Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Meltwater offers 50 suggested metrics to measure your content marketing. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME.

Technology 169

Technology Publicity Software Pitching 169

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. The implications for PR and media relations? This may mitigate the impact of ad blocking. The issue is a battle of perceptions.

Trends 120

Trends Software Advertising Advertising 120

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.

Analytics 150

Analytics Data Big Data Technology 150

Wadds Inc.

JANUARY 11, 2023

The combination of GPT-3 and audio and video transcription software such as Otter.ai This has application in a range of public relations situations from qualitative research to meeting summaries. More nuanced topics such as the impact of public relations on misinformation or climate change are challenging.

Publicity 98

Publicity Wikipedia Marketing Training 98

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Public Relations is Not Media Relations. In the least.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b).

Software 119

Software Case Study Advertising Advertising 119

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We are convinced that our clients value a firm with experts in multi-media content creation, brilliant social media strategists and who can knock a media event out of the park. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

AUGUST 15, 2017

Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster. The Future of Marketing Looks More like Public Relations. Why Content Marketing and Public Relations Need Each Other. This is what the trend in content marketing is about.

Journalism 64

Journalism Brand Branding Advertising 64

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. How has content marketing changed over the years?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

NOVEMBER 30, 2022

Is your organization missing key pieces of the marketing tech stack that could impact performance? For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing?

Marketing 52

Marketing Technology Internal International 52

Critical Mention

APRIL 10, 2018

Analytical tools and productivity software really come into play here, because it shows you which projects are succeeding and which aren’t—and especially when clients are sucking you dry. If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. Work hard and Smart.

Agency 85

Agency Software Creativity System 85

Sword and the Script

JUNE 30, 2020

Business leaders that understand PR value it more A survey – How Executives in Large Companies Perceive PR – by a UK-based tech company that develops software for PR shops, found that few executives understand PR. USC polled 210 CEOs, 1,583 PR professionals and 378 students for that survey.

Report 118

Report Publicity Survey B2B 118

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? There are a few benefits I’d add to that: a) Media relations.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.

Technology 12

Technology Software Company Marketing 12

Rock the Status Quo

MAY 4, 2015

Obviously, whatever monitoring software they use picked up my post due to a keyword they were watching, but they didn’t actually click through to my post and read it, or look at the focus of my blog. If so, it’s one far more focused on content development than media relations. That’s a typical PR play.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. A unique niche in the confluence of PR and content marketing. More than just PR and marketing – we’re business strategists that speak finance.

B2B 60

B2B Corporate Agency Creativity 60

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Have young PR pros grown overly reliant on automated media list-building software, skipping the vital reporter research before they hit the send button? most of you?),

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. It was like being at digital marketing finishing school but my lecturers were world leaders in their field. Now I wanted to be the best content curator that ever walked the Earth. It stands for Software as a Service. Truthfully.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Content picks. Media monitoring. Media relations.

Software 85

Software Case Study Pitching Technology 85

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

Onclusive

MARCH 21, 2018

Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels. Amplifying content through organic social sharing, traditional media relations outreach and online paid opportunities is the key to ensuring that your message isn’t getting lost in the noise.

Storytelling 281

Storytelling Media Infographics Advertising 281

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Cision

OCTOBER 19, 2017

The simplest way to create a keyword library is to use a spreadsheet, though there is also keyword database software available. For example “media relations” or “influencer marketing” might each have its own unique set of keywords. Set Up Your Library.

Brand 208

Brand Branding How To SEO 208

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Earned media is the lifeblood of media relations, a core component of public relations. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. Only through these collective efforts can we truly fortify our digital world against the ever-present and evolving cyber threats.

Education 112

Education Employee Measurement Agency 112

Stephen Waddington

NOVEMBER 26, 2020

Platforms include Google Docs (office and messaging), Hubspot (content marketing and pipeline development), and Prowly (influencer relations and press office). Point solutions are typically created by entrepreneurs to address an opportunity in the market. That must change. It’s not a scalable or robust approach.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

JUNE 21, 2016

The same events company that is acquiring the Content Marketing Institute for $17.6 PR is a $14 billion market with roughly 5% growth, according to research from Holmes Report. This is very effective for businesses with vertical market strategies. Need Help with PR, Content or Social Media? But not for long.

Insurance 66

Insurance Insurance B2B Corporate 66

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Rock the Status Quo

APRIL 8, 2016

Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella. How dominant the story becomes in your piece of content is completely up to you.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella. How dominant the story becomes in your piece of content is completely up to you.

Storytelling 100

Storytelling Resources Journalism Examples 100