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How Travel Makes You a Better PR Practitioner – Part Two

Landis PR

Here are a few more pearls of wisdom from the Landis team about how traveling makes us better at our jobs. I had to be flexible and find workarounds – travel by car to appointments early and find places to work nearby, walk to meetings (bring a change of shoes!) .” And I love channeling my inner travel agent.

Travel 52
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Creative Ways to Pitch Media During a Pandemic

5W PR

This time used to be reserved for stories around home recipes or holiday travel tips. Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. And it’s not just public relations. This has made it more challenging to pitch stories successfully.

Media 98
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How and Why PR Should Be Involved in Social Media Marketing

Burrelles Fresh Ideas

A well-told story on social media can turn viewers into loyal fans and customers into advocates. Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial. Analyzing the impact The analytical side of social media offers a treasure trove of data.

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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

Finish this sentence: If I am not reporting, I am … Reading, researching, traveling, making wine, writing corporate narratives , consulting , whatever. I’ve been married for 40 years to a fun-loving and creative woman who appreciates cars and, apparently, me. I also enjoy travel writing. Talk about a dream job!

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Professional Development: An Investment in Yourself

Solo PR Pro

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Follow subject matter hashtags and experts on social media. Professional Organizations and Chambers of Commerce.

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What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. To the rest of the team, I was just traditional media relations. What are agency partnerships?

Agency 76