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Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Op-Eds remain the gold standard.

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Sports PR crises are largely ignored by fans—which provides an important lesson for practitioners

Agility PR Solutions

These self-proclaimed know-it-alls, like most PR people, say that they have all the answers.

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What is media relations in public relations?

Landis PR

Robin Carr, Landis Communications, Ann Killion sports journalist and author, Joan Ryan, journalist and author. Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . What else is always changing is the media.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Here, Salvatore and Goldman talk with PRsay, jointly answering questions on the certificate program and the transition from other professions into public relations. The media marketplace is also changing.

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Not all fun & games: Sports tie-ins can cause uneasy moments for clients—agencies beware!

Agility PR Solutions

Many years ago before jumping the fence to the PR side, I was a sports reporter for several New York City newspapers and a wire service. In those days, sports news was considered unimportant, compared to business, political and world news. (It It still is, in my opinion.)

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Bet on It: How PR Can Help Sports Betting Companies Find Acceptance

Ronn Torossian

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports leagues, fantasy sports websites, casinos and racetracks, sports lovers and betters alike are now able to enjoy a pastime as old as time […].

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Where can you find entry-level public relations jobs? If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies.