Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Media Measurement. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

Stern + Associates

APRIL 13, 2023

But it is especially hard when new markets often look less profitable than existing ones and all organizations become increasingly comfortable with the status quo. Climate Change Strategy and Policies: Getting the Science Right The idea that “climate science is settled” runs through today’s popular and policy discussions.

Policies 94

Policies Energy Government Crisis 94

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Here are 4 questions every marketer needs to ask their public relations firm to avoid a blogger outreach snafu: 1: Do You Have A Blogger Outreach Policy?

Policies 181

Policies Marketing Viral Pitching 181

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Later series will explore 3) influencers and marketing; 4) customer loyalty; and 5) staff retention.

Reputation 78

Reputation Corporate Insurance Insurance 78

Reputation Us

NOVEMBER 15, 2021

Willis Towers Watson participated along with its partners, including lead insurer Liberty Specialty Markets, and PoleCat, a data and analytics provider. But how can something as abstract as reputation be quantified and rolled into an insurance policy? Such policies are not without a high price.

Insurance 97

Insurance Insurance Exercises Reputation 97

PRSay

JULY 10, 2018

companies that have web presences in Europe or market products there. Facebook has also updated its privacy policies. While we need measures to safeguard our information, it’s equally important to consider the ethics of the data we curate and use. The regulation has reshaped privacy laws across Europe, and also applies to U.S.

Ethics 249

Ethics Data Privacy Policies 249

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. Look at the flipside of the PR agency that wants to offer a range of marketing services. Positive press drives SEO. Earned media offers credibility.

SEO 227

SEO Agency Reputation Policies 227

Wadds Inc.

NOVEMBER 11, 2023

Transparent data management and security policies are required before the technology can be deployed in commercial applications. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor.

Report 119

Report Publicity Training Policies 119

5W PR

OCTOBER 11, 2023

First, what is the standard gauge for what constitutes a significant incident, and second, the fear that with full disclosures around incidents and preparedness measures, they would be telegraphing to the very groups they are working to defend themselves against. Chamber of Commerce, said in May.

Report 78

Report Company Publicity Banking 78

Polaris

NOVEMBER 24, 2014

A company issues a 24-page Request for Proposal (aka RFP) to 52 marketing companies that may (or may not) have the expertise to fulfill the request. In larger companies, the issuing of RFPs is often company policy supervised by the purchasing department. Ah, the dreaded cattle call. It’s a flawed process for a number of reasons.

Marketing 168

Marketing Policies Agency eBook 168

Stephen Waddington

DECEMBER 17, 2018

Key performance indicators (KPIs) – there are four potential financial KPIs for an agency: grow profit, revenue, invest in a new service or market, or modernise. Numbers – align the objectives of your work with your client’s business objectives, and measure the outcome of your work accordingly. Everything else will follow.

Agency 114

Agency Marketing Energy Financial 114

Prohibition

SEPTEMBER 8, 2023

This impacts marketers everywhere who have long relied on follower ads for page growth activity. The company also updated its privacy policies that will allow for the collection of biometric data and employment history, among other information.

Instagram 62

Instagram Social Media Privacy B2C 62

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197

Publicity Government Corporate Financial 197

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. It can be overwhelming for an organization to feel like they need to transform their business model overnight due to public pressure and rapidly changing policies.

Publicity 77

Publicity Meeting Policies Employee 77

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

PRSay

JULY 10, 2020

Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks. Where companies once debated work-from-home policies, working from home has become the norm by necessity. Now is the time to start thinking about how we will communicate and market our businesses during the recovery period.

Crisis 178

Crisis Crisis Management Employee Retail 178

Cision

SEPTEMBER 15, 2016

My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. I feel most fulfilled when I can identify a problem that our target market (public policy professionals) is dealing with and work with my colleagues to successfully provide a solution to that problem.

Journalism 0

Journalism Policies Strategy Survey 0

5W PR

APRIL 28, 2021

Access to good data has allowed marketers to generate meaningful content and personalized messages. And while the full impact of Apple’s new rules has yet to be determined, many marketers are searching for alternative ways to continue gathering meaningful data. At the top was customer preferences for 31% of marketers.

