The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back?

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Tools Publicity Measurement SEO 136

ISEBOX

NOVEMBER 18, 2016

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Who will liaise with the affected departments, such as marketing and communications?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. See how they market online.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

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Examples Viral YouTube Infographics 120

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. ” https://t.co/XuswAAsGAo.

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Social Media Twitter Media Nonprofit 120

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. But generally speaking, it is a content research tool that allows marketers to put themselves in the shoes (and the mindset) of different segments of customers. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Buzzstream

MAY 2, 2024

In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What have you seen lately?

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Internal International Insurance Insurance 118

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. In content marketing, these statistics can be in the form of website analytics, the actual behavior of website visitors, CRM analytics, etc. Here’s a brutal truth in marketing: No one wants to read about you.

How To 66

How To SEO Content Marketing Data 66

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Then click on ‘Create a Research List’.

Digital PR 161

Digital PR Tools Pitching Film 161

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process.

Video 87

Video Facebook Twitter Viral 87

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

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Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60

Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. That’s me done, I’ll hand it over to our Marketing Manager Haley Corzo for her predictions for next year. million, CNN has seen 3.2

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Trends Social Media Community Viral 78