Business Wire

JANUARY 11, 2022

2021 proved to be one of the best initial public offering (IPO) markets ever. Matt Rubel : Chairman, Executive Board of MidOcean portfolio company, KidKraft, and Presidential Appointee to the House Advisory Council on Trade Policy Negotiation. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year.

Company 299

Company Publicity Communications Blogging 299

wiredPRworks

AUGUST 5, 2017

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Privacy 40

Privacy Policies Customer Service System 40

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 104

Marketing Newspapers Print Local 104

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 Data policies have traditionally been the responsibility of a company’s legal counsel or privacy director, but California’s regulations focus on practices typically managed by the marketing department.

Privacy 78

Privacy Data Marketing Retail 78

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. You must be careful to not to BS reporters about privacy policies, they can smell it a mile away. The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. Now the privacy zombies are coming faster and more frequently.

Privacy 434

Privacy Case Study Policies Advertising 434

ImPRessions - Crenshaw Communications

MARCH 16, 2021

PR/Marketing Intern. Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. All candidates should have an interest in and basic understanding of public relations and marketing. We look forward to hearing from you!

Internal 323

Internal International Communications B2B 323

Mindful Marketing

OCTOBER 4, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all heard that our nonverbal communication conveys more than the words we speak. Still, what do a couple of guys wearing shorts and sunglasses to work have to do with marketing?

Policies 98

Policies Sports Interviews Case Study 98

Shift Communications

JUNE 14, 2023

For lots of organizations, an AI marketing strategy works. But there are also risks when jumping into the conversation: Contrived AI marketing strategy For every company that is authentically aligning themselves with genAI, there are two trying to force it. It’s not baked into their products.

Company 78

Company Strategy Marketing Technology 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Here’s what you have: -3+ years of experience in PR, communications, or marketing. Competitive compensation, a comprehensive benefits package, 401(K), and a fantastic vacation policy. Perks include: -Flexible work-from-home policy. -Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients.

B2B 291

B2B Policies Case Study Enterprise 291

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

David PR Group

OCTOBER 12, 2016

Often, the lack of a social media policy is to blame. A solid social media policy is a good start, so here are the main elements of a social media policy. A social media policy should include a reminder that the guidelines in the employee handbook apply not only to traditional offline activities but online conduct as well.

Policies 40

Policies Social Media Handbook Guidelines 40

Shift Communications

JUNE 14, 2023

For lots of organizations, an AI marketing strategy works. But there are also risks when jumping into the conversation: Contrived AI marketing strategy For every company that is authentically aligning themselves with genAI, there are two trying to force it. It’s not baked into their products.

Company 78

Company Strategy Marketing Technology 78

5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities.

Communications 78

Communications Policies Product Launch Reputation 78

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Stephen Waddington

MAY 10, 2022

I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. It’s good that Parliament is focusing attention on the burgeoning sector, however its analysis focuses on areas of risk and fails to recognise the opportunities for the influencer market to create value. That is fair and right. What is an influencer?

Marketing 78

Marketing Government Sports Advertising 78

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing.

Marketing 74

Marketing Pharmaceuticals Policies System 74

ImPRessions - Crenshaw Communications

MAY 13, 2021

They typically have some PR experience – internship, part-time or full-time – in an agency setting or as an in-house comms or marketing team member. . Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism. Perks include: -Flexible work-from-home policy.

B2B 203

B2B Policies Case Study Enterprise 203

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Here are 4 questions every marketer needs to ask their public relations firm to avoid a blogger outreach snafu: 1: Do You Have A Blogger Outreach Policy?

Policies 181

Policies Marketing Viral Pitching 181

5W PR

FEBRUARY 11, 2019

Even if you’ve been in the business for years or if you just entered the marketing world, each year comes with new and fresh challenges to overcome and learn from. Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Education 68

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. But when Jim Stengel and Marc Pritchard rose within the marketing ranks at Procter & Gamble, things began to change. Know your customer.

