fashion Print 120

Sword and the Script

FEBRUARY 14, 2017

While it’s always good to meet new people, the foundation of a community is returning visitors. Social media has tempered RSS but it is still an important way to make content available. Email is the original owned media platform and still the first and only killer app. RSS subscriptions.

B2B 68

B2B Measurement Blogging Community 68

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Bring PR to the show.

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Conference Trade Shows How To B2B 95

Cision

APRIL 20, 2016

Social Media. Today’s reporters are social savvy, so the ones you want to reach may be active on Twitter, Facebook or LinkedIn (or all of these). Keep an eye out because they’ll often tap their social networks for quotes , so if you’re in their network, you’ll get that rare access. TweetChats.

Report 120

Report Pitching Trade Shows Newspapers 120

Rock the Status Quo

MAY 18, 2015

If you spread out the work, it can be helpful to schedule the time and task just like you would for a meeting. Look for industry conferences, trade shows and associations. For example, if you have are doing PR for social media mentions software, then looking just within the marketing and social media industries is limiting.

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Publicity Trade Shows Google Twitter 100

Konnect Agency

JANUARY 7, 2022

While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete. How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI.

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Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete. How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI.

Agency 52

Agency Marketing Media Trade Shows 52

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. 6,517 media members from 79 countries.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. David Wills, Senior Vice President, Media Profile , Toronto, Canada. “I

Trends 52

Trends Trade Shows Agency Communications 52

Solo PR Pro

JUNE 21, 2016

Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry. You can also network in person by attending conferences or trade shows. Deepen those connections with a phone call or video chat.

Local 41

Local How To Skype Trade Shows 41

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. Cision spent the last few days at PRSA International Conference 2016 giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™. So how do you make the most of your experience?

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Conference How To Trade Shows Twitter 40

ReimaginePR

SEPTEMBER 5, 2016

” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. Direct Your Social Media Audiences to Your Blog. You can tease your content on a social media post, and then link back your blog. Use a Human Voice. Conversational tone for the win!

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

Brad Marley | Yelram Media. Meeting buyers where they congregate. Are you active on social media (at least the top one or two platforms where your audience spends time)? With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”.

Marketing 174

Marketing Employee Content Marketing Training 174