Doctor Spin

APRIL 5, 2023

Thought Leadership. Learn more about the thought leadership PR strategy. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. Provide them with resources if needed. Easy Street.

B2B 52

B2B Strategy eBook Small Business 52

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes.

Trends 120

Trends Leadership Small Business Analytics 120

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. Very basically, always, always remember to align your business goals with your PR goals. So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

Garrett Public Relations

FEBRUARY 28, 2024

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Johnson Leadership Academy Fellow through the African American Leadership Forum.

Social Media 128

Social Media Agriculture Marketing Media 128

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Collaborate with other small businesses in your area to cross-promote each other’s products or services. PR Resource: How To Write a 1-Page Strategy Keep it clean.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

Rock the Status Quo

DECEMBER 10, 2015

My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. Do they have women leadership?

Pitching 100

Pitching Real Estate Banking How To 100

Waxing UnLyrical

JUNE 21, 2018

This may not be possible in every case, but you can start small. Introduce leadership boards, project collaboration – even gamification! Brooklin Nash writes about the latest tools and small business trends for TrustRadius. This is where employee evangelists come in.

Brand 50

Brand Branding How To Employee 50

PRSay

JANUARY 6, 2021

We even write emails with more thought. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines. We protect meetings from “Zoom-bombings” and give “elbow bumps.” Nike has traditionally offered value with its aspirational call for us to be better as we “Just Do It.”

Communications 197

Communications Viral Fashion Public Affairs 197

Sword and the Script

AUGUST 20, 2016

He’s the CMO for a content marketing tool OneSpot and writes that tonnage transforms brand journalism into “churnalism” or the pursuit of “cheap, anonymous clicks.”. B2B Customers Want Thought Leadership. “Tonnage” is what Adam Weinroth calls it in this iMedia Connection piece titled, Achieving Scale in Content Marketing.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. We’re pivoting clients to doing more social and thoughts leadership content.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

NOVEMBER 5, 2016

So writes Jason Miller of LinkedIn in a piece for the Marketing Solutions EMEA blog titled: It’s time to stop blaming content for your content marketing problems. B2B Customers Want Thought Leadership. by the news site Small Business Trends. Why does content marketing fail? What Is Martech or Marketing Technology? –

Content Marketing 60

Content Marketing B2B Web Small Business 60

Garrett Public Relations

AUGUST 27, 2023

As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. Here’s an example.)

Pitching 118

Pitching Media B2B Examples 118

Garrett Public Relations

DECEMBER 3, 2020

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 208

Marketing Strategy Communications Publicity 208

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. Don’t miss these posts: B2B Customers Want Thought Leadership. A Simple Measure of Marketing Many Businesses Miss. That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

Public Relations Sydney

JULY 20, 2014

Andrew Griffiths, Australia’s #1 small business and entrepreneurial author. ‘If Catriona shows us HOW to write good copy and media releases, step by step. Entrepreneur Marketing tips PR tips social media Websites PR public speaking thought leadership' Clinton Power, Founder, Blog Success School.

Social Media 53

Social Media Brand Branding How To 53

Garrett Public Relations

OCTOBER 17, 2021

It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to ask yourself is: Are you […].

Publicity 143

Publicity Brand Branding Small Business 143

Garrett Public Relations

DECEMBER 5, 2019

It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict. 2020 […].

Communications 188

Communications Marketing Publicity Small Business 188

Tribe Builder Media

APRIL 28, 2019

Related: 4 Secrets to Writing a Fantastic PR Headline. To protect the homegrown brand’s viability, CEO Vaughn Beals adopted an authoritarian stance modeled after the fearsomely efficient managers at his Japanese competitors… continue reading. IMAGE CREDIT: Austin Distel.

Company 40

Company Writing Marketing Small Business 40

Tribe Builder Media

APRIL 28, 2019

Related: 4 Secrets to Writing a Fantastic PR Headline. To protect the homegrown brand’s viability, CEO Vaughn Beals adopted an authoritarian stance modeled after the fearsomely efficient managers at his Japanese competitors… continue reading. IMAGE CREDIT: Austin Distel.

Company 40

Company Writing Marketing Small Business 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PRSay

FEBRUARY 28, 2023

When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. Understand newsworthiness.

Report 170

Report Local Media Pitching 170

Prohibition

JANUARY 14, 2022

Media contacts – These are the journalists and bloggers who will write about your business. That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. Your plan should include a list of all the audiences you will need to notify and questions they might ask.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

JULY 15, 2015

Usually a Tweetchat is held around a theme, like public relations or small business. Her topics center around — you guessed it — small business topics, and attract thousands of participants. Each session has a more specific topic, like “pitching the media your news” or “starting a tech company.”.

Brand 120

Brand Branding Small Business Twitter 120

Beyond PR

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? But it took a while to attract the right kinds of guest bloggers.

Blogging 61

Blogging How To Small Business Guidelines 61

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: 3: #AskGaryVee: One Entrepreneur’s Take on Leadership. You will enjoy this book if you’re an entrepreneur, small business-owner, or someone trapped in a day job and dreaming of a way out.

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game.

Corporate 60

Corporate Communications Web Creativity 60

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. High Income Business Writing. The Marketing Companion.

Social Media 120

Social Media Marketing Pinterest Media 120