Onclusive

JULY 27, 2023

A successful campaign requires research, data-driven insights, audience identification, objective setting, messaging strategies, and much, much more. Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets.

Tools 354

Tools Internal International Resources 354

The Proactive Report

OCTOBER 30, 2023

In-depth insights can uncover opportunities that allow you to thrive in a tough economy. Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars.

Industry 221

Industry Crisis Management Measurement Data 221

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. ZDNet: Zero Day. SC Magazine. Krebs on Security. InfoSecurity Mag.

Enterprise 296

Enterprise Trends Journalism Resources 296

Newsfile

NOVEMBER 14, 2023

charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. You can tailor your own holiday press releases with the strategies learned here.

Examples 116

Examples Energy Retail Product Launch 116

ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. Unlike a traditional article written by a reporter about a person or company, contributed content is written directly by a brand or company executive and submitted to a publication.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data.

Analysis 142

Analysis Tools Software SMB 142

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Check out our services.]. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications.

Study 165

Study Communications Survey Pitching 165

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 94

Pitching Print Measurement Report 94

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Stephen Waddington

NOVEMBER 3, 2021

Improved status of corporate communication The Future of Corporate Communications , a new report by Edelman, is the latest analysis of corporate communication function during this period of time. 46% of senior communicators report to the CEO, compared with a third prior to the crisis.

Corporate 113

Corporate Communications Government Crisis 113

Buzzstream

JANUARY 15, 2024

We also look at the insights and data generated from our recent BuzzStream-powered analysis of 1,000 subject lines sent to 29,095 journalists. What sets the BuzzStream listing building and prospecting functionality apart is the level of detail and relevancy that it helps us bring into our media lists.

Case Study 83

Case Study Digital PR Study Tools 83

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. Services vary between basic queries to complex search strings.

Web 68

Web Social Media Tools Enterprise 68

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. The post Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring appeared first on Newswhip.

Reputation 60

Reputation Crisis Brand Branding 60

The Proactive Report

SEPTEMBER 10, 2014

The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. TechnoVision Tech Media Report. Share of Voice.

Report 133

Report Big Data Brand Branding 133

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 Its software is sold as a subscription-based service. million of red ink on $92.01

Media 105

Media SEO Analytics Analysis 105

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. A press release is an official statement or proclamation announcing news that provides relevant information to the media.

Examples 62

Examples Product Launch Data Report 62

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. Earned Media will Require Attribution. Why is this?

Advertising 272

Advertising Advertising Storytelling Media 272

Burrelles Fresh Ideas

OCTOBER 10, 2023

Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure. Develop a media list: Identify relevant media outlets, journalists, bloggers, and influencers who cover topics related to your video content or industry.

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

AUGUST 1, 2023

That assistant helps to write social media content but now includes an integration to DALL-E. First the “multi-pitch generator” enables PR pros to create “personalized pitches for up to 25 reporters in under three minutes.” The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago.

Software 121

Software Pitching Ethics Privacy 121

Sword and the Script

DECEMBER 1, 2020

“PRophet” says it has analyzed millions of stories from thousands of reporters to produce the probability of a journalist covering your story. Building a software company, particularly when you come from a services environment, is an uphill battle. Give our services a try. Reporters get pitched – a lot.

Pitching 84

Pitching Report Tools Software 84

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 144

Survey Software B2B Pitching 144

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. This guide is your shortcut to navigating the PR landscape with confidence, offering clear benefits and insights to elevate your campaigns and engage your audience more effectively.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 3, 2023

By consistently measuring and evaluating our work, we can gain valuable insights, and make data-driven decisions to be able to demonstrate the value of PR to our clients and stakeholders. Our work is always insight-driven PR, that we link to real business results and impact.

Measurement 62

Measurement Tools Guidelines Social Media 62

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Journalists too, perceive an opportunity for emotional persuasion. Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. I was pretty good at media relations and I was confident I’d be able to turn things around. Give our services a try. 1) Long-form wins in data analysis of 700,000 articles by SEMrush. Invisible Content.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

OCTOBER 3, 2016

How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Make sure you’re checking off these nine items with your current or potential media monitoring provider.

Software 0

Software Comparison Media System 0

Sword and the Script

SEPTEMBER 7, 2021

I found the acquisition interesting because I see an opportunity to marry some simplified versions of backlink and keyword analysis tools to PR – something the incumbent vendors should have been doing 10 years ago. Isentia has been doing interesting things with AI and media monitoring, including “ boundary detection ” for broadcast media.

Software 88

Software Print Tools SEO 88

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing.

Customer Service 120

Customer Service Social Media Analysis Data 120

Stephen Waddington

JUNE 17, 2021

The Online Nation 2021 Report published by Ofcom provides insights into use of the internet in the UK. It is packed with insight for marketing and public relations planning. Ofcom’s Online Nation 2021 Report covers every aspect of adoption and behaviour on the internet in the UK. News and media 15.

Retail 88

Retail Mobile Facebook Instagram 88

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights.

Blogging 136

Blogging B2B Technology Pitching 136