ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

NOVEMBER 1, 2016

Let’s talk about this honestly, shall we? The PESO model involves measuring and analyzing your results. When I asked what happens if the cleaning crew accidentally erases it, the CFO said, “Oh, that’s happened a time or two before. If you hear that as a reason not to implement it, just remember: Change is scary!

How To 120

How To Software Analytics Google 120

MaccaPR

JUNE 21, 2017

These three clips, featuring Klein (clad in LOFT, of course) in amusing scenes about her wardrobe challenges, reveal a coupon code for a percentage off a purchase in the last few seconds that was exclusive to those who watched to the end. Crew: Style Hacks. Another measurement of these videos’ success?

Video 54

Video Brand Branding Fashion 54

Melissa Agnes

DECEMBER 11, 2014

When a television news crew and the media pack are waiting outside your door, the options of media release versus a press conference versus a one-on-one interview no longer seem to apply. It’s only when the crisis is over that lawyers and accountants start to argue about the dollars. Wanna learn more about successful issues management?

Crisis 133

Crisis Crisis Management Chemicals Television 133

Cision

SEPTEMBER 28, 2015

A Facebook marketer may know Mari Smith or George Takei, but be less familiar with a YouTube influencer like PewDiePie or the DudeAwesome crew, or a Vine influencer like Jerry Purpdrank. Stein hypothesizes about an NBA player whose 30 million impressions per month value his Twitter channel at $3.6 million dollars (using a CPM formula).

Marketing 120

Marketing Groups Journalism Social Media 120

PRSay

JANUARY 27, 2017

Instagram continued: Ads in stories will let you use targeting, reach and measurement capabilities that make your ads personally relevant to the people you want to reach—which is unmatched in a stories experience today. So far, businesses have used Stories in a range of ways. And publishers have used Stories to distribute news, Quarles said.

Instagram 60

Instagram Analytics Advertising Advertising 60

Cision

APRIL 6, 2015

The average podcast lasts about 30 minutes. Users listen to about 22 minutes per podcast. Want more tips about podcasts and other multimedia formats? Don’t use listens to measure success. The “ Ready, Set, Podcast” crew does a pretty great job of this as well. The average commute time in the U.S.

Engineering 120

Engineering Tools Examples YouTube 120

Beyond PR

MAY 24, 2016

SEO should be part of the process of creating the piece – woven in if you will – and discoverability will be the measure of your hard work. Tell people about it : Don’t think creating great content with the right keywords means your job is done. Vicky was the original twitterer on @PRNewswire and continues to be part of that crew.

SEO 75

SEO Engineering Blogging Content Marketing 75

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. One of this year’s panel sessions, Humans, Not Machines: Content Is About Connecting , is a perfect share for our own PR 20/20 blog audience. What do you think they’d read or deserve to know about?

Pinterest 40

Pinterest Community Data Mobile 40

Beyond PR

JULY 27, 2016

Write directly to them and focus on what they care about. Purpose: Like any good writing, start your content press release with “why” the reader should care about your topic. Check out Do Your Headlines Measure Up? Vicky was the original twitterer on @PRNewswire and continues to be part of that crew.

Writing 40

Writing SEO Web Content Marketing 40

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

Facebook 108

Facebook Twitter Blogging Social Media 108

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Mindful Marketing

DECEMBER 2, 2015

She volunteers her time for local charities such as Marshfield’s Magical Moon Foundation and Friends of Eric Donovan and she is passionate about encouraging girls and women to pursue entrepreneurial and STEM careers. – Phil and the SeeDepth Crew. Did we mention she’s also a single mom and has run three marathons?

Software 50

Software Analytics Local Google 50

Beyond PR

JULY 26, 2016

You can utilize the crew during breaks to capture additional footage and/or soundbites to be used for social media, client websites and other channels. News directors have set limits on what types of branded content they will take, and in general are more sensitive about brand mentions,” comments Risa.

Strategy 40

Strategy Media Radio How To 40

Waxing UnLyrical

AUGUST 17, 2016

Our main topic of the month was multimedia—and, of course, how to measure it. We started by kicking off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: First Heidi Sullivan: A1. Measurement is key to the future success of PR. SVP@Cision & wear lots of hats.

Measurement 40

Measurement Infographics Tools Data 40

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Many things are said to make the world go around.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

JUNE 19, 2020

News stories about the protests have attracted more than a billion engagements since May 17, with daily highs of more than 120 million shares, likes, and comments. An early peak came on May 29, when a CNN crew on the ground in Minnesota was arrested live on television. Top publishers about Black Lives Matter .

Local 183

Local Measurement Journalism Television 183