Sword and the Script

SEPTEMBER 18, 2018

However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. The post Managing Media Relations for a Publisher; Off Script No.

Media Relations 68

Media Relations Media Insurance Insurance 68

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Today most media tours aren’t exactly like that. The term is a little misleading, however.

Media 207

Media Meeting Interviews Film 207

Bianchi Biz Blog

NOVEMBER 20, 2023

Finish this sentence: If I am not reporting, I am … Reading, researching, traveling, making wine, writing corporate narratives , consulting , whatever. I have a small vineyard and make wine with a local winery…high-end hobbyist but one day, who knows? I also enjoy travel writing. Talk about a dream job! Words are my life.

Journalism 114

Journalism Automotive Interviews Writing 114

5W PR

DECEMBER 1, 2020

This time used to be reserved for stories around home recipes or holiday travel tips. Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation.

Creativity 88

Creativity Pitching Small Business Media 88

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Were they looking for baking recipes or the nearest bakery?

SEO 85

SEO Mobile Engineering Ethics 85

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Travel- and hospitality industry.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

MARCH 24, 2016

I started primarily in event management, and have since moved into account management and media relations. Just as we have immersed ourselves in the wine world (trade, media) on the East Coast, we expect to do the same in the Bay Area, Napa and Sonoma. Donate the rest to local charity projects.

Local 120

Local Agency Policies Travel 120

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? European hotel chain Warner Leisure has a core audience of older, even elderly, travelers with healthy incomes.

Brand 136

Brand Branding Local Hotels 136

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 52

Radio Pinterest Television Government 52

Landis PR

MARCH 29, 2021

During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change. What story or stories are you most proud of? Tell us a little about yourself.

Meeting 96

Meeting Media Local Interviews 96

Solo PR Pro

JANUARY 17, 2023

I loved that job for 10 years and had been promoted to a division manager position, which required extensive travel. Although being laid off was devastating, it gave me an opportunity to reframe my priorities and stop traveling regularly. In-person, local networking groups are helpful too. So, I had an office set up.

Agency 108

Agency Travel Groups Community 108

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Professional Organizations and Chambers of Commerce. What are your favorite ways to keep your PR tools sharpened?

Conference 80

Conference Reddit Local Course 80

Bianchi Biz Blog

APRIL 17, 2023

Particularly for heavy-duty commercial vehicles that carry heavier loads and travel longer distances, hydrogen fuel cells increasingly are gaining interest. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you?

Engineering 77

Engineering Automotive Agriculture Media 77

Cision

JULY 20, 2016

What are the keys to media relations success? In order to be successful in media relations, you need to start by building trust and an authentic relationship with editors. You’ve helped clients land coverage in major publications, such as The New York Times, The Wall Street Journal and more. Rapid Fire Round.

Leadership 120

Leadership Local Pitching Social Media 120

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. What is your secret to Public Relations and media relations success? We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245

Barokas

MARCH 16, 2020

Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner.

Communications 88

Communications Case Study Conference Resources 88

Cision

APRIL 2, 2015

Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. Instead of just discussing their trip, flyers can’t resist talking about their travel. A brand doesn’t have to undertake all of those. Grassroots.

Airlines 120

Airlines Storytelling Local Travel 120

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. What brought you back to DKY?

Publicity 174

Publicity Leadership Corporate Agency 174

Solo PR Pro

FEBRUARY 25, 2021

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

JUNE 22, 2017

His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. I also love to travel and am proud to tell people where my roots are. You might also be interested in: Meet the Media: John Irwin, Reporter at Automotive News.

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 65

Conference Travel Video Report 65

Bianchi Biz Blog

OCTOBER 24, 2022

I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. I also love hiking, reading (Stephen King is my guilty pleasure), traveling with my husband and friends, and playing ball and going for walks with my sweet dog Mia. Finish this sentence: If I am not reporting, I am ….

Meeting 59

Meeting Automotive Transportation Newspapers 59

Critical Mention

APRIL 13, 2020

Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket.

Media 111

Media Analytics Healthcare Crisis 111

Barokas

DECEMBER 22, 2017

Working in PR, I love the thrill of the media relations chase. From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR.

Media 60

Media Hotels Social Media YouTube 60

The Resolution Blog

APRIL 9, 2019

Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. What I’ve found more challenging is that people will call asking for a PR firm and really they just want media relations or publicity. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback. Haven’t for awhile,” he replied.

Newspapers 73

Newspapers Print Radio Local 73

Ishmael's Corner

NOVEMBER 29, 2016

The Art Of Storytelling In Business Communications And Public Relations. I traveled to China last September — Steve Wozniak ended up right behind me in line going through customs — which was my 38th trip to China. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Travel Industry Communications 60

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” My hobbies outside of work include…I’m a big fan of travel, and there are plenty of places in the world left for me to visit and drink their local beers. ” I hope I haven’t switched!

Newspapers 120

Newspapers Reddit Journalism Technology 120

Shift Communications

JUNE 17, 2015

Every time the executive travels, we reach out to locally-based reporters who are writing about the company’s space, and set up exploratory meetings. It’s no easy task, but it has been an extremely successful tactic for one of my clients in an interesting industry with a smart and opinionated executive. This sounds easier than it is….

Pitching 60

Pitching Report Meeting Resources 60

PRSay

OCTOBER 1, 2018

I always have a balancing act with the media: I don’t want to minimize what’s going on, but I’m also careful to avoid too much doom and gloom. We always attract a lot of local, regional, national and international press. Do you also manage social media for the park? We have a social media team. It’s really tricky.

Public Affairs 97

Public Affairs Hotels Publicity Interviews 97

Ethical Voices

NOVEMBER 7, 2022

I had this very discussion with a student of mine at Boston University last night because she’s a local influencer, and people want to send her stuff. As soon as somebody says, “I like to travel internationally. Most reporters aren’t rich enough to travel the world. I’m a bicyclist.

Ethics 82

Ethics Travel Writing YouTube 82

Communications Conversations

FEBRUARY 6, 2018

Do you think that’s benefitted you earlier in your career as opposed to being in a role where you just focus on media relations, social, etc.? You’ve traveled domestically and internationally quite a bit during your tenure with Thermo King and Trane, which is not that unusual for a lot of people in our field.

Energy 68

Energy Corporate Travel Internal 68