Brand 296

Brand Branding How To Corporate 296

Reputation Us

NOVEMBER 15, 2021

Willis Towers Watson participated along with its partners, including lead insurer Liberty Specialty Markets, and PoleCat, a data and analytics provider. But how can something as abstract as reputation be quantified and rolled into an insurance policy? Such policies are not without a high price.

Insurance 97

Insurance Insurance Exercises Reputation 97

5W PR

JANUARY 9, 2024

Traditional brands will use DTC channels to build direct relationships with their customers, leveraging data insights to tailor marketing messages, offers, and product recommendations. This flexibility allows brands to cater to diverse consumer preferences and capture a broader market share.

Retail 78

Retail Trends Policies Consumer 78

Stern + Associates

APRIL 13, 2023

But it is especially hard when new markets often look less profitable than existing ones and all organizations become increasingly comfortable with the status quo. Climate Change Strategy and Policies: Getting the Science Right The idea that “climate science is settled” runs through today’s popular and policy discussions.

Policies 94

Policies Energy Government Crisis 94

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. It’s an area of the economy that includes a range of activities from marketing and public relations to film, and from publishing to museums and galleries. billion and 2.2 million jobs.

Creativity 149

Creativity Industry Policies Mobile 149

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? An endorsement by a media outlet you trust adds credibility to policy issues also.

Media Relations 107

Media Relations Media SEO Newspapers 107

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” A subreddit upended the stock market, and Bitcoin almost got to the moon. When global markets fell, millions of jobs were lost, and countries across the world plunged into a recession, the public craved financial guidance from professionals who knew what was going on.

Financial 109

Financial Banking How To Marketing 109

Wadds Inc.

JANUARY 31, 2024

A good timetable could look like the following: Monthly - Review of year-to-date financial performance against budget - Report from the financial director on the company’s cash position - Top line operational report from MD - Current trading position from the business development director - Review of the risk register Quarterly - One-by-one divisional (..)

Creativity 52

Creativity Meeting Agency Policies 52

PRSay

SEPTEMBER 7, 2021

Beauty giant Estee Lauder spent 75 percent of its digital marketing budget in 2019 working with influencers. He calls on the Department of Defense to clarify the policies surrounding influencer marketing. He points to federal ethics regulations as the guidelines that prohibit military influencer marketing.

Ethics 169

Ethics Public Affairs Policies Guidelines 169

PR Conversations

FEBRUARY 15, 2015

With the date of the UK general election set as 7 May 2015 – and dissolution of Parliament therefore already determined as 30 March , we’re in a period of what I’m calling ‘popping candy politics’ that prioritises publicity over policies. Perhaps the ideal icon for "popping candy politics"].

Policies 40

Policies Publicity Fashion Construction 40

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Onclusive

JULY 27, 2021

A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. The key to public perception, public affairs, and public relations. This is called Agenda-Setting theory and it is critical to understand and embrace.

Public Affairs 195

Public Affairs Viral Government Policies 195

5W PR

AUGUST 23, 2023

Public affairs specialist Public affairs specialists with a public relations degree work in government agencies, non-profit organizations, and corporations to communicate with the public and influence policy decisions. They engage with stakeholders, develop advocacy campaigns, and manage issues related to public policy and government affairs.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Stephen Waddington

APRIL 12, 2020

The video explains the role of public sector communicators in informing policy through research and analysis, and engaging with the public via multiple forms of content, media and channels.

Publicity 130

Publicity Policies Analysis Crisis 130

PR Conversations

FEBRUARY 15, 2015

With the date of the UK general election set as 7 May 2015 – and dissolution of Parliament therefore already determined as 30 March , we’re in a period of what I’m calling ‘popping candy politics’ that prioritises publicity over policies.

Policies 40

Policies Publicity Fashion Construction 40

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years.

Leadership 69

Leadership Biotechnology Policies Local 69

Polaris

NOVEMBER 24, 2014

A company issues a 24-page Request for Proposal (aka RFP) to 52 marketing companies that may (or may not) have the expertise to fulfill the request. In larger companies, the issuing of RFPs is often company policy supervised by the purchasing department. Ah, the dreaded cattle call. It’s a flawed process for a number of reasons.

Marketing 168

Marketing Policies Agency eBook 168