Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. 4) How many customers do you have?

Software 145

Software Agency Pitching Analytics 145

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. iSentia is an all-in-one PR software tool based in Australia.

Software 118

Software Case Study Advertising Advertising 118

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. Can pitching be taught or is it an “on the job” skills you need to develop? What constitutes a slam dunk pitch? On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. So, says Propel, which provides PR software. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Axia PR

JUNE 26, 2020

Sending a perfect media pitch can feel like a balancing act. To avoid becoming a mere drop in an ocean of emails, here are nine media pitching tips directly from journalists, according to PR software Muck Rack’s research. Structure and timing are everything.

Pitching 127

Pitching Media Software Media Relations 127

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. Clearly, it has a lot of broadcast media to monitor, given the Democratic caucuses in Iowa and campaigning in other early-voting states happening this week. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. Sign up here.

Software 101

Software Analysis Data Tools 101

PRSay

NOVEMBER 28, 2018

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid.

Pitching 119

Pitching Travel Software Groups 119

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. However, I learned a lot about reporters and pitching in that capacity. It was a very humbling experience.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

DECEMBER 12, 2023

What are some of the PR software makers doing that’s interesting? SW: A challenge for software developers building solutions for the public relations market is its relative size compared to the market for other industries such as marketing. Examples include editing, transcription and translation technologies.

Software 140

Software Tools Ethics Privacy 140

Sword and the Script

JANUARY 2, 2024

AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now. An “Interview” with ChatGPT: What is Public Relations?

Blogging 113

Blogging Software B2B Survey 113

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 88

Pitching Report Software Survey 88

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

Report 148

Report Pitching Media Survey 148

Axia PR

DECEMBER 15, 2021

A recent study by Propel , a public relations management software that brings data-driven analytics to PR, found that less than 8% of PR pitches actually get coverage. That number might surprise many outsiders in the field, but career professionals in public relations might consider it business as usual.

Pitching 71

Pitching Software Analytics Study 71

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching.

Pitching 120

Pitching Software Trends Interviews 120

PRSay

APRIL 13, 2018

Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase an email (HOW they pitch). To earn the placements you really want, you must seize the authority to choose WHAT you pitch. So he wisely tweaked WHAT he pitched to be interesting to the WHO that his bosses were dictating.

Pitching 105

Pitching Nonprofit Software Media Relations 105

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. PR software provider Vuelio commissioned the survey.

B2B 105

B2B Survey Pitching Software 105

Flack's Revenge

FEBRUARY 20, 2018

The first experience involved a startup in networking software. More recently, I worked on a pitch for a client. The pitch had remarkably little substance; some might say it was about nothing. And that pitch about nothing? The post Pitch about Nothing – Good PR or Con Job? amount to a good day’s work?

Pitching 149

Pitching Trade Shows Software Agency 149

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Should you pitch a different contact at the same pub? Do you write a new pitch all together? Did the reporter get the email?

Software 69

Software Tools Pitching Media Relations 69

Agility PR Solutions

JANUARY 12, 2021

More importantly to media pros, can AI write a good subject line and a solid pitch? New research from PR link building and outreach software BuzzStream and boutique content marketing firm Fractl seeks to find out. The post Can AI write a better pitch than you? The two firms released […].

Writing 86

Writing Pitching Software Media 86

Cision

MAY 13, 2015

Michael is the media pitching coach PR pros turn to when they want to boost their positive media placements. He shares lots of tricks, including suggestions for subject lines that get your emails opened, with those who sign up for his weekly media pitching tips emails. Up next is Michael Smart.

Pitching 120

Pitching Nonprofit Fashion Trends 120

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. Here’s a reminder for those just starting out in media relations. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Axia PR

JANUARY 28, 2024

A Propel study shows journalists are increasingly overwhelmed with releases and media requests in an era of dwindling newsrooms. A new report from Propel, a public relations software company, shows journalists are responding to fewer pitches than ever before, continuing a concerning downward trend.

Software 71

Software Pitching Study Trends 71

Beyond PR

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.

Pitching 72

Pitching Software Writing Construction 72

Presspage

NOVEMBER 29, 2023

One inevitable trend that all software companies deal with however, is the fast-paced development of technology world-wide. If software solved an issue yesterday, it doesn’t matter if a slightly more modern approach would solve it again today, but with a slighter cleaner code base. Is that a problem? Usually not.

System 78

System Software Technology Privacy 78

Sword and the Script

JULY 5, 2022

The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. International media. Tips for pitching international reporters by Business Wire. Media relations. Tips for media relations in a slowing economy by Propel.

Technology 92

Technology Software Survey Internal 92

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

DECEMBER 28, 2021

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. How 2,400 Journalists Use Social Media for Reporting .

Blogging 133

Blogging Software Google Content Marketing 133

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. All-in-one PR software incumbents. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting.

Technology 92

Technology Software Resources Pitching 92

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! We can help!

Pitching 94

Pitching Print Measurement Report 94

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

Onclusive

JANUARY 5, 2021

You’ll have valuable insights about the scale, timing, and frequency of media outreach that is optimal for your audience. Are you confident that your media monitoring software is capturing every relevant piece of coverage, or are you concerned that you might be missing some of it?

Real Estate 195

Real Estate Media Analytics Enterprise 195

PRSay

DECEMBER 5, 2019

A software company down the street from me got acquired this past year for $8 billion. Their press releases, pitches and conversations with journalists mention this aplenty. It was a deeply entrenched strategic decision top management made to create an entirely new category of software. People you’d know would get hired there.

Software 125

Software Survey Pitching Local 125

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. It raised a Series A round of funding for $1.1

Software 88

Software Pitching Measurement Enterprise 88