Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 4: Work out the plan. Step 5: Write the business case. If so, we’ve got you covered.

How To 396

How To Measurement Data Writing 396

Cision

MAY 24, 2016

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. This includes speaking engagements, bylines in trade publications or guest appearances on webinars or podcasts. Measuring the value of an award, however, can be difficult. Start by establishing your goals.

Measurement 222

Measurement Leadership Pitching Software 222

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Please check out the sessions we’ve planned and if you’re interested submit a pitch for a speaking slot.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement. Relationship building takes time. How do you know what’s working? Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. However, I learned a lot about reporters and pitching in that capacity. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. You may also need to invest in new technology tools such as Onclusive that offer comprehensive media monitoring, power media relations workflows, provide PR measurement and reporting, and automate other tasks and responsibilities.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

DECEMBER 28, 2021

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events. A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue. Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021.

Blogging 135

Blogging Software Google Content Marketing 135

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 89

Software Pitching Measurement Enterprise 89

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. How Do You Pitch the Media ? What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. You can pitch your ideas to podcasts and conferences. I mean, how do you know which winds are favorable if you don’t know what port you’re sailing to? Do your SWOT. Build your network.

Strategy 87

Strategy Brand Branding Leadership 87

Prohibition

SEPTEMBER 1, 2023

This podcast episode delves into: Managership is learned, and leadership is earned Knowing the business numbers Red flags in pitching Common mistakes in running an agency Focussing on client retention Setting achievable client expectations Are you a born leader? A bad manager is the reason why over 75% of people leave their jobs.

Agency 71

Agency Leadership Training Big Data 71

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. In today’s media environment, pitching reporters and editors has become a lost art. Find the people or groups your organization is helping and give them voices.

Storytelling 163

Storytelling Media Nonprofit Government 163

The Proactive Report

DECEMBER 31, 2017

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. How often is the question going to come up when publicity teams are pitching stories? If you need help with media relations, paid amplification to reach targeted audiences and measurement of your results.

Media 0

Media Media Relations LinkedIn Digital PR 0

ImPRessions - Crenshaw Communications

AUGUST 22, 2016

Sign up for that webinar on analytics, or another hot topic. There are excellent sessions on everything from measurement to media strategy. It’s so difficult to do the social stuff during the year, but when it’s a little quieter everyone appreciates a casual, (no overt pitching!) Or coffee or lunch.

Hotels 120

Hotels B2B Conference Analytics 120

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. The progression of #measurePR this year has been fascinating.

Pitching 60

Pitching Measurement Writing Twitter 60

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. In essence, you provide the copy and they send to their subscribers.

Marketing 65

Marketing Survey Study B2B 65

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Contently has a feature to solicit ideas from your freelance team called pitch requests. Measure your results. It should work hand in hand with other content marketing initiatives. Ask for ideas from other employees or even your freelance team.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

NOVEMBER 11, 2017

Joe Hyland , the CMO for webinar platform On24, wrote “the only valuable prospects are the ones that convert; all the others are just wasted time and lessons learned.”. If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. 3) Marketing assumption: influencers can be purchased .

Study 64

Study Marketing B2B Apparel 64

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Recently we took part in a webinar sponsored by Meltwater on Using Data to Achieve Efficiency and Accuracy in PR and Communications.

Writing 149

Writing Education Pinterest Creativity 149

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. Focus on the content. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc.

Corporate 74

Corporate Communications Survey Employee 74

Cision

MAY 29, 2015

If you’re using data points to pitch a story, you’re doing math. And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. Want to do PR measurement better? Think again.

Engineering 120

Engineering Measurement Analytics Sports 120

The Stalwart Blog

NOVEMBER 6, 2015

Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Personally, one of my goals for the New Year is to become knowledgeable about measuring, tracking and reporting social media engagement because it’s essential to understand what numbers mean. Are there new sections?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Sword and the Script

FEBRUARY 18, 2017

It also merits pointing out, these are early measurements; perhaps the results improve with time. B2B Blog Metrics: 4 Effective Categories to Measure Success. Second, aim to nurture rather than make a hard sell; in B2B marketing that means pitching quality content, like reports, white papers and webinars. Talk to Us!

B2B 66

B2B Marketing Advertising Advertising 66

Remote PR Jobs

SEPTEMBER 25, 2023

Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. Sometimes they look like a thoughtless copy-paste job from a generic talk or pitch. It’s also unlikely that low webinar attendance is due to the abstract. Or why use something.

Conference 100

Conference Writing How To Real Estate 100

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Conduct your research.

How To 105

How To Fashion Banking Industry 105

Sword and the Script

OCTOBER 24, 2017

An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. 29% webinars.

B2B 64

B2B Report Marketing Survey 64

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370