Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Sword and the Script

JANUARY 31, 2017

Focus is becoming an essential marketing skill. We lost focus to the web, a splendid invention of hyperlinks engineered to capture our attention…and keep it. We might search the web with purpose, but get lost in the parade of pages. See these related posts: 7 Takeaways from Mindful Social Media Marketing [Book Review].

Marketing 60

Marketing Web Viral Social Media 60

NewsWhip

OCTOBER 4, 2019

In June, an article claiming people were refusing to use self-checkout at the store because they didn’t want to kill jobs went viral. It was widely circulated around the web and garnered nearly half a million engagements alone. Top Web Publishers Covering Automation in 2019.

Technology 84

Technology Viral Web Analytics 84

Critical Mention

OCTOBER 27, 2018

This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine.

Film 131

Film Viral YouTube eBook 131

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. So, what does plagiarism look like in today’s world?

Ethics 73

Ethics Social Media Trends Viral 73

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Hard to select just one, eh? The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

NewsWhip

JULY 7, 2021

Since June 1st, the story has resulted in almost 400k interactions across the web. Roger’s dresses blew up on the popular app Tik Tok, especially after a video went viral of two women calling the pieces “ hideous.” Balenciaga x Crocs. Whether it be the style or the name, there is a pull towards designer clothing that many people feel.

Consumer 78

Consumer Brand Branding Fashion 78

Sword and the Script

OCTOBER 14, 2014

Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. Marketers Mindlessly Chasing Cool. Virality, or appearance of virality, can be fabricated for a price. Rethinking How Advertising is Bought and Sold.

Facebook 118

Facebook Real Estate Advertising Advertising 118

5W PR

JANUARY 2, 2017

Digital marketing simply wouldn’t be the same with keyword research and PR. This will make the content searchable – when someone goes online to find information related to what you’re promoting, your web pages are more likely to show up if they include the right keywords and phrases. Here’s how. Optimize News Releases.

SEO 84

SEO Viral Engineering Web 84

Cision

FEBRUARY 22, 2016

The delineation for marketing may be past customers versus prospects, and the implication is clear: we aren’t a “we” until the consumer has bought in. The implication is that free is rather expensive and can skew perception of a market (Thanks to Copyblogger’s Brian Clark for this example).

Writing 144

Writing Study Viral Consumer 144

Business Wire

MARCH 20, 2018

Nearly 100 public relations, marketing and news professionals gathered to hear insights from Business Insider associate editor Tanza Loudenback , Techcrunch senior editor Jon Shieber , Vice writer Justin Caffier, Jalopnik reviews editor Andrew P. Organic shares are really what make a story go viral. What is Millennial Media anyway?

Reddit 159

Reddit Media Analytics Trends 159

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0. Provide Value.

B2B 92

B2B Community Facebook How To 92

Shift Communications

JANUARY 21, 2015

That’s almost a quarter of ALL web traffic coming from Facebook alone. Although we can’t ensure your next post will go viral, incorporating these best practices will help users easily share and engage with your content, whether it be on mobile, social media or the web. Marketing Analyst. Content Marketing Social Media'

Mobile 60

Mobile Web Viral Social Media 60

Cision

OCTOBER 15, 2015

Is your brand part of the majority of marketers risking failure? At first glance, this marketing strategy seems straightforward – log onto your accounts and simply pay attention to what people are talking about. Mark your calendars, because we’ve got five marketing masterminds ready to teach you.

Social Media 120

Social Media Media Employee Reputation 120

Sword and the Script

SEPTEMBER 30, 2014

Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. Marketing Land gets up close. Distribution – a tragic term for the ability to move content on the web – it’s an important part of the job. Ello is a great example. Gawker rants.

Viral 116

Viral Technology Google Pitching 116

David PR Group

OCTOBER 9, 2014

In the business world, if you don’t understand your audience, you can develop marketing material that goes over your audience’s collective head, or worse, insults them. From a communications and marketing standpoint, this means it’s time to move on. Google knows this too and is leading the charge.

SEO 94

SEO Google Storytelling Writing 94

David PR Group

MAY 26, 2017

The web is the front door to all our businesses, so if how you appear online looks questionable, then spiffy offices, tailored shirts and luxury cars don’t really matter. This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength.

Reputation 44

Reputation Policies Web Employee 44

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. Content Marketing: Don’t Make Home Improvements to Rental Property. Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” In The New Rules of Marketing and PR , David Meerman Scott argues that social media and web publishing have forever changed the PR profession.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prohibition

JULY 5, 2017

It's the best part of the job and we… Tags: video, content, three, leeds Launching "housemate speed dating" 30 How do you make an estate agent relevant and appealing to the notoriously fickle student market? That was the brief Parklane Properties set Prohibition, and we relished the challenge.

Video 48

Video Creativity Viral Fashion 48

Communications Conversations

JANUARY 16, 2017

Yet, the way the social web is going, that might be a foolish proposition. And shares provide the virality we all crave as marketers/communicators. Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. They spur conversation.

B2B 60

B2B Twitter Viral Trends 60

ISEBOX

NOVEMBER 18, 2016

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations.

Reputation 118

Reputation Google Crisis Management Engineering 118

Mora Communications

OCTOBER 13, 2017

There is no better source for organically marketing your brand (i.e When attorneys are informed on the topic they are addressing– they can expect to see a spike in web traffic and an uptick in potential new clients after a television appearance. your law firm). A national TV interview can be worth its weight in gold.

Advertising 40

Advertising Advertising Television Viral 40

Critical Mention

JULY 18, 2018

Marketing firms and departments have been doing this for a long time, realizing that analytics is an integral part of the communications world–it’s time for PR to take a similar approach. Owned media is any web property that your company owns outright. Each piece works together to form a cohesive PR strategy.

Data 60

Data SEO Engineering Strategy 60

Sword and the Script

MAY 12, 2020

Many websites mix news, content and marketing. It makes a nice checklist for any organization – not just tech vendors – to review periodically and see you could make it easier for a third party to cover your company. >>> >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Company 98

Company Survey Pitching Report 98

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back? Inspired: 15 of the best digital metrics Ever wondered how digital businesses track and measure their marketing?

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Waxing UnLyrical

FEBRUARY 29, 2016

5 Smart Strategies to Make Your Content Go Viral. ” He does say “viral,” which you and I both know is not all that easy… but it’s still a good read. Why: This post, by Nick Steeves at Wishpond, is gold. Just GOLD. How Data Can Extend the Life of Your Event.

Viral 40

Viral Google Writing Facebook 40

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Originally published for the Jaffe Blog: [link].

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Originally published for the Jaffe Blog.

Social Media 60

Social Media Pitching Media LinkedIn 60

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Who will liaise with the affected departments, such as marketing and communications?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62