MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Sure you have to have a decent-sized social community with whom to share content, but, from our viewpoint, it isn''t all about massive numbers of followers, likes and shares. Social Media Is the Means to Many Success Metrics.

Social Media 82

Social Media Media YouTube Film 82

5W PR

APRIL 8, 2024

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. Encouraging ethical practices Financial institutions can utilize PR to showcase their commitment to ethical lending practices, fair customer treatment, and rock-solid data security measures.

Consumer 78

Consumer Financial Ethics Banking 78

PRSay

APRIL 21, 2020

I relied on the APR study guide, free boot camps and workshops, and the advice of many people who had previously taken the exam. Ashley Manz, APR, is the senior social media manager at Panasonic North America. After the Readiness Review, I moved on to studying for the written examination. A sense of pride. My advice: Do it now!

Ethics 210

Ethics Study Print Social Media 210

Burrelles Fresh Ideas

DECEMBER 12, 2023

via GIPHY ‘Twas the night before Christmas, and all through the North Pole, not a creature was stirring—except for Santa Claus, who was pacing nervously in his cozy workshop. In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! “We’re

Social Media 80

Social Media Trends Crisis Crisis Management 80

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers.

Retail 62

Retail Marketing Measurement Product Launch 62

Stern + Associates

FEBRUARY 20, 2023

Our methodologies ­– which center and privilege culture, context and inclusion in machine learning and computer vision analysis – create non-biased and culturally nuanced algorithms to give tech companies a holistic perspective on various business and social issues.

Local 118

Local Community Ethics Education 118

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Measure your results. She used LinkedIn to share her thoughts on making healthcare more affordable.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Konnect Agency

APRIL 24, 2024

For instance, if your goal is to create social media buzz and press coverage, you would want to include elements that are visually appealing and shareable. Measure Event Success Evaluate the impact of your event by defining clear metrics and KPIs to measure success. Leverage technology to enhance the attendee experience.

Product Launch 52

Product Launch Transportation Measurement Examples 52

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. Engage with peers on professional social media platforms like LinkedIn. You can share your original content on LinkedIn and other social media channels.

Strategy 88

Strategy Branding Brand LinkedIn 88

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Jeni reassured attendees that success is possible if you identify your company’s strengths and limitations and tailor your overall marketing goals for each social media platform.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. If by some chance you are one of the folks registered for my workshop, do let me know!

Conference 91

Conference Measurement Social Media Government 91

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Sword and the Script

JUNE 15, 2021

As a result, B2B marketing writers turn to analytics and social media to inform their writing. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does. Really dive into industry surveys.

Survey 113

Survey B2B Marketing Interviews 113

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. The three-day event was packed with dozens of workshops, networking and impressive keynotes. On data and measurement: “It’s not activity-based and about a book of news clips. PR is about outcome-based thinking and what it did for your organization.

Conference 111

Conference Internal International Storytelling 111

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. Urging listeners to explore their own heritages, she invites them to reignite ties with family and community – a message that has continued to resonate on social media. found that roughly two-thirds of those surveyed didn’t know how many Jewish people had died.

Survey 62

Survey Groups Storytelling System 62

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? What story opportunities exist for both traditional and social media? Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media. Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

SEPTEMBER 5, 2018

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Improve AI: Monitor, measure and adapt based on performance. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

Solo PR Pro

DECEMBER 22, 2020

When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you. AMEC Global Summit on Measurement. Leave your response in the comments section below or tag us on social media using #solopr.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

JULY 12, 2011

In addition to the Wall Street Journal blog post and print piece , smart measurement guy and previous #MeasurePR guest Don Bartholomew of Fleishman-Hillard wrote a terrific piece challenging AVEs. That led to a discussion about what the obstacles are for putting outcomes-based measurement in place. Should be fun.

Measurement 69

Measurement Journalism Print Analysis 69

PR 20/20

SEPTEMBER 5, 2018

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Improve AI: Monitor, measure and adapt based on performance. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

JULY 24, 2011

I left DC on Monday to conduct a workshop for IABC/Houston. The making of a social media slut , by Mark Schaefer. Social media, thin skins and minions , by Mark Story. Why: apparently I missed out on quite the social-media-storm-in-a-teacup while traveling this week! Where have I been?!

Travel 66

Travel Social Media Google B2B 66

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Baer offers practical strategies for engaging dissatisfied customers across various channels, including social media, review websites, and customer support interactions.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. A digital pioneer forging new frontiers, Barbara founded Social Media Club Chicago in 2008 and led a team to produce over 60 events.

Case Study 40

Case Study Conference Reputation Small Business 40

Waxing UnLyrical

JUNE 28, 2011

Megan: “[The] best way to answer is talking about how we DO measure. Sandee Jackson pointed out, “Because it’s the most recognized measure of social influence. Megan: “Our goal is to measure everywhere people are creating content and influencing each other online. Even those who doubt it, recognize it.”

Measurement 81

Measurement System LinkedIn Facebook 81

Karen Freberg

DECEMBER 19, 2018

I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. Yes, there are tools that can measure influence either on one platform or multiple ones. HINT Stukent, Hootsuite, HubSpot, and other social media education platforms!*.

Ethics 46

Ethics Marketing Policies Education 46

Cision

JANUARY 6, 2017

How do you measure that success? AW : When I stand outside a Build-A-Bear Workshop, holding a Baskin Robbins ice cream cone watching a Corner Bakery truck drive by, I feel that we have been part of creating our American culture. That includes the guest experience, the environment, advertising and social media.

Retail 225

Retail Consumer Branding Brand 225

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA. Advertising Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

NOVEMBER 3, 2010

We both like smart measurement. So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. While Olivier is way more established than I am (no, dude, I am not calling you old), I know we have at least two things in common: 1.

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? I wonder how respondents were thinking about and defining ROI.

Measurement 67

Measurement Twitter Tourism Social Media 67

wiredPRworks

NOVEMBER 18, 2020

Called Wired PR Works in 4D , this is a program for virtual presentations to groups, hands-on fear-free workshops, and online e-learning courses. How are you going to measure your success? You can measure ROI by looking at the time or money invested divided by the results or sales. PR Influence = Personality + Reputation.

Content Marketing 52

Content Marketing Marketing System Reputation 52