Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Everyone is doing it!

B2B 81

B2B Storytelling Marketing Case Study 81

Cision

NOVEMBER 30, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. I hopped the proverbial fence from journalist to vendor to work in marketing. In the process, I became a software product nerd. Ok, so those were the personal reasons I came to lead Cision’s marketing team.

Software 0

Software Media Leadership Journalism 0

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels. But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Software 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

So we may ask, “What’s different about Typical Software Co.?” It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. As storytellers, we’re taught to show, not tell. Delve into market research data.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Those of us who work in public relations and marketing can benefit enormously from automation of rote tasks. That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. Turning customers into fans. Connecting the dots.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML].

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

Shift Communications

AUGUST 2, 2022

Sexist terminology such as “male and female” connectors or phrases such as “manhours” to describe the work that went into a project Ableist adjectives like “disabled” software features. While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications.

Corporate 88

Corporate Real Estate Communications Marketing 88

Frederik Vincx

JULY 25, 2023

Lead product design and marketing. And later creating an inbound sales engine via content marketing and conversion optimization. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Highlights Bootstrapped to 7 figures annual recurring revenue.

Software 78

Software Banking Resources Government 78

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Engineering 329

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Interested in an AirPR demo ? Email us: Demo@AirPR.com.

Media 186

Media Measurement Software Storytelling 186

Sword and the Script

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Demonstrates market knowledge People want to know the solution provider they are working with understands their market. Forrester analyst Lori Wizdo wrote those words eleven years ago.

B2B 102

B2B Study Company Leadership 102

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Skills/Attributes. Requirements.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Skills/Attributes. Requirements.

Software 150

Software Measurement Analytics Data 150

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts.

B2B 170

B2B Brand Branding Education 170

Burrelles Fresh Ideas

JULY 25, 2023

Likewise, it can help the company to begin strategizing which products it wants to prioritize marketing or design a PR strategy focusing on the environmentally friendly sourcing of certain products used in production. Clear status updates of products and inventory levels help managers make productive long-term ordering decisions.

Tools 74

Tools System How To Software 74

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Multimedia Development & Visual Storytelling. Event & Experiential Marketing. Influencer Marketing & Blogger Relations . Internal Communications. Let us know if we’ve missed any!)

Media Training 397

Media Training Crisis Communications Conference Training 397

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? In fact, I know from experience, they coexist nicely. Psychographic.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

APRIL 15, 2021

They also work well for sales and marketing. Especially in the B2B tech world, where software and data solutions are festooned with esoteric, highly technical jargon, the PR writer must translate abstract concepts and algorithmic technology into easy-to-understand language. Poor storytelling will make an entry dead on arrival.

Case Study 298

Case Study Study B2B Technology 298

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This includes familiarity with social media management, content creation, and influencer marketing. Social media has also become a significant driver for news, business operations, sales cycles and marketing. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

“Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. Market research comes into play here, but so does focus. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Contently - Strategy

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. .

Case Study 80

Case Study Study Brand Branding 80

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Multimedia Development & Visual Storytelling. Event & Experiential Marketing. Supporting event and experiential marketing is increasingly important for a PR professional.

Training 370

Training Media Training Reputation Crisis Communications 370

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

MAY 28, 2019

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. All are designed to help customers and prospects reach their inbound marketing goals. Find your tribe.

Brand 249

Brand Branding Insurance Insurance 249

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing. PR writing needs to be high-impact, but not overblown.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI will impact the role of PR and content marketing professionals.

Case Study 170

Case Study Engineering Measurement Big Data 170