Data 88

Data Privacy Survey Policies 88

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

Training 120

Training Employee Social Media Company 120

Shift Communications

JUNE 28, 2022

What areas of the conversation align with your organization and/or with your diversity, equity and inclusion policy and goals? It’s important for organizations to remain consistent, active and supportive in the long term, and to ensure they have measures to hold themselves accountable. What is being said? What are the risks?

Employee 124

Employee Local Community Policies 124

Onclusive

FEBRUARY 9, 2021

To achieve this goal, a strong PR agency partner will use a mix of communications strategies and tactics to help you better understand your audiences, contribute to and execute your strategic communications plan, and provide counsel around policy decisions, courses of action and messaging.

Agency 195

Agency Strategy Communications How To 195

Karen Freberg

DECEMBER 19, 2018

It seems that the topic of influencer marketing seems to continue to grow and grow in the industry. Influencer marketing is still at an early stage of maturity in many ways. Influencer marketing is still at an early stage of maturity in many ways. This will continue to be apparent as we enter 2019.

Ethics 46

Ethics Marketing Policies Education 46

PR in High Definition

SEPTEMBER 25, 2017

We met some brilliant, plain-speaking people, and ran an event with a particular focus on what GDPR means for marketing data. With customers actively opting in to being marketed to means they’re more likely to be engaged with what you send them. Practical steps for marketing professionals. Take ownership. Granularised consent.

Marketing 69

Marketing Data Privacy Policies 69

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.

Technology 60

Technology Marketing eBook Training 60

Deirdre Breakenridge

APRIL 11, 2016

What about policies and guidelines? What tools can you use to measure social media impact? What is your advice to marketers and PR professionals about social media and financial services? We’ve heard of #AdTech and #PRTech … what is FinTech? What are the top ways for financial companies to engage on social media?

Financial 150

Financial Community Social Media Guidelines 150

Sword and the Script

JUNE 3, 2020

Review your policies. Act on your policies. to push real-time, actionable alerts to market-moving news as it breaks. Let’s say you’re a software company with dozens of competitors in each of your markets globally. It many ways, the feature seems to be a way to measure the influence of journalists.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. So, what measurable trait helps us determine the effectiveness of PR? If you had to measure only one thing (you don’t), measuring branded non-negative search would be it. . Measure What Matters.

Measurement 107

Measurement SEO Policies Reputation 107

Practical Law Construction

NOVEMBER 2, 2022

Major standard forms have responded to market demand and made provision for carbon reduction provisions, for example, JCT’s sustainability provisions , NEC’s Option X29 and FIDIC’s Climate Change Charter. This suggests that climate issues are rising up the agenda and could influence the behaviour of key market players.

Report 52

Report Construction Energy Real Estate 52

PR 20/20

AUGUST 22, 2017

At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in.

Marketing 87

Marketing Resources Technology Internal 87

Wadds Inc.

JULY 31, 2023

We recently wrote about the high volume of mergers and acquisition (M&A) activity in the creative agency market (and got more business out of it). The solution: This is a HR task and involves performance measurement reviews. Apply the same approach to policies and processes so these can be aligned to the new strategic purpose too.

Energy 52

Energy Policies Travel Creativity 52

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water?

Technology 83

Technology Facebook Measurement Policies 83

Cision

MAY 5, 2016

This at times can be challenging to navigate and requires a keen understanding of science, public policy and problem-solving skills to strike the right balance. The convergence of marketing, communication, PR and policy continues to have more of a collaborative voice in the overall audience-touch mix is the goal. He lives it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Shift Communications

AUGUST 7, 2017

Looking Ahead: What It Means for Marketing and PR. This presents a potential quandary to marketers; Twitter’s open data stream forms the backbone of most social media marketing and influencer marketing measurement. Vice President, Marketing Technology. Christopher S.

Twitter 92

Twitter Social Media Media Conference 92

Reputation Us

JULY 26, 2019

The RepUs CRO role includes (but not limited to): Developing and implementing an integrated communication policy actively embedded in your organization’s overall business strategy. Assisting your organization to build and maintain strong partnerships with key stakeholders among the market and communities you serve.

Reputation 68

Reputation Public Affairs Policies Corporate 68