Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Contently - Strategy

JULY 22, 2021

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Flack's Revenge

DECEMBER 11, 2014

Journalists from print media tend to be more conservative regarding news quality. It will be more difficult to get a story published in a print publication. A press conference is considered a good way to get connected with local media outlets, especially for new companies. They actually care about the newsworthiness of a story.

Print 201

Print Transportation Conference Technology 201

Barokas

JULY 17, 2017

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010.

Meeting 68

Meeting Hotels Travel Local 68

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. and the U.S.,

Data 68

Data Trends Journalism Print 68

Barokas

JULY 17, 2017

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010.

Meeting 60

Meeting Hotels Travel Local 60

Bianchi Biz Blog

APRIL 17, 2023

Particularly for heavy-duty commercial vehicles that carry heavier loads and travel longer distances, hydrogen fuel cells increasingly are gaining interest. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you?

Engineering 77

Engineering Automotive Agriculture Media 77

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. The hospital system’s media team has also been busy arranging more than 30 interviews per week with local, regional and national media, and implementing virtual press conferences to share important messages.

Communications 185

Communications Crisis System Healthcare 185

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? But I’d also seriously travel! Become a Headline Hero.

Communications 253

Communications Data Local Survey 253

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. Can you tell us what types of stories, trends or issues are on your radar now? Stick to the keep-it-simple principle.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Prohibition

MARCH 16, 2020

Showcasing all the realities of motherhood, the highs and the lows, Jessica is a mum and a travel blogger based in Leeds. Jessica also documents her family’s travels together – both abroad and throughout the UK, providing inspiration for new families to get out and explore! Her content is really motivational, inspiring and uplifting.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Showcasing all the realities of motherhood, the highs and the lows, Jessica is a mum and a travel blogger based in Leeds. Jessica also documents her family’s travels together – both abroad and throughout the UK, providing inspiration for new families to get out and explore! Her content is really motivational, inspiring and uplifting.

Fashion 62

Fashion Instagram Travel Trends 62

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. On securing interest in a particular market, she followed up with what she thought was the appropriate media alert for that locales, but it was for an event that had taken place the week before, so the editor was unable to use it. Proceed with caution!

Agency 136

Agency Pitching Construction Print 136

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback. Haven’t for awhile,” he replied.

Newspapers 73

Newspapers Print Radio Local 73

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. In fact, I know one local MSP agency that nurtures a complete “work wherever you need to, but just get your sh*t done” culture. To agency sites.

Corporate 148

Corporate Fashion Agency Travel 148

PRSay

OCTOBER 1, 2018

We always attract a lot of local, regional, national and international press. Every time I send out a news release or make an announcement on behalf of the park, it impacts businesses and people’s travel plans. When people start to cancel into September or October, there are millions of dollars of impact. It’s really tricky.

Public Affairs 82

Public Affairs Hotels Publicity Interviews 82

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? A well-designed piece of branded print media is even more rare.

Travel 82

Travel Content Marketing Examples Airlines 82

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Traveling with Lt. Those PR people who worked in radio, TV, print – they get it. Looking for more tips from local pros of the journalism world?

Interviews 48

Interviews Radio Journalism Newspapers 48

Waxing UnLyrical

JUNE 2, 2011

say, food, travel, or upscale bloggers for my client, we’ve seen that 70% of my client’s Facebook fans are female. C: Local and national media. Here are some key lessons: 1. A: The original PR consultant pitched a strategy focusing on mom bloggers. While I would not choose this v. What do you need for both?

How To 76

How To Pitching Local Interviews 76

PR Conversations

JULY 20, 2015

For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Creativity and chocolate are good inducements, as I did make a point of travelling over to see his play at the Robert Gill Theatre…. Others are less obvious. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. I published a selection of 25 photos from my own collection, I think there are about 22,000 now, that I have taken in different years.

Radio 52

Radio Hotels Course Social Media 52

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. One of the things I appreciate most about my local paper is that they hire and employe professional journalists. Learn about LOCAL news–you know, that place where you live? For me, that means exploring the travel section each Sunday.

Newspapers 152

Newspapers Print Local Instagram 152

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Craft a seasonal survey.

Pitching 136

Pitching Print Survey Local 136

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time.

Strategy 40

Strategy Media Radio How To 40

Beyond PR

APRIL 6, 2016

For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Does it require national attention?

Pitching 40

Pitching Media Radio Print 40

Stuart Bruce

MAY 3, 2016

That’s why I also need most of my files to be local. Firstly, it removed the feature that enabled you to see icons for all your files in your desktop folders, but critically left the actual files in the cloud to save you space on your limited local storage. Why design a product primarily for the lowest common denominator?

Local 60

Local Writing Reddit Web 60

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. CEO of Likeable Local. Luxury travel & marketing strategist, speaker, #InfluencerChat co-founder and entrepreneur. Mark Fidelman (@markfidelman) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way.

Marketing 48

Marketing Social Media Video Mobile 48

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. It’s running a reduced service for essential travel online. It is continuing to update its customers with travel and timetable updates.

Brand 157

Brand Branding Travel Crisis 157

Cision

FEBRUARY 18, 2016

Today these stories are being told on countless digital, mobile, video, print and broadcasting platforms – and we must strategically address every platform as a medium to be reckoned with. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. Every story has a beginning, middle and end.

Storytelling 120

Storytelling Local Video Measurement 120