Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. About this episode.

Crisis 176

Crisis Viral Brand Branding 176

NewsWhip

DECEMBER 7, 2023

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. So, this becomes a lesson that earned media encompasses much more than just what is written about by publishers online.

Brand 78

Brand Branding Retail Viral 78

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. They’ve even delivered 100 pies to my local hospital in NJ earlier this month! I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs?

Local 62

Local Leadership Viral Creativity 62

NewsWhip

SEPTEMBER 14, 2023

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” Receive weekly updates with the NewsWhip Note You have subscribed to the NewsWhip daily newsletter. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

NewsWhip

JANUARY 11, 2023

December proved to be that exception, with the public’s attention turning to feel-good stories to wrap up the year, specifically with Walmart leading the way, with a little help from TikTok. . This story has continued into early January following the TikTok that went viral on Dec 17th. Tesla coverage returned to the brand itself.

Brand 78

Brand Branding Viral Employee 78

Cision

AUGUST 15, 2017

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well. To Your Publicity Success!!!

Pitching 319

Pitching Television Media Social Media 319

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Think Global, Start Local.

Viral 88

Viral Marketing Guidelines Local 88

NewsWhip

MARCH 2, 2020

The Daily Mail was by far the most engaged publication for the first month of 2020, with its 90 million engagements on Facebook putting it at almost double any of its rivals. The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. .

Facebook 166

Facebook Viral Analysis Web 166

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Public relations has become less about publishing press releases and more about creating engaging narratives that resonate with the audience. Maintaining control of your narrative is not always easy.

Analytics 78

Analytics Digital PR Storytelling Local 78

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 130

Film Marketing Sports Hotels 130

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. For hyper-local reporting, a local LA story about road closures featured a Reddit post from an LAFD official explaining what had happened. . Understand public opinion .

Reddit 117

Reddit Viral Community Local 117

PR for Anyone

MAY 4, 2022

Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. It went viral because it looked like big worms. Anyone can get publicity!

Pitching 130

Pitching Media Financial YouTube 130

NewsWhip

DECEMBER 21, 2022

In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Human interest drove public interest . Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. .

Brand 78

Brand Branding Policies Local 78

ImPRessions - Crenshaw Communications

MAY 3, 2016

Mother’s Day is one of the most unavoidable holidays when it comes to marketing opportunities, and for public relations campaigns , it’s not one to be ignored. But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day.

Local 120

Local Viral Survey Consumer 120

5W PR

APRIL 13, 2022

For example, back in 2014, Buzzfeed published an article about an artist that asked people from different countries to Photoshop one of her images according to their local standards of beauty. The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views.

Company 88

Company Strategy Viral Data 88

5W PR

JANUARY 23, 2023

That means if a company wants to reach its target audiences on TikTok, it should let the local users of the platform speak on the behalf of the company. The post Working With TikTok Creators for Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing Advertising Advertising Viral 88

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Airbnb benefitted locally and nationally in stories touting the huge lodging need in unlikely places.

Hotels 200

Hotels Local Interviews Viral 200

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. billion to $9.1

Film 131

Film Viral YouTube eBook 131

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. People have started to react much more strongly to different types of information. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. ” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way.

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

JUNE 7, 2017

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” Here are some reasons why.

Small Business 168

Small Business SMB Local Viral 168

NewsWhip

OCTOBER 30, 2020

Part of this is due to a massive head start held by President Trump from the early months of the analysis, with Biden closing the gap in terms of public interest significantly as we move closer to the election. In particular, his clearing of a square filled with protestors to visit a local church was widely criticized. .

Viral 174

Viral Journalism Analysis Comparison 174

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality.

Infographics 153

Infographics Travel Product Launch Video 153

NewsWhip

DECEMBER 9, 2020

With the election dragging on through the first week of November, the month was a political one in terms of the top content that went viral on Facebook. There were also some articles in conservative publications about challenges to the election results, though these have ultimately had no effect on the election.

Facebook 78

Facebook Viral Healthcare Journalism 78

Prohibition

JANUARY 17, 2022

Crisis management is the process by which an organisation responds to a potential crisis situation that threatens to harm the organisation, its stakeholders, or the wider public. These ramifications could be linked to a variety of legal, operational, and public relations concerns. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

NewsWhip

APRIL 7, 2021

The NCAA recently came under intense public scrutiny, as disparities between the conditions offered for men’s and women’s basketball teams were exposed during the annual March Madness tournament. The public interest in the March Madness inequality conversation. likes on Twitter, with rave reactions from the public for the gesture. .

Sports 148

Sports Comparison Viral Crisis 148

Mark My Words

APRIL 26, 2022

After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. .

Radio 60

Radio Local Meeting Journalism 60

ImPRessions - Crenshaw Communications

MARCH 27, 2018

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm restrictions. Hogg has worked as a stringer for a local paper, and it showed. They mastered the messaging.

Interviews 200

Interviews Groups Storytelling Social Media 200

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally.

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Cision

JULY 28, 2015

Just ask Waterhouse Public Relations , the largest public relations firm in the Tennessee Valley. Natalie Jenereski, digital PR strategist at Waterhouse Public Relations. Visible Intelligence lets us know if a good news story goes viral, which is great for brand reinforcement,” Natalie says.

Media 120

Media Viral Newspapers Digital PR 120

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Use them to spread positive news about your firm.

Google 259

Google Digital PR Mobile SEO 259

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Even better, Popeyes implicitly urged the American public to perform their own taste tests of the two sandwiches, with dozens of consumers immortalizing their evaluation on social media.

Twitter 105

Twitter Marketing Social Media Viral 105

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Fast Company’s feature on the founders went viral – with the headline Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete. Author Jeremiah Moss called it “the most deplorable commodification of local neighborhood culture I’ve ever witnessed.” A year later, the startup has rebranded as Stockwell.

Corporate 149

Corporate Viral Community Crisis 149

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

JULY 20, 2015

This imagined anger isn’t hyperbole: Pew reports that 90 percent of the general public is sympathetic to the sacrifices made by post-9/11 veterans. Public: What to do when your kids are jumping off the walls. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features.

Energy 120

Energy Viral Storytelling Community 120